Why Do You Use Social Media?
There are many reasons we do things. Some of us exercise to keep fit, others do it because they just love the high of the endorphin rush as they get into the zone. The why of starting a business for some is because of the challenge but for others its all about the money. Some [...]
5 Successful Facebook Marketing Campaigns – Case Studies
Facebook and social media marketing success is often displayed when big brands and stars with millions of fans and deep pockets run a campaign that also attracts mainstream mass media attention. This can be seen with the wildly successful Old Spice campaign that saw millions of YouTube views, Twitter tweets and Facebook likes. The reality [...]
4 Tips for Writing a Blog Post Opening that Turns Heads
Don’t even waste your time. No matter how good your blog posts are, if the intro doesn’t grab attention it’s no use. You’ve wasted your time on the rest of the post that will likely never even get read. While blog posts are excellent content for social media marketing, your opening statement should leap off [...]
4 Reasons Why your Facebook Page Sucks
It has been one year since you launched your Facebook page and you still have a very low number of likes but most importantly none of your fans are talking about your brand. Before I move on, you need to understand that it takes time for your social media investment to realize any return; this [...]
The Meaning of Social Mobile
There are two technologies that have captured the imagination of the human psyche in the past decade that at first glance seem to be superficial. The “social networks” that allow us to share minor moments such as “I am having a coffee at Starbucks”. The “mobile smart phone” that allows us to share that event [...]
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