10 Things You Must Know about the State of Social Media in 2011
Tweet Social media has evolved rapidly and we have seen the emergence of social networks that 12 months ago did not exist. Some surprises this year included the launch of Google+ (which acquired 25 million users in less than 30 days), Pinterest which grew at more than 512% and Tumblr (the microblogging platform) which is [...]
How Google AdWords is Becoming More Social
Tweet It’s becoming more and more difficult to lie in Google AdWords advertising, and social media is to blame. Let me start to explain this through a hypothetical. Imagine you are the advertising manager for Jif, the peanut butter brand. Jif’s brand slogan is “Choosy Mothers Choose Jif.” It’s a brilliant slogan – after all, [...]
5 Fabulous Facebook Marketing Infographics
Tweet It is projected that Facebook will have one billion users by 2013. The world has just over two billion internet users globally which means that nearly one in two people on the web is a Facebook user. Facebook as a marketing medium cannot be ignored despite the misgivings of senior management (who grew up in [...]
6 Simple Mistakes to Avoid when Creating an Online Video
Tweet Video blogging isn’t for everyone. You need to have the right equipment, commitment and passion. The correct equipment means lights, cameras and then its action time and ensuring you get the basics right and avoiding making the basic mistakes. This is the last article in a three part series where we look at how [...]
Social Media Sharing Trends in 2011- Infographic
Tweet The global sharing that is social media, churns out some statistics that if you didn’t have a calculator handy, would turn your mind to mush. The growing connections of these networks from Facebook to Twitter are increasing the velocity and the virality of information and “global brand” discovery. Sharing buttons are popping up on [...]
How 5 Top Fashion Facebook Pages Market on Facebook
Tweet Shopping is a form of entertainment for some and something to be more avoided than herpes for others. Shopping brings some to tears, for the retail and fashion obsessed it is a joyous synergy and celebration of capitalism, consumerism and style. Waiting for new designs to be launched at the favourite fashion store are [...]
One Thousand Facts and Figures about Social Media in 30 Countries – Presentation
Tweet If you are continually surprised by the facts and figures and the mind boggling statistics that are thrown up by global social media networks then you cannot go past this presentation. Social media has taken the world by storm and is reinventing how we consume, view and share information. We have gone from local [...]
Beginners Guide on How to Video Blog on a Budget – Part Two
Tweet The rumours and predictions that Facebook would be the death of blogging seems to have been greatly exaggerated. Blogging has instead evolved into a media rich ecosystem that is performed by individuals and companies to great effect. Blogging platform startups such as Tumblr (founded in 2007) that emphasises ease of use, have seen serious [...]
Twitter Makes Two Major Announcements
Tweet Twitter is the second biggest social network after Facebook. Its growth has accelerated after it was embedded in the new Apple mobile operating suystem (iOS5). Despite its popularity, its user experience is not as inviting or as multimedia rich as Facebook and Google+. Since the launch of Twitter over 5 years ago, users have [...]
Beginners Guide on How to Video Blog on a Budget – Part One
Tweet Video is a powerful and effective way of presenting content. Not everyone has the innate ability to write blog posts or enjoys putting pen to paper. Finding your “online” voice could mean video blogging, or communicating through images and PowerPoint presentations on social media networks. Video bloggers such as Gary Vaynerchuk have used online video as [...]
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