9 Steps to Compelling Contagious Content for Your Social Media Marketing
Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table? We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the mobile, [...]
Social Media Marketing – 10 Inspiring Infographics
In 2011 social media marketing continued to make its impact on business and brand promotions. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn’t die. Facebook soared past 800 million users and Twitter continued its upward trajectory past 200 [...]
5 Tools to Increase Your Social Media ROI
There’s a lot of hype around influence. Sure, there’s Klout, Peer Index and the like, and maybe they’ll figure it out and the metric for influence will become more valuable. Pam Moore recently put it best in a comment on Social Media Today. She said (and I paraphrase) “more than influence isn’t it the ROI [...]
4 Key Elements for a Viral Video
Has the formula for a viral video been discovered? Viral videos have made ordinary people famous and taken brands from obscurity to overnight success when people have shared them on social networks. It has been assumed for a long time that viral videos are an accident or a fortunate occurrence. A marketing professor, Brent Coker [...]
Does Klout Measure Influence Accurately?
Taking an idea – even a great one – and moving that idea from concept to product requires a skill set often times unrelated to the talents organic to the idea itself. Klout may be the latest tech feature to illustrate this paradox, one that has been tied to many a futile tech enterprise. Passing [...]
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