10 Creative Ways to Market on Pinterest
Marketing used to be simple. You placed an advertisement in a magazine, the yellow pages or the local newspaper and people picked up the phone and called you or dropped into your place of business. Now you have dozens of marketing channels you can use and the media is not just print, television and telemarketing. [...]
The State of Social Media in 2012 – Brian Solis Video Interview
We’ve spent the last months, if not years, talking about influence. As social media use increased, so did the need for tools that could measure how effective our online activities actually were, especially in the case of brands who included social in a more structured marketing strategy. In this interview by Maria Petrescu of Intervistato.com [...]
4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media Strategy
Ever feel like you’re just going through the motions with your social media strategy? You aren’t alone. Marketers are finally understanding the bigger picture: how many ‘likes’ you get doesn’t necessarily translate to more sales. As a result, savvy social media strategists are measuring engagement metrics—how often their audience members interact with posted content and [...]
6 Powerful Reasons Why you Should include Images in your Marketing – Infographic
I have become a habitual Instagrammer. When I am out cycling, walking or just sitting admiring the view or the passing parade, I am looking for photo oportunities that I can snap and then share on my Instagram “app”. All I need to be carrying is my iPhone or iPad and with my Instagram app [...]
4 Proven Strategies to get Discovered on the Internet
The game has changed! The power of the internet means it’s now possible to build a broader and more profitable online audience by carefully applying some specific approaches and techniques. All it takes is confidence and an internet connection. According to new research, 78% of internet users conduct product research online (Source: Hubspot). This has [...]
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New Book “Blogging the Smart Way”
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