9 Steps to Compelling Contagious Content for Your Social Media Marketing
Tweet Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table? We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the [...]
Social Media Marketing – 10 Inspiring Infographics
Tweet In 2011 social media marketing continued to make its impact on business and brand promotions. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn’t die. Facebook soared past 800 million users and Twitter continued its upward trajectory past [...]
5 Tools to Increase Your Social Media ROI
Tweet There’s a lot of hype around influence. Sure, there’s Klout, Peer Index and the like, and maybe they’ll figure it out and the metric for influence will become more valuable. Pam Moore recently put it best in a comment on Social Media Today. She said (and I paraphrase) “more than influence isn’t it the [...]
4 Key Elements for a Viral Video
Tweet Has the formula for a viral video been discovered? Viral videos have made ordinary people famous and taken brands from obscurity to overnight success when people have shared them on social networks. It has been assumed for a long time that viral videos are an accident or a fortunate occurrence. A marketing professor, Brent [...]
Does Klout Measure Influence Accurately?
Tweet Taking an idea – even a great one – and moving that idea from concept to product requires a skill set often times unrelated to the talents organic to the idea itself. Klout may be the latest tech feature to illustrate this paradox, one that has been tied to many a futile tech enterprise. [...]
7 Top Trends in Social Media
Tweet Looking into the future is always fun and science fiction writers have had their creative ideas on robots, mobile communications and other seemingly magical devices often turn into reality. In fact, even cartoonists have predicted the future with Dick Tracy’s phone watch becoming a real device. Watching technology weave its magic is summed up [...]
Content, The Heart and Soul of Your Online Brand
Tweet Many men have trouble choosing the right clothes and quite often they abdicate the responsibility for their clothes purchases to the wives and partners. The reasons for this is due to the fact that men haven’t the time or the inclination to educate and inform themselves about the pre requisites for dressing fashionably. This situation is [...]
How To Advertise On Google – Infographic
Tweet Advertising your business on Google is a fast way to grow traffic to your website, blog, online store and ecommerce venture. Google Adwords campaigns can be used to drive people to landing pages where you can capture emails and customer data that can be used for email marketing. Ranking in the number one position [...]
How to Convert Website Traffic into Paying Customers
Tweet Do you have traffic to your website or blog but they are not turning into customers? Do you have plenty of leads and prospects but they are not buying? Traffic is one thing, turning that traffic into sales is another. So how do you convert those leads and traffic so they become loyal and [...]
4 Ways Twitter is Socializing TV
Tweet Twitter is part of the changing landscape of communication and marketing that is transforming commerce, mobilizing political movements and spreading news in real time. It is global, it is public, it is private and it is also an enigma. Apple has embedded Twitter in its latest mobile operating system iOS5 and the “Tweet” now [...]
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