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  • http://twitter.com/sbhsbh Steve Hughes

    I’d be careful about #5. I’ve seen all of these a million times, but I’ve been online for thousands of hours. I think many writers have the attitude well if I know about it than everyone must know about it…I think they’re are a ton of people where this would be new information. You put on your own spin, so it worked for me…

    I definitely see #10 too much. Strong title followed by weak content, or very little content. I like #7. If you feel like you shouldn’t click “publish” step away from the computer. It’s a bad sign if you have look away when clicking. Don’t send it to world if you’re not happy with your product.

    Thanks Erin, I felt the passion behind the piece.

    • http://ariherzog.com/ Ari Herzog

      Agreed on the 5th bullet. Visit Amazon.com and search for the keyword Pinterest. Look at the number of titles that essentially talk the same talk. Yet they’re all publisher-driven titles.

  • http://twitter.com/Mompreneurmogul Lisa Cash Hanson

    I think you should tell us how you really feel LOL BTW this was funny “This has never worked. It still doesn’t work. Unless I spill coffee on my keyboard and accidentally fall on your link, it’s not going to work tomorrow.”

    I think you are right there is just so much content out there and 10 million how to’s and avoid 5 mistakes etc; Creativity will probably lead the trends because we are all so bored out of our heads.

  • http://twitter.com/hm_Media Alan Holmes

    I see #5 daily when searching #SMM on Twitter. I’m thoroughly frustrated at the number of posts I see on a daily basis that seem to simply be a slightly tweaked spin on a old/dry topic.

  • http://twitter.com/erincnelson Erin C. Nelson

    Thank you Steve and Ari for you comments. Re #5 – this is a tricky task. You’re both right that it’s perfectly okay (and expected) to cover content that has been examined before. The aim with this number is to remind people to infuse a sense of originality so that while the topic may be familiar – there is a still sense of “newness.”

    Thanks again for your feedback, guys!

  • http://twitter.com/debtfreedivas Debt Free Divas

    Thanks for the wake up call. I’m taking it all in.

  • http://christopherskliros.blogspot.com/ Christopher Skliros

    This is why I keep reading your stuff. You remain fresh… with a blogpost about freshness… golden!

  • Anthony Baisi

    I’m glad I subscribed to your RSS with my google homepage.

  • http://twitter.com/erincnelson Erin C. Nelson

    @twitter-36761958:disqus It was a bit of a rant, right?! Thanks for you comment. I was indeed feeling quippy.

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  • Dennis, ListsUK

    My favourite post of the week – thank you. But should I share it.. dilemma!

    I’d add #12: Don’t share content that you haven’t bothered to read yourself, as you clearly can’t know that it’s worth sharing.

  • http://twitter.com/LRTGraphics LRT Graphics

    This is the BEST blog post we’ve read recently. Kudos on a well written and informative blog that gets to the point – and makes your reader smile!

  • http://twitter.com/SandyAppleyard Sandy Appleyard

    Jeff, you wrote what I was too chicken to write. It’s so true. I think many bloggers out there have lost touch with the essence of blogging. It should be original, personal and something you feel passionate about. It’s okay to use tools like SEO Yoast to boost your optimization, but don’t go overboard. Totally agree with all your points. Thanks.

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  • erover

    Isn’t a book promotion at the end of a blog breaking one of your own rule #3? Seriously, though, this is a good list. Thanks.

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  • http://www.creativepeople.co.nz/ Creativepeople

    So true, learned a lot from this article, brilliant.

  • Peter Odryna

    Kind of a funny blog that talks down to self-promotion, and then wraps up with a direct self-promotion.

    “Want to Learn More About How to Create Compelling Content that Your Audience Wants to Read, View and Share? My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.”

    But the message is clear. We will soon (or already are) overwhelmed with dismal content, and the worldwide ‘auto-content-creation’ engines haven’t even begun to spin their tale.

  • http://darrylschoeman.com/ Darryl Schoeman

    This was a great and refreshing read. Thank you for writing this. Credit goes to Phumela Ngomane (http://twitter.com/PhumelaNgomane) for sharing this article.

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