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4 Tips for Writing a Blog Post Opening that Turns Heads

Don’t even waste your time. No matter how good your blog posts are, if the intro doesn’t grab attention it’s no use. You’ve wasted your time on the rest of the post that will likely never even get read.4 Tips for Writing a Blog Post Opening that Turns Heads

While blog posts are excellent content for social media marketing, your opening statement should leap off the page and get readers engaged. Just as with copy for, say, pamphlet or brochure printing, it’s the first thing they see other than your title and should give readers a clear idea of what to expect for the rest of the article. After all, what’s the point of tweeting a post if no one gets past reading the first couple of sentences?

So to ease your mind and ensure that your posts get read, here are a few tips for getting that opener to work for you, not against you.

1. Questions

Have you ever found yourself completely caught up in an article? What was it that grabbed your attention and kept you engaged? See what I just did there? I got you thinking by asking a question.

Questions engage readers immediately and get them thinking. They’re a great way to set the tone for the article as well. You may have to think through some different opening questions after you write your piece, but the goal is to get readers vested by making them think.

2. State Facts

90% of all statistics on the web are outdated“, says Abraham Lincoln of Springfield, Illinois.

This funny little “fact” works as a solid opener because it has a few things we look for in fact statements. First, it’s a quote from a famous person. Second, there are statistics/percentages involved which lend to the credibility of the statement.

Of course, there are lots of different ways to approach fact statements. The key is to use the statement to grab attention. Point the reader in the direction you want to take them for the rest of the article.

3. Quotable Quotes

Using a blockquote statement at the beginning of an article can work similarly to the facts statement above, but it doesn’t necessarily have to be fact-based. This can be a more general quote that simply sets the stage for the rest of the article. Blockquotes should be 40 words or less, but this isn’t a hard and fast rule on the Internet. Typically a blockquote statement will have a different look and feel from the rest of the text content, so you will probably want to use the blockquote HTML code: <blockquote>.

4. Putting Time and Effort into Your Blog

Always remember that when you are creating a blog post, put time and effort into it. Your readers will be able to tell if you are just writing to fill your quota for the day or if you actually sat down and thought things out before writing out your blog post. Stay connected with your readers by being descriptive, talking directly to them, and by adding in quotes and statistics whenever you get the chance to do so. In doing so, your readers are sure to stay engaged and loyal to your blog.

Guest Author: Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, web and graphic design, and desktop publishing. She writes for PrintPlace.com, Connect with @TaraHornor on Twitter.


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Jeffbullas's Blog


  • The Headline, first sentence and first paragraph all important to get that vital click through

  • Agree about the Block Quote point. It does stand out from rest of the article and can get more attention than a bold face text.

    And engaging on the social platforms is not an option anymore, it’s a must do activity!

    • Exactly…bloggers can’t do without social activity anymore!

  • I think most important thing is the Headline and content that fetch more readers, The blog should be more attractive and you need to be put effort for regular updation.

    • An attractive blog, easy to read, is always important. Thanks for pointing this out. 🙂

  • tianakai

    I’ve noticed that posts that relate to what’s going on at the moment get the highest shares and readers… i.g. events, politics… oh and of course pictures of coffee and sunset. 🙂

    Facts are great though, I need to incorporate that more. thanks.

    • Lol…coffee and sunset…I like that. 🙂

      • tianakai

        🙂 coffee always seems to be everyone’s fave. funny, but true, from what i’ve seen.

  • Thanks Jeff. I always enjoy reading your blog. I’m going to work the Quotable Quotes idea into my next blog post. I’m curious, though. Did I miss how the photo ties into this post?

    • I hope the Quotable Quotes idea works for you! And the photo is a visual for making sure you write a colorful opening, hence the colored pencils. 🙂

  • Exactly! Thanks for sharing, Zach!

  • Haha…I hear ya.

  • Thanks for Sharing.

  • The intro is the most important, but so is the headline. If your headline does not grab the reader, the rest of the post is going to be unnoticed, no matter how amazing it is. These 11 tips on making catchy headlines from Prose Media’s blog can give you some good ideas: http://blog.prosemedia.com/clickworthy-11-ways-to-grab-readers-with-headlines/

  • amcordeau

    Even though I have been blogging for the past 6 years (annemariecordeau.com)
    I have just purchased your book: ¨Blogging the Smart Way¨ You have inspired me in the past and you continue to do so today. Thank-you!

  • Great post Jeff. Thanks for the wonderful insight.

  • Renee Phillips

    Thank you Jeff! Great advice! After reading this article, I immediately made some changes to my blog posts.

  • yuli

    I like point this article, i tinks is true
    greetings, thanks u

  • I agree that you have to put the time and energy into your posts. Your readers will absolutely notice the difference. Those are the ones that get retweeted and passed around.

  • MMithamo

    Thank you Jeff Bullas for this great practical article. I will certainly try these tactics. Getting appropriate headlines has been the thorn in my flesh, which spills into the opening as well. Very timely read.