Tara Hornor's Articles

How to Create a Successful Visual Social Media Marketing Campaign: Case Study

The band Smashing Pumpkins decided to engage their fans through a visual social media marketing campaign. The campaign was designed to draw in fans by […]

Tips for Handling Negative Comments and Trolls on Social Media

Some of us are more sensitive than others. Make a negative comment and some people will break into tears. Some will take it on board […]

How to Create Buzz from a Hashtag on Social Media

You’ve seen them before, even if you didn’t know what you were seeing: #hashtags have become much of a trend on the Internet within the […]

3 Tips for Better Mobile Email Marketing

Once upon a time, you could launch mass email campaigns with the assumption that a significant portion of the emails would find their way to […]

The Top 6 Content Marketing Mistakes

If you have a website or a blog, you engage in content marketing every time you publish a page or post – whether you realize […]