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40 Tips On How To Be A Social Media Rockstar

Social media has provided a means for people to make a name for themselves globally in their niche if they are prepared to put in the hard yards and publish, promote and leverage their passion. This can be done by using the the different media that are available to them on social media such as online video on YouTube or images on Flickr and create content that displays their passion for the world to see. 40 Tips On How To Be a Social Media Superstar

This article is a compilation of 4 blog posts that I recently wrote that took the one best idea from thought leaders on what they think is important to increase your influence online in the world wide web of social media networks.

Hubspot sponsored the Influencer Project where the social media influencers and experts were given 60 seconds to state their number one tip.

Here are some of their thoughts on what they see as being important in being influential in a digital world.

There is one secret here that if you don’t have it you will not be successful.

1. Create valuable content that helps people solve their problems

You can do this on many diffedrent social media channels whether that is YouTube, a blog post or an eBook

David Meerman Scott of Webinknow.com

2. Be really transparent about everything that you’re doing,

Then sharing a lot of that information, being really open. And that will help you build your digital influence – Mike Volpe of Hubspot

3. Be consistent

Consistency demonstrates commitment. So, for the people that you’re trying to serve, if you are consistent, they’re going to keep coming back –  Michael Port of MichaelPort.com

4. Follow better people

so then you will read and view great content then enabling you to produce great output (content) – Robert Scoble of Scobleizer.com

5. Create relationships with outstanding strategic partners

Carol Roth at CarolRoth.com.

6. Make connections with people online, and then go and meet them in person in the real world offline

Scott Porad of  ScottPorad.com

7. Create content that stands for something, which is remarkable, divisive or inspirational

Joe Pulizzi founder of Junta42 and  The Content Marketing Institute

8. Lead your customers with the latest trends in your industry

Laurel Touby – founder of MediaBistro.com.

9. Develop and nurture multiple circles and multiple spheres of influence

Don’t rely on just one type of social media networks but get involved in several and you will create synergy

Chris Guillebeau from the blog  The Art of Non Conformity

10. Start talking to people-

Laura Roeder from LauraRoeder.com

11. Develop your storytelling skills

To improve your digital influence have a story that is worth telling don’t try and sell a product or idea – Michael Margolis, fromGetStoried.com

12. Co‐create some products with people who have your audience already but are not selling them the kind of things you’re selling

Make real quick teleseminars with them, or do special reports that are just for their audience, and kind of co‐make them with those people, and basically get yourself co‐billed with as many other people as possible. Because what happens is their audiences, goodwill, and credibility shifts over to you, and you get to be associated with some of the larger names in the business

Dave Navarro from TheLaunchCoach.com

13. Give your content wings and give it roots

Roots means to ground it solidly in who you are (your passion and being) and have a point of view. Give it wings means to let it be shared easily across social media platfroms all over the web buttons easy to share frictionless and free – Ann Handley of MarketingProfs and co‐author of Content Rules

14. Get offline and meet people in real life

When you meet someone, introduce that individual to someone else that you know, they will standout significantly in their eyes – Joselin Mane at BostonTweetup.com

15. Get very, very good at filtering and aggregating content

Be able to sort through all that content and be able to deliver it to people at the right time, the right size, the right amount. Second thing is,  be veryinformed about what matters to those folks, what they’re saying in the social technologyand the social space – John Jantsch  of DuctTapeMarketing.com

16. Be topical and early in the news cycle

This can be on any conversation of general interest  and detect and articulate patterns, make connections, and make context explicit and  just  hustle – Marshall Kirkpatrick from ReadWriteWeb.com

17. Use online video

This probably the fastest way to get your message out there, to increase visibility, and to get clients and customers online. Come up with some great content—it can be two to three minutes, it does not have to be a lot. Create content around your area of expertise and then distribute,distribute with gusto – Shamana Kabani author of The Zen of Social Media Marketing

18. Be remarkable

So defy convention where appropriate, people take notice –  Johnny B. Truant of JohnnyBTruant.com

19. Let your passion shine

It’s about people—real human beings, just like you and me, it is not about the technology. It’s about passion, conversations, not product conversations – Robbin Phillips of word of mouth marketing atBrainsOnFire.com

20. Learn how to talk more about other people

So if you’re looking to influence a certain thought leader, or even just a group of people, talking about them, talking to them, instead of about yourself – Yaro Starak from Entrepreneurs‐Journey.com

21. Hang out where your audience hangs out and get to understand them

Find out what their needs are and the task what they’re trying to accomplish. Ask people questions so you can help them solve their problems – Vanessa Fox of Nine by Blue and author of “Marketing in the Age of Google”.

