48 Significant Social Media Facts, Figures and Statistics Plus 7 Infographics

I came across some interesting statistics that has me quite concerned about the dental hygiene levels on this planet.48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics

Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush.

Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush.

Does that mean that every mobile should be sold with a free toothbrush or should you need to produce your toothbrush before you are given possession of your new mobile phone to ensure that future personal close encounters are engaging and pleasant?

Another interpretation of those statistic is that toothbrushes are too expensive.

The Importance of Statistics

Statistics are used to make important decisions and social media statistics, facts and figures are often used to justify new media marketing strategies and tactics to the CEO.

The social media landscape changes rapidly and keeping up with the latest numbers is an essential part of continuing to make your marketing relevant and focused.

Here are the latest facts, figures and statistics for seven major social networks that marketers need to take notice of.

I have also embedded an infographic for each social media network.

Facebook

Facebook continues to innovate and evolve and the the last 12 months have seen the new timeline introduced to personal profiles and brand pages as well as the purchase of Instagram, the  mobile photo app platform, which has never made any money and has only 13 employees for a generous price of $1 billion.

This underlines two key elements that  emerging as pivotal to the continuing evolution of the social web.

  1. Mobile
  2. Visual engagement

These two factors will continue to wield sizable impact and disruption to social networks and business marketing.

So what other numbers are important to take notice of when it comes to Facebook?

Some more Facebook Facts and Figures

  • Monthly active users now total nearly 850 million
  • 250 million photos are uploaded every day
  • 20% of all page views on the web are on Facebook
  • 425 million mobile users
  • 100 billion connections
  • Zygna’s games revenue is currently 12% of Facebook’s total income
  • 2.7 billion “likes” per day
  • 57% of users are female

Facebook facts figures and statistics 2012

Source: InfographicLabs.com

Twitter

Twitter is still the enigma of the social networking fraternity with its usefulness questioned by a lot of people. Its simplicity is still its main attraction along with its immediacy in breaking  news about the latest  “events”.

Research shows that the main reason people retweet is due to interesting content.

As it approaches its sixth birthday its revenue is slowly climbing with projections that in 2012 its income will  hit $260 million.

Some facts and figures to note about Twitter are:

  • There are over 465 million accounts
  • 175 million tweets a day
  • 1 million accounts are added to Twitter every day
  • Top 3 countries on Twitter are USA at 107 million, Brazil 33 million and Japan at nearly 30 million
  • Busiest event in Twitter’s history is now “Castle in the Sky” TV screening 25,088 tweets per second (previous record was the last minutes of the 2012 Superbowl with 10,245 tweets per second).

Twitter Facts Figures and Statistics 2012 Infographic

Source: Infographic labs

LinkedIn

LinkedIn started in 2003 as a professional business social network and as of  February 2012, has over 150 million members according to the official press release from LinkedIn.

More facts and figures:

  • 2 new members join every second
  • USA leads membership at more than 57 million, Europe has more than 34 million members
  • 60% of its members live outside the USA
  • In 2011 there were 4.2 billion professionally oriented searches on the LinkedIn platform
  • LinkedIn now has over 2,116 employees (at the beginning of 2010 it had only 500)
  • The fastest growing demographics are students and recent college graduates
  • Revenues for 2011 reached $522 million
  • LinkedIn is the 36th most visited website in the world

LinkedIn Facts Figures and statistics 2012 Infographic

Source: Infographic Labs

YouTube

Communication and engagement is much more than talking or writing and the popularity of  YouTube is evidence of that. The availability of cost effective high speed internet access is making it easy for people to express themselves via video. Brands have seized on its power to be a viral media that augments traditional advertising media such as TV. YouTube’s advantage is it is always available and searchable. (it is the worlds second largest search engine after Google.

This capability has been displayed by the success of the Old Spice  marketing campaign amongst many others.

