How to Win in a Digital Economy
I suppose I would describe myself as a product of the digital age. One of my first jobs was working for the first Australian personal computer company in 1985 that sold the first IBM personal computer. In the late 1980’s I remember installing and using my brand new mobile and chatting to my grandfather (who was [...]
Your Social Media Success Toolkit: 10 Must-Have Resources
“A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop.” ~Robert Hughes Hughes is right on the money. Sometimes I feel like we rely too heavily on tools and technologies to do the work for us, when the real truth about [...]
How to Make Money with Content Marketing
There’s been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign. If you want to generate revenue, it’s important to understand how information spreads on the internet. StumbleUpon and BuzzFeed recently teamed up to figure this out. They found their [...]
How to Shield Your Brand’s Social Reputation
Mom taught me not to care about what others think. She also said that sticks and stones could break my bones, but a bad name… Well, that could never hurt me. As it turns out, mom was wrong. Entire product lines have been wiped out. Vacation destinations and hotels have been left with only the [...]
5 Ways to Turn Facebook Likes into Marketing Results
More often than not, Facebook marketing is a numbers game and the goal is to get as many “Likes” as possible. It’s human nature. We always want more, and the same certainly applies to social media marketing. However, the true value of social media is not about how many fans and followers you have—it’s about [...]
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New Book “Blogging the Smart Way”
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