Action: Build things that really help them. This could be an online video tutorial that show people how to perform a particular task or an eBook that provides guidance and suggesstions for answers for real day to day problems. These could be promoted on Twitter and embedded in Facebook as am update as well as being on your blog or website.

22. Find one specific niche and master that niche

Become the owner of that niche on the online social media space, so that everyone around you knew that you knew everything about that one specific topic – Lewis Howes at LewisHowes.com (his niche is LinkedIn)

Action: Start doing webinars to promote and educate others how to master the niche you have mastered yourself

23. Integrate social media with other tactics online and offline.

Research has shown a powerful synergy between social media and search, email and other tactics like we’ve never seen before. We found that social media integration creates a situation where the whole really is greater than the sum of its parts – Sergio Balegno Research Director at Marketing Sherpa.

Action: Look at creative ways you can integrate social media with traditional and other digital media. This could be by integrating email with social media to drive traffic to your blog or Facebook page.. read more at “10 Ways To Integrate your Email and Social Media

24. Change from thinking about changing other people’s mind to changing your mind

Instead of thinking about competing, think about admiring and learning from everybody that you see. Hank Wasiak at AssetBasedThinking.com

Action: Engage with a top blogger or thought leader on their blog or Twitter and then possibly aim to collaborate with them on a Project

25. Get active in other people’s communities

Mitch Joel President of Twist Image and the author and blogger and podcaster over at Six Pixels of Separation.

Action: Get into peoples comments on blogs. Then mix it up with them on Twitter

26. Build Multi Digital Dimensionality by Listening and Engaging on Multiple Networks

What I mean by that is by showing as many different sides of yourself or your business as you can. Why? Well, because the more sides of yourself that you show, there’s more opportunities for connections, and there’s more ways in. Everyone sees , hears, views and receives information in many different ways. Both Tamsen McMahon – of BrassTackThinking.com and Justin Levy at New Marketing Labs suggested this tip but have their own take on how this can be done

Action: Publish the same content on multiple networks, Video, Text, Slideshare, Images, Podcasts but consider the networks where you can be most effective and gain the most leverage for your target audience in your niche.

27. Get into other people’s heads and help them with their challenges

Network with other influencers and make sure that everybody is aware of the value that you provide. What you’re looking for is a long-term relationship. Chris Garrett from ChrisG.com.

Action: Connect with people online and then meet with them offline to build a long term relationship that is real and authentic. Don’t be afraid to ask for an interview whether that be via a face to face or an online interview. You can even record the video and then it can be promoted on both of your social networks  (see “Social Media and The CEO- An Interview With Greg Savage the CEO of Aquent“)

28. Make your  professional narrative personal

When you’re talking about influencing people, especially as an entrepreneur, it’s about your passion, it’s about who you are and what you bring to the table. Connecting the who with the what. Cathy Brooks the founder of Other Than That.

Action: Don’t be afraid to tell people on your blog your story and what brought you to this place it can be the narrative of your journey or even let yourself  be interviewed then place that on your blog or post it on your Facebook page.

29. Have an opinion, be remarkable, be passionate and have a permanent place (Your Blog)

What is it about your industry or about the world in general that you feel passionate enough about to shake things up? If you’re willing to shake up your world, the world is willing to payattention.

Todd Defren – principle at SHIFT Communications, and a blogger at PRSquared.

