Susanna Gebauer's Articles

12 Common Misconceptions about Content Marketing

I don’t know everything about content marketing – no one does. Sometimes we are tempted to think we do but when the truth comes home […]

11 Reasons Why Social Business is Like Dating

My brother Jonathan (with whom I founded exploreB2B) often describes our platform as a “dating site for businesses.” This is one reason why, in a […]

7 Ways to Get More Out Of Your Content Marketing Strategy

You’ve decided to pursue a content marketing strategy. You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into […]

15 Common Mistakes in Social Media Marketing

As digital media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage […]

10 Social Media Personas – Understanding Personality and Communication

In my professional career, I have come across many different types of people, with different personalities, resulting in different communication skills and habits. Most of […]