Some facts and figures:

  • 3rd most visited website according to Alexa
  • 2 billion views per day
  • It handles 10% of the internet’s traffic
  • Average YouTube user spends 900 seconds per day
  • 44% of YouTube’s users are aged between 12 and 34
  • Over 829,000 videos are uploaded every day
  • Average video duration is 2 minutes 46 seconds

YouTube Facts Figures and statistics Infographic 2012Source: Speakymagazine.com

Instagram

Instagram on the surface appears very simple. It is an app for your mobile phone that allows you to take a photo, apply a filter to make it look awesome and then you can share it on Twitter, Facebook or to your email straight from the phone.

The headline about this social network was its acquisition for $1 billion by Facebook. This was despite the fact that it hadn’t made a dollar of profit. Despite this sizable investment  it could be a very strategic and savvy move by Facebook that confirms its crown as the top photo site in the world. It also reminds me of Google’s purchase of YouTube for $1.65 billion in 2006 which proved to be a great decision in hindsight.

Instagram Facts and Figures

  • Founded in March 2010 with the initial name of “Burbn” by Kevin Systrom and Mike Kreiger with the $500,000 in seed funding. It was launched in the Apple “app” store in November of 2010. In February of 2011 they raised an additional $7 million including an investor called Jack Dorsey of Twitter fame.
  • Instagram reached the milestone of 1 million users in December 2010 (only 9 months after being founded and only 1 month after going live in the Apple “app” store)
  • In August 2011 Instagram users had uploaded 150 million photos
  • 10 million users were using the app by September 2011
  • Version 2.0 released including high resolution photo capability
  • The release of the Android app version saw 1 million downloads in 1 day!
  • April 2012, Instagram reaches the new milestone of 30 million users

Instagram 2012 Infographic Facts Figures and statistics

Source: Visual.ly

Pinterest

It appears that simple ideas are sometimes the best.

Twitter is a minimalist 14o character social network, Instagram is a simple social sharing photo sharing app and Pintrest is about pinning images and videos that you like to an online pin board.

Maybe it is evidence of a cry for simplicity and efficiency in a time poor society.

Pinterest was established in December 2009 and launched as a closed beta in March 2010. It is barely 2 years old.

It wasn’t until the beginning of 2011 that it reached 10,000 users. Its breakthrough moment appears to be the inclusion in Time magazine’s “50 Best Websites of 2011

Some more Pinterest Facts and Figures

  • December of 2011 Pinterest became one of the top 10 largest social networks with 11 million visits per week
  • In January it was driving more referral traffic traffic to retailers than LinkedIn, YouTube and Google+
  • Over 10.4 million registered users
  • Nearly 12 million monthly unique vistors
  • Most of the sites users are female
  • 97% of the site’s Facebook “likes” are by females
  • It is the fastest site in history to break through the 10 million unique visitor mark

Pinterest Infographic 2012 Facts figures and statistics

Source: Sandbox

Google+

It is expected that Google’s new social network Google+ will hit 400 million users by the end of 2012. It needs to be kept in mind that Google+ is more about being “core” to Google’s social web strategy as it aims to embed social signals into its whole web and search strategy as it aims to continue to be relevant in an increasingly social and mobile web.

Google makes it mandatory to join Google+ when you register for a Gmail account which really amounts to it being a forced membership. This non organic strategy means that its engagement levels are extremely low at 3 minutes per month compared to Facebook at 405 minutes, in fact they are less than MySpace.

It must be also kept in mind that Google+ is the glue that connects Google’s other social and web properties such as YouTube, Android and of course search.

Some Google+ Facts and Figures

  • It was launched on June 28, 2011
  • Google+ reached 10 million users by July 14, 2011
  • 67% of Google+ users are male
  • Google “+1” button is served more than 5 billion times daily
  • It is gaining 625,000 users per day
  • In less than one day the Google+ iPhone app became the most popular free application in the Apple App store

Google+ Facts Figures Statistics Infographic

Source: Website Monitoring.com

More Reading:

Image by socialmediahq

 

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Comments

  • http://www.facebook.com/RichardNgHS Richard Ng

    Wow! What a sumptious collection of awesome inforgraphics on Social Media! I must said all key social medias are fully covered.

