4 Facebook Poll Tools for Your Social Media Strategy

If you have a business and an audience on Facebook, you probably understand the importance of engaging your fan base. 4 Poll Tools for your social media strategy

An effective social media strategy should include different ways to interact with your customers and prospects.

But here’s a question for you – are you utilizing your social media presence to its fullest potential?

Well, chances are you’re missing the mark by underutilizing at least one tool at your disposal – Facebook polls.

But you may be wondering why should you bother spending time doing all the work that comes along with polling your audience?

Why you should use polls in your social media strategy

Well, consider this:

  • Successful Facebook pages incorporate polls and contest into their overall social strategy. According to Econsultancy, the social teams behind Coca-Cola and Starbucks frequency pose questions to their audiences. According to newBrandAnalytics, “some companies have already ditched surveys” and are now turning to social feedback to in an effort to understand customer experience. 
  • Reaching your business goals hinges on a deep understanding of your customers and prospects. And through Facebook, you have access to a large massive audience of individuals who might not usually complete “traditional” surveys that pop up on websites or that are sent through email. 
  • There’s no use in worrying about “bothering” your fans – they’ve already demonstrated their interest by “liking” your page. So why not give them an opportunity to get involved and give you feedback on existing products or planned product feature releases, the types of content and service they’d like to see on your page as well as monitor customer satisfaction and gather information on other topics relevant for your business?

Now that you understand the arguments in favor of polling your audience, let’s get into the HOW-TO and explore the tools available for the task, from the most basic to those with a wider range of features.

Before we dive into the list, I want to point out that you can always choose to “poll” your audience by posting a question as a status update as depicted below.


But if you plan to perform more thorough research it’s recommended that you use one of the tools specifically developed for the job.

Here’s the first tool in the list:

Tool #1. Poll

Poll claims to be “most widely used” polling app and, overall, it has a nice feature set, which includes the ability to create an ad-supported poll for free, feature a poll as a tab on your profile and access data about your respondents. Some of the premium features include the option of removing ads on the app’s page and allowing respondents to add comments while answering your questions.

Facebook Poll tool 1

This app also saves your polls and lets you view them at a later time and, if you wish, to poll your audience once again. Two other interesting premium features are advertising the poll through its own system and requiring poll participants to “like” your page before voting. Premium features can be unlocked for $19 per poll or for an annual payment of $99.

Tool #2. Polls for Facebook

Polls for Facebook is another simple poll app that also claims to be the “the most popular.”

Facebook Poll tool 2

Among other things, the poll creator can choose the question format (multiple-choice, text, only one correct answer, multiple correct, add drop-down answers etc.), modify their appearance (e.g. by adding images), and send  personalized thank-you notes to the poll’s participants (available only in the premium version).

Unlike the first app in the list, one minor drawback is a lack of extensive a documentation and instructions, so to get a real feel for the app, it’s best to just give it a trial.

Tool #3. Polldaddy

The creators of Polldaddy are the same folks who are behind WordPress, so you can rest assured of its technical quality and data security. The app has rich functionality and lets its users create polls, surveys and quizzes which can then be shared on websites and through email, Facebook, and Twitter.

Facebook Poll tool 3

Polldaddy allows its users to customize the look and feel of their polls (e.g. by adding an image or video, customizing CS), modify question format (choosing from 14 question types, specifying a set of possible answers), set privacy options, and analyze response data with the help of its powerful filter and reporting capabilities (e.g. exporting raw data into Excel, PDF, CSV, Google Docs, and XML format).

Tool #4. Cup.li

The Cup.li app is both comprehensive in its design and user-friendly at the same time.

Facebook poll tool 4

Engineered for “deep marketing analysis”, it matches the functionality of others apps, but also lets you create a private interview, select question format (one answer, some answers, matrix), target respondents by age, gender, marital status, and education, and sort respondents into groups, and enable sharing.

Tips and resources

If you’ve been on the fence about running polls on your Facebook page, hopefully this overview has shown you that there are several available tools to choose from, one of which is certainly guaranteed to simplify the process of gathering valuable insights from your audience.

