Bio


I am a consultant, coach, mentor and speaker and work with companies and executives to optimize their online personal and company presence and brand with digital marketing and social media through the use of social media channels and other web and mobile technologies.

This blog is about all things to do with Social Media and Online Marketing, including Twitter, Blogging, Facebook, YouTube, LinkedIn, Search Engine Optimisation (SEO) and inbound and content marketing.

The blog’s focus is to assist business in “Getting Found Online” in a digital world and making your company successful.

I have a degree in Commerce and Economics and have spent most of my career involved with Information Technologies, Telecommunications and the Web Industry.

Achievements include

  • This blog has over 100,000 hits a month
  • The blog is read in 115 countries worldwide
  • Twitter followers number over 38,000
  • I have trained and consulted to the top Australian internet companies including Telstra, Optus, Vodafone and Ozemail
  • Finalist – Top 10 Social Media Blogs 2010
  • Jeffbullas.com  is currently ranked 59th in global marketing blogs according to Adage.com’s Power 150 Rankings

This  blog is also about using the Internet to help business and individuals to market themselves efficiently not in an intrusive way through interuption marketing but engaging other people and companies in conversations that build trust and relationships.

Through my business career, where I have built companies from scratch, I have used marketing media such as  mass media, with newspaper, TV, direct marketing ( letterboxing, fax broadcasting, and direct mail). I have also promoted via trade shows and spent ten’s of thousands of dollars for floor space and stands and got very little in return. I have also done countless hours of cold calling that were part and parcel of building a new and or existing business which has become less effective over time as call centers on the other side of the world try and interupt your life with ..the latest mobile phone offer. So with all this marketing clutter we are switching off and hanging up, literally.

I have realised that to break through all the noise and clutter that is the mainstay of most current marketing that there has to be better ways of engaging with people that is cost effective and beneficial and some of the terms that are used to describe this are  Permission Marketingand Inbound Marketing and Relationship Marketing.

There are a couple of really good books that I would recommend that touch on these New Rules of Marketing these are