    Thanks for sharing, Jeff.

    Cheers! 

    • http://jeffbullas.com Jeff Bullas

      Thanks Richard for your comment and glad you enjoyed the post – and the infographics! :)

  • http://jeffbullas.com Jeff Bullas

    Thanks Gary for your comments. Infographics combine the strengths of text and graphics making data easier to consume!

  • http://jeffbullas.com Jeff Bullas

    Thanks Gary for your comments. Infographics combine the strengths of text and graphics making data easier to consume!

  • http://jeffbullas.com Jeff Bullas

    Thanks Celestriana for your comment. I’m for toothbrushes :)

  • http://jeffbullas.com Jeff Bullas

    Thanks Renway :)

  • http://jeffbullas.com Jeff Bullas

    Thanks Ervin for dropping in and glad you enjoyed the post. I promise you, the content will keep coming!

  • http://jeffbullas.com Jeff Bullas

    Thanks Diana for the feedback. Yes, you are right the article isn’t just for marketers!

  • http://seoebooklab.blogspot.com/ Ram Babu SEO

    wow jeff, i am really so impressed with this huge stuff on social media facts and its real awareness what actually these big are getting in their box to become even more BIG social media channel! . .Google also seems to be well focused on this social media platform to provide awesome features to compete the FACEBOOK! . .

    • http://jeffbullas.com Jeff Bullas

      Thanks Ram for your comment. The significance of the impact and disruption to marketing , advertising, publishing and communication is only starting to be felt as social media is still at the embryonic stage.

      • http://seoebooklab.blogspot.com/ Ram Babu SEO

         yes sir, it is still at the embryonic stage, and the growth of its usage make it the big leader in the social media industry!

  • http://fbupdates.com prateek bansal

    I really liked
    Instagram Facts and Figures ” From zero to a billion”. Thanks for sharing…!!!!

    • http://jeffbullas.com Jeff Bullas

      Thanks Prateek. The Instagram story is an awesome tale and I enjoyedsharing it :)

    • http://jeffbullas.com Jeff Bullas

      Thanks Prateek. The Instagram story is an awesome tale and I enjoyedsharing it :)

  • Brian Carey

    Thank for helping make what can be somewhat overwhelming, concise!

    • http://jeffbullas.com Jeff Bullas

      Thanks Brian for that great positive feedback. Always trying to organize information so that it makes sense and can be used to make a difference.

    • http://jeffbullas.com Jeff Bullas

      Thanks Brian for that great positive feedback. Always trying to organize information so that it makes sense and can be used to make a difference.

  • http://www.facebook.com/ktranter Kim Tranter

    Jeff, an amusing read and some great information.  I teach Social Media to small business owners here in Central New York and the most difficult thing is getting 
    them to understand the power of social media marketing and why they need it.  Your figures sure say it all!  Thanks for taking the time to put this together.

    • http://jeffbullas.com Jeff Bullas

      Hi Kim and thanks for the feedback and glad you are finding the blog helping you in your business and teaching.

  • http://jeffbullas.com Jeff Bullas

    Thanks Tracy for your your positive response. I will put this comment down as an affirmative “yes” to the Infographics and information shared :)

  • http://MagnoliaJazz.com/blog Robbie Schlosser

    Thanks, Jeff, for all these wonderful infographics!  If a picture is worth only a thousand words, each of these is much more.  Especially by teasing our curiosity to think more deeply about things that seem to change the balance nearly every week.

