Are You Making These 2 Cardinal Sins as a Blogger?

There are many very good writers and bloggers and they produce insightful articles and information that should be read. Their writing is clever and they are experts in their fields but many of these bloggers put obstacles in the way of digital discovery and on-line success.Are You a Stupid Blogger

They could also be accused of stupidity. Now I don’t mean stupidity through lack of intelligence but ignorance.

The main reason that they don’t get found is not because of what they do but because of what they don’t do. It is the sins of omission that keeps them undiscovered.

In an age of social networks they stand accused of being stupid bloggers.

Am I Preaching to the Choir?

The stupid blogger commits two cardinal sins. They have not understood  that the web has become very social and if you want people to share your content with their tribe globally then you need to make it easy for them to share with their friends, fans and followers.

Now most technology and social media bloggers are free of these two sins because they understand the power of social networks and the leverage of sharing online. If you dig deeper into the blog universe you will notice that a lot of  blogs are not optimizing their blogs for the social web.

Now I may be accused of preaching to the choir because most of my readers will be in the technology, marketing or social media sectors and of course will not be committing these sins… or are they?

So if you are not a member of the choir read on!

What are the Two Sins of the Stupid Blogger?

The two sins of omission that they need to overcome are

Sin Number One: Not Including Social Network Share Buttons

Sin Number Two:  Not having Social Network Subscribe Buttons

Now these are readily available  on most blogging platforms these days so that people  can share and subscribe to blogs on social media networks such as Twitter, Facebook, Google+ and LinkedIn

Why Should You Include Social Share Buttons?

The short answer “to increase traffic to your blog”. Social share button such as the Twitter retweet button reduce the effort required for visitors to your blog to share with their social media networks. Don’t make them have to copy, open up Twitter, paste it and add the normal Twitter @’s etc…. Make it easy and simple!

The more barriers and activities you place before they can share can reduce traffic significantly. I remember adding a Retweet button to my blog for the first time and it increased traffic by 55% (How to Increase Your Blog Traffic by 55% with One Button).

Even though Google+ has only been on the market for barely 4 weeks it has according to ComScore acquired  20 million users in 21 days and should not be ignored. The Google+ button also tells people that people like the link and it will improve the search engine optimisation of your blog.

How You Go from Stupid to Smart

Now, I was once a stupid blogger but I saw the light and realized that I was making it hard for my readers to share. Now I know it comes down to time and resources but give yourself and your blog a fighting chance and act on overcoming these sins of social networking sharing stupidity. I remember receiving a comment from a LinkedIn user who said he wanted to share the post with his 500 LinkedIn connections but I didn’t have a share button for LinkedIn. I managed to include it shortly after.

Overcoming Sin Number One

Sharing is powerful and  and there are 4 buttons you should include if possible and they are in order of importance

  1. Retweet button for Twitter
  2. Facebook share button
  3. LinkedIn share button
  4. Google+ button

Also if possible place them near the top of the actual post article and not at the bottom… you will increase your sharing rate by making them prominent and visible.

Removing Sin Number Two

Allowing people to to easily subscribe to your top social networking channels is vital for viral.

You should include as a matter of urgency, subscription buttons for at least the top 4 social networking channels, Facebook (more than 750 million), Twitter (over 200 million), LinkedIn (100 million+) and Google+(over 20 million)

Placing a Facebook “like” button will ensure that next time you share a post on your Facebook “page” they will receive a an update in the Facebook stream and have your content placed in front of their eyeballs.

I remember including the Facebook “Like” plugin to my blog for the first time and its initial impact was to increase my Facebook likes by 1,000%. This made it possible for visitors to my blog to Facebook “like”while reading my article without having to click out to my Facebook ‘page’. This is achieved by placing a Facebook social plugin near the top right section of the blog. (How to increase your Facebook Page Fans by 1,000%)

The Google+ “add to circles” widget makes it easy for people to include you in their circles while visiting your blog (it can be easily placed on the right column of your WordPress blog as a widget) so that next time you publish your latest post to Google+ it will appear in the Google+ stream.

Stop Sinning and Start “Sharing”

So the social web has changed the marketing of blogs from mainly relying on email subscribers to distribute your blog content to the mandatory and important necessity of including social networks in your features and functions that leverage and amplify your marketing. Social networks make it easy for sharing to happen “many to many

The secret to making your blog grow rather than let it continue to remain undiscovered is to make it easy and simple to ‘share‘ and ‘subscribe‘.

As the famous saying goes “keep it simple stupid

Are you making it easy?