Action: Write an opinion piece, or a blog post or invent something

30. Be a media and publishing company

Brian Clark Of Copyblogger

This media company should do 3 things

  • Learn to be a story teller …narrative – it what makes us human
  • Understand the pyschology of people as it powers your narrative
  • Content has to be quality- production quality matters if you are going to get the attention you want

Action: Go to some of the blogs that specialize in teaching you skills in writing stories

31. Share ideas liberally and be accountable

Scott Belsky of Behance and author of “Making Ideas Happen”

Action: Place your ideas, videos and image on Facebook, Twitter, Slideshare and Flickr and ask your friends and community to keep you honest through feedback ..to hold you to account

32. Focus on a specific micro niche

Dan Schawbel founder of Millennial Branding and bestselling author of Me 2.0.

The number one thing you can do for your personal branding using social media right now, is to choose a much smaller niche to focus on, so you can stand out in your market, and become

known for that. So instead of becoming the personal finance expert, you can be the personal finance expert for Gen Y, or for college graduates. A micro niche globally can be worth millions!!

Action: Think of a micro niche within your area of passion and start writing and producing content for that niche

33. Build a community of readers

Gretchen Rubin author of The Happiness Project the book and the blog atHappiness-Project.com.

The way to do that is to engage readers in a conversation.

Action: Introduce topics in your that are thought provoking and interesting and on which people have a lot to say

34. Hang Out With Other Successful People (Entrepreneurs)

Alexandra Levit found at AlexandraLevit.com.

Be systematic in your approach to getting to know the individuals who have already been on the entrepreneurial path that you are currently on.

Action: Target between five and ten individuals who you admire, whose work you’ve followed, and gradually start getting to know them—commenting on their tweets, commenting on their blog posts, asking them if they could spare fifteen to twenty minutes to do an informational interview with you to tell you more about their path

35. Create A Tribe of Rabid Advocates

Steve Woodruff at SteveWoodruff.com.

His main secret for building influence online is to find and help individuals get launched on platforms like Twitter or in blogging. By coming alongside them and becoming an advocate they will be your fan for life. One of the of the keys for digital influence is not having the biggest number of connections; it’s really having the most rabid advocates

Action: Identify gifted up and comers that are just getting into social media, but clearly have the right stuff, have good experience, have drive and have a message. Take their material and expose it to a broader audience and connecting them to key people, you end up creating for yourself an advocate for life.

36. Become a Thought Leader Through Media

David Siteman Garland founder of The Rise to the Top

Action: Start a media arm for your company by creating a special show, Podcast or an Online Magazine

37. Be Patient and Persistent

Amber Naslund the Director of Community at Radian6 also at his blogBrassTackThinking.com.

Online influence is a slow burn, and it’s not something that you can really manufacture. It’s something that’s really organically grown by having quality one-on-one conversations with people over time. And that can happen in a number of mediums.

Action: Get up every day and blog and Twitter with a purpose and use your other networks such as Facebook and LinkedIn to connect, engage and network. Persist and don’t give up

38. Discover and Develop Your USP (Unique Selling Proposition)

Julien Smith co-author of best-selling book, Trust Agents, and blogger at InOverYourHead.net.

Probably the key to building your influence online is to take advantage of your existing benefits which you already have, that other people don’t.

Action: Take some time today or in the next few days to find some quiet time to sit down and write down the different things that you are passionate about and make you different

39. Distill what it is that you feel you bring to the table in terms of value and expertise

Brian Solis Author of the new book, “Engage: How to Build, Cultivate and Measure Success on the New Web”

Then identify the influential individuals that already in place, at varying levels, from the A list to the C list, and figure out how it is that you can connect with them, and how you can connect your insights to them directly.

Action: Build a repository for that insight eg a blog or website and “be” a thought leader and gather a community around your thought leadership

40. Build lots of Followers and Subscribers and Promote You Content by Retweeting and Emailing

Guy Kawasaki states that there are those who say that having a large following on Twitter is important and those that don’t admit to that are lying. You might have the best content in the world but if no one knows it exists that is of no use to anyone. Promote, Promote, Promote to your lists and followers and fans !!

If you want to learn more I would urge you to to visit these leaders blogs and websites you will be inspired by their valuable content.

Jeffbullas's Blog


  • Fantastic content! These tips seem basic, and yet…I certainly needed the reminder. And to have these all in one place, well that was just an added bonus! Thank you.