  • http://jeffbullas.com Jeff Bullas

    Thanks Jane for coming to my blog and glad you enjoyed it :)

  • http://jeffbullas.com Jeff Bullas

    Thanks Lisa for your toothbrush insights :)

    • http://about.me/gothamgreen212 Lisa Green

      My friend suggested that perhaps the toothbrushless folks are using an iToothbrush app.  haha.  😀

      • http://jeffbullas.com Jeff Bullas

        Thanks Lisa, Love it ! :)

  • http://twitter.com/craigamarsden Craig Marsden

    Jeff, I have a confession. I am new to your site. My friend suggested I check you out. Wow! This is the first story I read. Could you make a better first impression? This is awesome! 

    • http://jeffbullas.com Jeff Bullas

      Thanks Craig for dropping into my little solar system of the social media universe. I am glad you enjoyed it :)

    • http://jeffbullas.com Jeff Bullas

      Thanks Craig for dropping into my little solar system of the social media universe. I am glad you enjoyed it :)

    • http://jeffbullas.com Jeff Bullas

      Thanks Craig for dropping into my little solar system of the social media universe. I am glad you enjoyed it :)

    • http://jeffbullas.com Jeff Bullas

      Thanks Craig for dropping into my little solar system of the social media universe. I am glad you enjoyed it :)

  • Christy Pogue

    Wow Jeff! This was packed with wonderful information & I feel it has armed me with so much more insight of how valuable social media is to my new small business! Thank you so much!

    • http://jeffbullas.com Jeff Bullas

      Thanks Christy for your kind comments.
      I must admit a secret here and that is that I also did this article for my own education and edification as well because the social media universe keeps expanding at light speed.
      I needed to stand back and have a look again at the numbers and happenings for the top 7 social network “brands”

    • http://jeffbullas.com Jeff Bullas

      Thanks Christy for your kind comments.
      I must admit a secret here and that is that I also did this article for my own education and edification as well because the social media universe keeps expanding at light speed.
      I needed to stand back and have a look again at the numbers and happenings for the top 7 social network “brands”

  • Rutger

    Thanks Jeff, very useful information, retweeted @rutgerheadhunt:twitter  and the infographics are on my Socia Media Pinterest section

  • Vickylaird

    After A LOT of reading up on social media facts and figures, I found this article to be the most concise and interesting to read! Thanks Jeff

    • http://jeffbullas.com Jeff Bullas

      Thanks Vicky for your comments and glad you enjoyed it

  • Rob K

    Very glad I found this. Was very interesting to see how skewed G+ is with the student crowd. Excellent work, Jeff!

    • http://jeffbullas.com Jeff Bullas

      Thanks Rob for your comment. What is also significant is G+ very low engagement level!

  • http://twitter.com/baster78 Ivon Basterrechea

    This is such a nice post! These facts and figures are amazing. Love reading them in infographics! Already tweeted: shall we pin it too?
    http://digitaltechmarketing.blogspot.com/

    • http://jeffbullas.com Jeff Bullas

      Thanks Ivon, pin away :)

  • wayne hudson

    awsome information

  • Isaac Hazard

    Great graphic.  Lots of good info. 

    Might want to check the number you’ve put under “2 billion views per day” on the YouTube section.  That’s a lot more than 2 billion….

    • http://jeffbullas.com Jeff Bullas

      Thanks Isaac for your comment, I will check that stat :)

  • Factbrowser

    Love this post! Data is the currency for decision makers.

    We track the latest social media facts and stats here, including links to all our sources:
    http://www.factbrowser.com/tags/social_media/

    Thanks for the round-up!

  • Fina Esvertit

    Thanks for the interesting and useful information you share!

    • http://jeffbullas.com Jeff Bullas

      Thanks Fina for your kind comment :)

  • Trang N

    Thanks, Jeff. Very useful info. I’m going to share this info with others.

    • http://jeffbullas.com Jeff Bullas

      Thanks Trang for sharing and glad you enjoyed it :)

  • Scott Pember

    Thanks for the information — the summation was presented very well!

  • Anonymous

    Is social media marketing beneficial for businesses such as oral and facial surgery centers? I am having a hard time convincing two surgeons that social media will help their business-

    • Ike

       Before and after pictures man, hop on that Timeline!

