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Michael Becker's Articles

Why Email Is Essential to Your New Omnichannel Marketing Strategy

Why Email Is Essential to Your New Omnichannel Marketing Strategy

Email is one of the most effective digital communication channels, and delivers the highest ROI of any marketing tactic (email marketing generates $38 for every $1 […]

45-ways-to-create-better-customer-experiences-with-emotion

45 Ways to Create Better Customer Experiences With Emotion

Recent research by the Temkin Group showed that how a customer feels about an interaction with a company is the most powerful indicator – and […]