10 Things You Must Know about the State of Social Media in 2011
Social media has evolved rapidly and we have seen the emergence of social networks that 12 months ago did not exist. Some surprises this year included the launch of Google+ (which acquired 25 million users in less than 30 days), Pinterest which grew at more than 512% and Tumblr (the microblogging platform) which is now [...]
How Google AdWords is Becoming More Social
It’s becoming more and more difficult to lie in Google AdWords advertising, and social media is to blame. Let me start to explain this through a hypothetical. Imagine you are the advertising manager for Jif, the peanut butter brand. Jif’s brand slogan is “Choosy Mothers Choose Jif.” It’s a brilliant slogan – after all, what [...]
5 Fabulous Facebook Marketing Infographics
It is projected that Facebook will have one billion users by 2013. The world has just over two billion internet users globally which means that nearly one in two people on the web is a Facebook user. Facebook as a marketing medium cannot be ignored despite the misgivings of senior management (who grew up in the [...]
6 Simple Mistakes to Avoid when Creating an Online Video
Video blogging isn’t for everyone. You need to have the right equipment, commitment and passion. The correct equipment means lights, cameras and then its action time and ensuring you get the basics right and avoiding making the basic mistakes. This is the last article in a three part series where we look at how to [...]
Social Media Sharing Trends in 2011- Infographic
The global sharing that is social media, churns out some statistics that if you didn’t have a calculator handy, would turn your mind to mush. The growing connections of these networks from Facebook to Twitter are increasing the velocity and the virality of information and “global brand” discovery. Sharing buttons are popping up on websites, [...]
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