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  • http://www.facebook.com/briancurrin Brian Currin

    Wonderful article, Jeff … this is exactly the type of information that makes explaining the benefits and pitfalls of blogging to my clients and potential clients so much easier.

    Brian
    Cape Town

  • http://twitter.com/maxinemaxxy Maxine

    Great tips and I especially appreciate the bit about helping your customers to learn. Thanks :)

  • Anonymous

    Don’t you think that a lot of traffic, which traditionally was on blogs, now it’s all on social media, like Facebook? It has beginning to be almost impossible to receive some comments, despite interesting contents… :-(
    Liz

    • http://jeffbullas.com Jeff Bullas

      The bloggers that were doing it for a hobby have maybe moved to Facebook and Tumblr, but the serious bloggers are still creating and driving a lot of traffic to their sites. This blog receives nearly 300,000 hits a month.

  • http://jeffbullas.com Jeff Bullas

    Thanks for the comment. Yes the blogging is being outsourced for niche markets. It is a matter of selling its value.

  • http://profiles.google.com/virginiahepp Virginia Hepp

    “Instead of trying to trick the search engines into thinking you have great content, actually have great content”
    Last May, I wrote a post every single day, in a challenge.  But they were all about nothing, and not in a fun Seinfeld way.  I kinda missed the point and was so sick of it that I have been MIA ever since.

  • http://jeffbullas.com Jeff Bullas

    Thanks Susan for your comments. Writing to engage your readers creating content to educate, entertain, inform and inspire will by default create inbound links and improve SEO. It will also create a loyal tribe that will share your content without being asked! Engage the power of your followers and network.

  • http://www.simplymaternity.co.uk/ Maternity Clothes

    I have so fallen into this trap, thanks for the insight. Tomorrow starts a whole new approach to blogging.

  • http://www.simplymaternity.co.uk/ Maternity Clothes

    I have so fallen into this trap, thanks for the insight. Tomorrow starts a whole new approach to blogging.

  • http://www.think2successnow.com/ Sardek

    As a new blogger, I enjoy reading your tips and strategies. Thanks for sharing them. They’ve been very helpful – particularly the tips on writing quality content. In fact, I always ask myself one question before I write an article – will the reader be better off in some way after spending their valuable time reading my blog articles? So I will not post anything that doesn’t result in a “yes” response, and that comes from reading your content. Thanks for the guidance. 

  • http://www.think2successnow.com/ Sardek

    As a new blogger, I enjoy reading your tips and strategies. Thanks for sharing them. They’ve been very helpful – particularly the tips on writing quality content. In fact, I always ask myself one question before I write an article – will the reader be better off in some way after spending their valuable time reading my blog articles? So I will not post anything that doesn’t result in a “yes” response, and that comes from reading your content. Thanks for the guidance. 

  • http://www.zoealexanderuk.com/ DaddyBlogZAUK

    Brian, this is very useful advice for me as I am new to blogging and have already discovered how vital SEO is in relation to good post content! I am finding time every 1-2 wks to write a post but find a pictorial post more appropriate with 100-150 words rather than a more verbose one. Is that ok?

  • http://twitter.com/MauriYambo Mauri Yambo

    Valuable insight, I’d say!

  • http://www.facebook.com/lynda.kelly Lynda Kelly

    Great article. Thanks for sharing your insights Brian. As you reiterate it all comes down to interesting and thoughtful content.

  • Pingback: 4 señales que te indican que estas bloggeando por razones equivocadas « Aplica Comunica

  • James Perrin

    Spot on Brian – all valid points. It’s great to be clear about what blogging is about, and SEO certainly blurs that. At the heart of great content is its ability to resonate with real people, not search engines. As content marketers our time is best spent searching for influencers and researching the type of content that will work for them, and the broader community in general. Great post – thanks for sharing.

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Oh have I ever been there on the short post thingee ;) Lesson learned. Thanks Brian!

  • Pingback: 4 señales que te indican que estas bloggeando por razones equivocadas | Aplica Comunicación

  • Pingback: 4 señales que te indican que estas bloggeando por razones equivocadas | Aplica Comunicación

  • http://growthnerd.com Reinhardt

    Hey Brian. Spot on there. Most small businesses and many big ones simply don’t see the value in blogging hence their lack of commitment to produce epic content for their audience. The reality of the fact is that while they stick to their corporate shotgun marketing approaches, other businesses are building strong relationships with their audience through blogging and content marketing. It’s these strong relationships that win customers and it’s what will put ignorant business owners in a difficult position in the future.