More Reading

Image by Jegi


  • NancyJako

    Great advice for new and old bloggers.  Everyone should remember that “social” means to engage with others, so don’t just RT or click a button.  Leave a comment.  Engage.  Share.  Pay it forward.

  • NancyJako

    Great advice for both new and old bloggers.  People need to remember that the “social” part of social media means to engage, interact, share, discuss, and connect.  Along with clicking the RT or Like buttons, include a comment.  The thrill of the comment never fades.  Thanks for reminding us to keep it simple.  NancyJako

  • Barbara Deer-BSDVisions

    This was a great read for me – I am definitely a ‘stupid blogger’ – reason being, I have trouble putting anything on my pages due to not understanding technology. Am in the ‘golden age era’ and all of this blogging, social networking and trying to set up a blog is overwhelming at times.
    By the time I figure it all out, I’m ready to delete my account!
    I remember a ‘tweet’ came from a bird, a ‘facebook’ was about people’s portraits, a blog? Well, you get the gist of it.
    Thanks so much for posting this :)

    • Jeff Bullas

      Thanks for your comment Barbara. Yes, it can be technically overwhelming to add these elements. Why not consider having it done by a local WordPress developer for very little cost and if you want to do it even a lower costs you can engage the services of sites like

    • Ville Kilkku

      For WordPress at least, there are plugins ready for just about everything you need. If you run a widget-enabled theme, adding them is just a couple of mouse clicks away.

      I guess there still remain two issues:
      1. Knowing what features you want to add to your blog
      2. Choosing the plugins to do so

      Well, Jeff’s post here gives you quite a few ideas on what to add, and searching the WordPress plugin list for most popular plugins on these subjects is one way to add them fairly safely. How poor can a plugin with a million users be? Sure, it might not actually be the best one around for your needs, but it will work.

  • Vitaly Tennant

    Great post Jeff, in a sense … why even post if your content isn’t being shared and exposed? Doing so builds traffic and we’re all about traffic.
    Thank you for sharing.

  • Michael Q Todd

    I was discussing this with @lizstrauss today. Yesterday she wrote a post that has attracted around 500 tweets.Even my tweet about it has been retweeted around 30 times. Because it was great content? Yes but primarily because it was very easily shareable.With you all the way here Jeff

  • Ville Kilkku

    Definitely valid advice.

    I would add a couple of more things as the next step of social network integration. As it happens, your blog already practices them:
    1. Allow people to comment (as already suggested in other comments to this post), and make it easy for people to comment (Disqus is one way to do that). The easy part is also vital!
    2. Complete the circle by adding feedback from social networks back to your blog (reactions from Twitter or number of followers as you have, or perhaps reactions from LinkedIn or Facebook fan page Wall or similar).

  • West Seattle Blog

    Somebody’s gotta disagree, so it might as well be me. We have Share This on our site, have had it for a few years now. I was a semi-early adopter for Twitter and Facebook and have built sizable (relatively speaking, given our market – a neighborhood) followings on both. But I do not believe in junking up our site with endless little “f’s” and birds and so on. I do of course manually share both our links and standalone comments, photos, other content via Tw & FB. But our site itself is a destination, with a variety of places for people to explore (the forums, the event calendar, lost/found pets page, other sections), and there is a fine line to walk between farming everything out to social media so that no one ever comes to the site, and ignoring social media (which I agree would be stupid). Our traffic continues to grow, in a big way. Sometimes it feels like we’re a rare oasis where you don’t have to have the ubiquitous little “f’s” in your face all the time. And our comments are site-native, not Disqus, not FB, no voting, no registration, no likes, no thumbs up/down. Strange but true. I don’t feel you have to completely submit to the Faceborg!

  • Scott Becker

    How about an invite to Google+ so that I can add a Google+ and have it go somewhere?  Please?

  • Anonymous

    Thank you for sharing; the article presented the ideas nicely.

    Feedback on the site. You might want to tweak your blog for mobile views. For the four android browsers tried at least one share button could not be seen in each. I could not switch from the mobile to the desktop wordpress view but only tried that in one browser so it might not be site related.

    • Jeff Bullas

      Thanks for the feedback on the mobile views. I will have to get that fixed:)

  • Chandler Simpson

    i consider myself special ed, thank you very much 😉

  • Jeff Bullas

    Thanks for dropping in. Seth can do it because he has such a following and is already popular. If you are just starting it is important to allow comments so you can get feedback and learn what your readers want and resonate to.

  • Jeff Bullas

    Thanks for dropping in. Seth can do it because he has such a following and is already popular. If you are just starting it is important to allow comments so you can get feedback and learn what your readers want and resonate to.