Is Social Media a Waste of Time? [Infographic]
It was in 2005 that I noticed a trend that intrigued me and it was that teenagers were becoming obsessed with a social networking site called MySpace. I didn’t create an account as it seemed a waste of time and I had more important things to do. In 2008 I was invited by a friend [...]
Why Social Media will Disappear
In the 1960’s the “Madmen of Madison” Avenue were challenged as the age of television forever changed the advertising and marketing landscape. The arrival of color television in 1961 was rapidly becoming an integral part of the family home and engaged millions of people with captivating television shows, news as it happened and movies. The [...]
Top 10 Marketing Trends of 2012
Like most businesses, you will probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready to respond to the latest market trends? While it’s important to stay focused, it’s equally as important to be prepared for the opportunities and challenges that will come from the [...]
How Instagram Harnesses the Awesome Power of Mobile, Social Media and Photos: 3 Success Stories
I have a friend who won’t stop taking photos of food whenever she eats out. It seems that no matter what restaurant (except for McDonald’s or KFC and I don’t think they qualify as restaurants) the experience seems to turn into a full photo shoot. Every angle is explored and the correct lighting is required. At this stage [...]
18 Key Observations about the State of Blogging in 2011
Blogging is a profession and a passion that has been transformational. The feedback has changed and informed me. I have written, travelled, presented and networked. It has allowed me to learn and to communicate with a global audience that has been enlightening, inspiring and empowering. It asks questions of you. Will people appreciate your thoughts and [...]
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New Book “Blogging the Smart Way”
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