15 Steps for Creating a Successful Social Media Giveaway Contest
Everyone loves getting something for free. In fact, one of the main reasons that people “Like” a brands Facebook page is so that they can either obtain a discount or win something. The rise of social media allows businesses to easily create their own contests and giveaways that can: Build links to your website (great [...]
How to Use Online Video to Enhance your Brand
The rise of social media and social networking sites has created new arenas within which brands are competing for the attention of audiences. We are told repeatedly that humans are visual creatures and that people are four times more likely to engage with an image on Facebook that a text based post. What does that [...]
The 4 Myths of Facebook Marketing
There are many myths circulating online, such as the little green men are about to invade the planet and that the end of the world is happening in 5 days according to the Mayan calendar. There are also many social media myths and that includes those about Facebook marketing. Facebook with over one billion users [...]
10 Insights into the State of Social Media in 2012
The smart phone is changing how we use and consume information. Add a dose of social media obsession and you have two powerful forces that are transforming everything. How we find information, learn, publish, express ourselves, do business and interact with other people is going through the biggest change in history and we don’t know [...]
6 Great Ways To Utilize Facebook Timeline For Business Marketing
Facebook has recently made some changes to its Edgerank algorithm that controls how many of your Facebook business pages updates appear in your fans timelines. This Edgrerank uses several calculations to determine the marketing effectiveness of the Facebook page and who will receive the updates such as: Affinity – which measures the relationship between the [...]
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