If you’re unsure about what to ask your fans or how best to structure your questions, here are a few resources you mind find of value:

  • Case studies of social media marketing (with the use of polls) from KIA (well-known car company), o2 (UK provider of mobile services), and Hapa (a former Nestle Brand). 

Finally, although social media websites have created new ways to “listen”, understanding what consumers are thinking about and why they are behaving in a certain way is challenging. Seemingly minor details like question wording can have a significant impact on the results of a particular poll.

So keep in mind that individuals and businesses alike should have several tools in their sales and marketing arsenal and utilize a combination of channels and techniques, understanding the pro’s and con’s of each.

Guest Author: Michael Statford 

Image by Shutterstock



  • http://assistsocialmedia.com/ elizabeth Maness

    Thanks Jeff! Great poll tools! I need to take advantage of polls and you’ve inspired me to get with it!

    • http://jeffbullas.com Jeff Bullas

      Hey Elizabeth, Look forward to hearing more about experiences with polls!

  • http://www.myjobsit.com/ Mike Kawula

    Love polls and creating the engagement.

    Do wish that those that poll to create engagement, interacted more when asking.

    • http://jeffbullas.com Jeff Bullas

      Yes, its great to see the engagement especially when it takes off!

  • http://www.minecraftgames.co/ Minecraft Games

    This synthesis gives useful information, communications rural society really is a job that not everyone can bring efficiency to their work.

  • Ishan

    Interesting and useful analysis. Though the use of polls should be strategically planned and not too frequent. What do you say?

    • http://jeffbullas.com Jeff Bullas

      Yes you are right Ishan, polling should not be too frequent.

  • http://blogs.psychcentral.com/humor cbstewart

    Any type of polls attract people at first at they see it, however, using polling system in facebook is an ultimate system to grow audience.

  • james

    I would have liked to know whether any of these apps forces respondents to authorize the app before they can answer the question or view the results.

  • Dave’s Killer Bread

    We tried “Poll” – and with six choices for people to select from, only three of them showed on the poll post on the wall – so the poll answers are skewed because people thought they only had three choices instead of six. That constitutes a “fail” in terms of actual scientific usefulness since the tool skews results to the top three answers. Not worth the money.

  • http://www.facebook.com/jasonpaulweber Jason Weber

    How about a free polling system that doesn’t take the user off your FB page? That’s all I’m looking for, but no article ever addresses that.

  • Lori Hartjoy

    I was surprised not to see a mention of survey monkey which offers the option to embed a free survey on your page. https://www.surveymonkey.com/mp/facebook/

  • Nicoli Holm

    I’m not happy with any of these options. Why would I want to send my visitors to an outside App? Bummed…

  • Dan Adams

    I think its not just about the polls giving you some basics but one that engages better and then gives you the results in realtime like http://www.supercandidate.com . My personal experience is that is way better then polldaddy, for features and money. Its also extremely easy, just click and paste your poll once you have set it up.
    They have a poll that you can embed with videos, pictures sound etc. For companies looking seriously to get consumer feedback in a smart way but with small budgets try it free – $20 buys you a full month and it works on smartphones and tablets too – you can run surveys, polls and tests from one platform but I think that polls are the only ones you can embed directly into facebook company pages.

  • Patricia Adams

    The list of tools are great. I have used SoGoSurvey’s poll maker in the past and it worked well for me.

  • Poll Deep

    Social media is an emerging platform nowadays where people are active most of the time. If you add polls for social media , it can benefit your company in the best way ,due to good amount of responses from customers. The apps mentioned here are some of the top apps. We are also a provider of polling tool, giving instant feedback to users and making more user-friendly .

  • Popeye

    This information is out of date. It would be nice if you would date your blog posts. In the tech sphere when something was published is critical information. I had to look at the comments to find a date.

    Also, the large, fixed toolbar-like ad at the bottom (“Let’s Laugh”) is quite intrusive for reading content. Would it be so hard to have a X that can be clicked to make it go away?

    I don’t mean to be so critical as you appear to have some great content but I, for one, would be less likely to regularly visit a site that used those.

  • Zachary

    Jeff I’m the founder of Instapoll which allows you to “Instantly poll your fans across platforms.” – http://www.getinstapoll.com Let me know what you think!