  • http://www.AgooBiz.com/ AgooBiz, Inc.

    Many thanks for the interesting and useful information you
    share!

    Steve Kavetsky

    http://www.AgooBiz.com

  • Odete Passingham

    thanks a lot! Useful stats

  • http://deep3rsocialmedia.com/ RichardLRosenbaum

    Interesting facts! Thank you for sharing such a very helpful information.

  • http://deep3rsocialmedia.com/ RichardLRosenbaum

    Interesting facts! Thank you for sharing such a very helpful information.

  • http://www.socialcubix.com/ Facebook Application Developer

    I am really glade that this site is really amazing to me, i am impressed by this site.

  • http://www.eleganteaglewebdesign.com/ Joe Matz

    If pictures are worth a 1,000 words, infographics must be worth multiples of that.  Love the visual representation of data!  Great Post!

  • Sugam Kumar
  • http://twitter.com/NetProfitsMedia James Meyer

    Marketing pros know measuring, adjusting and improving equals growth, guessing is for chumps. Be a pro netprofitsmedia.blogspot.com/2012/06/measuring-engagement-levels-in-social.html

  • Farrah Collins

    You guys should check out http://www.formvote.com and the app

  • http://www.facebook.com/icajess.avelinos Icajess Avelinos

    also, as far as I have observed Infographics are improving in trying to discuss things. That’s another good thing! and with social media, men, everything was on the internet, Buying and selling? that’s what makes it more useful.

  • http://twitter.com/sergiouribe Sergio Uribe

    great post, thanks for share!

  • carla giese

    Also possible that some of those people are using alternative dental hygiene products, like miswak sticks.

  • Ricardo

    Very interesting and important.

  • Jasmine

    Where is Australia in your presentation ?? We exist you know

  • http://www.facebook.com/profile.php?id=100002266790666 Johan Ledgend

    Who designs this page? Its beautiful. We at SurveyLegend would like some of this magic.

  • cenation

    cool

    • nomi

      Great info and presentation, Jeff. It would be useful to add your sources so people Surf Movies

  • Lee Swales

    Hi Jeff, great post. I’ve used some of these statistics to give a view from a South African perspective, which although similar to global trends, has various subtle nuances, particularly with the spate of “social media experts” arriving on the scene with questionable statistics driving their business. My take here: http://regulatorylawsa.blogspot.com/2012/11/social-media-statistics-who-can-you.html

  • Magic Mary

    Your statistics would have so much more meaning if your blog posts were dated. I have no idea when you posted these numbers so they are of no value.

  • http://twitter.com/danlstrayer Dan Strayer

    I think 600 million people dropped their toothbrush last night in some place other than the sink.

  • steph

    It would much more interesting if you post were dated

  • http://shalinsiriwardana.asia/ Shalin Siriwaradhana

    Its a well known secret the facebook is where the money is? There is no other competitor sadly.

    Regards,
    shalin@ creately

  • http://www.bloggertipstricks.net/ Rahul Yadav

    Nice info Keep it up….
    Blogger Tips and Tricks

  • selim reza

    Pinterest may be a new addition to the idea of social media. it’s additionally associate degree accepted indisputable fact that several merchandise area unit place through social media and plenty of times it’s going to be tough for the possible client to seek out the merchandise that might be of use to him.Thanks for sharing with us.
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  • Daisy Gonzalez

    Your presentation is very informative and I enjoyed it very much, I would like to use your statistics as a source. Can you please tell me the date it was published in order for me to cite it. Thank you!

  • Jhon Osborn
  • http://www.rapidsofttechnologies.com/ Rapidsoft Technologies P. Ltd

    Its really awesome information! Hard to find these type of real information about social media. Thanks a lot to keep updated us!

  • James Cooper

    It is very interesting blog and your pics are beautiful.

  • Lane Vanegas2

    Valuable writing – I learned a lot from the insight , Does someone know if my assistant might find a fillable IRS 706 copy to use ?