  • A great list! As Michelle mentioned, it is basic…common sense, but absolutely needs to be highlighted. In my opinion, there is no “quick and dirty” way to have success on our social network venues.

  • A REAL HARD WORK TO LIST IT 40, great issue !

  • Wow — awesome information! Thank you for sharing your wealth of knowledge.

  • Wow! This is one of the most valuable posts I’ve read!

    Great work & definitely worth the effort. Thanks!

  • As always, great post Jeff. Belive it or not I found out about #22, Lewis Howes via one of your previous posts about a week ago or so. Today he stopped by my clinic and got a chiropractic adjustment and later on we had a lunch together at Top Thai Restaurant. Lewis is a huge fan of Thai Cuisine. if not for Twitter, and your post, I would never be able to get to know Lewis and what a great and simple guy he is. Curious who else I am going to meet during my blogging journey?

    • jeffbullas

      Hi Eduard… That is amazing and I am glad I arranged an inadvertent introduction. This social media web never ceases to amaze me. Cheers

  • Perhaps you are next 🙂
    If you ever in San Francisco let me know via whatever channel you choose to contact me.
    PS: Half of my Blog Design was created around the content in your posts. The other half came from different sources. Keep up a great work.
    See you on a WEB 2.0

  • Michael Q Todd

    Great tips Jeff especially about micro niching. There are so many niches out there that people can grab and if they align one to their passion and purpose AND stick to that niche then they cannot fail to be successful

  • Wow- 40 items, and all are worthwhile suggestions! I usually see lists of 5, 6 or 10 ideas. Thanks for the extra value!

  • Another GREAT List.. SO MUCH GREAT CONTENT! I’m Very busy at moment just bookmarked this will read in full next I have a break! RICH :0)

  • Jeff, thanks for such an awesome post!!
    So many great points here I’ve added it as a bookmark so I can come back to it again and again.
    Lots of links to other sites means I’ve got some reading to do!!
    I’m going to write about it in my blog and link to this so others can find it too.
    I’m off to tweet it now.
    Thanks again Jeff.

  • As usual, some great points here. What resonates with me most is the emphasis on having an offline life that compliments the online life. The word “social” isn’t on social media for no apparent reason.

  • RB

    Another great article from Jeff! But I still have a question – do you need to have a blog to be a great social media marketeer?

    – @remypug

  • Thanks for the collection of good useful points Jeff. I appreciate the insights.I should read these monthly to keep me on task.

  • Jay

    Well curated, Jeff! Loved yr comment on co- creation. That’s something I am also exploring on my blog, and a Number of niche networks i have co-created.

  • Comprehensive blog with lots of useful information as always. You always provide something new for me to learn and implement.

  • Jeff, consider this site bookmarked! Excellent summary of social media “How to’s.” It was interesting to see things that we’ve been doing, but didn’t think of it as remarkable, such as #6 – meeting people online, then offline. We’re in Chiang Mai, and we definitely have lived that formula – making great friends via Twitter/FB/ourBlog, then actually meeting them in person.

  • Great information as always Jeff.

  • Debra Bekker

    Excellent article, thanks. I have learned so much.

  • Thanks for compiling this list Jeff!

  • Yasmin Anderson-Smith

    Awesome information Jeff. Thanks for sharing.

  • Ed

    Lot’s of general info in there… Couldn’t see any practical gems… Felt like I was in a Tony Robinson Inspiration Seminar:
    “Be Awesome”, “Be the best you can be”, “Listen…”, “lead…” “do…”
    All you needed was a puff of smoke and Europes the “final countdown” playing the background and I would have bought your biography X4.
    Keep writing!! – My gem for the day.

    • Niaw de Leon

      are you kidding? did you read te recommended actions?

  • venajensen

    Great article, Jeff. Good idea to spellcheck and have someone review before posting. Everyone makes mistakes! Let me know if you would like some help!

  • MistaCEO

    Very Inspiring helpful tips indeed just what I needed to hear!!!

  • Some great social media tips! Really like the micro niche idea. Have to put on my thinking cap.

  • Great post! I believe letting your passion shine is very important.