• flipboard

Advertising

This category refers to the tools and tactics available to online businesses and entrepreneurs using paid means for driving traffic and acquiring customers.

5 Unique Ways to Drive Targeted Traffic in 2017

5 Unique Ways to Drive Targeted Traffic in 2017

10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in… But in 2017 things are different. […]

Organic Marketing Vs Paid Advertising: Who Wins The Traffic Game On Social?

Organic Marketing Vs Paid Advertising: Who Wins The Traffic Game On Social?

Organic Social Marketing or Paid Social Advertising? Which is the more effective traffic generation and customer acquisition channel between the two? Where should a social […]

the-latest-trends-in-native-advertising-and-how-to-avoid-scams

The Latest Trends in Native Advertising (and How to Avoid Scams)

Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. […]

the-scary-truth-about-how-retargeting-ads-influence-your-behavior

The Scary Truth About How Retargeting Ads Influence Your Behavior

As a consumer, I HATE retargeting ads because they work so well. As a marketer, I LOVE retargeting ads because they work so well. Tale […]

The Future of Search Engine Advertising and Why You Need to Innovate

The Future of Search Engine Advertising and Why You Need to Innovate

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Effective search engine advertising is about delivering […]

7 Easy Tips to Supercharge Your Facebook Sponsored Posts

7 Easy Tips to Supercharge Your Facebook Sponsored Posts

It’s pretty easy to craft a good Facebook post for paid promotion, but it’s hard to turn a good post into a great one. But […]

15 Unconventional Advertising Ideas That Set The World On Fire

15 Unconventional Advertising Ideas That Set The World On Fire

How do you catch and keep the attention of your audience, and galvanize them into action? This is the Holy Grail of marketing and promotion […]

A Step By Step Guide To More Clickable Banner Ads

Banner ads are one of the most common forms of advertising used in the online world. As an affordable, effective and measurable medium they enable […]

9 Of The Best Places To Leverage Mobile Video Advertising

With the world having more than two billion smartphone subscribers, it is no wonder that mobile video ads are also rapidly growing. According to data […]

7 Simple A/B Tests for More Effective Facebook Ad Design

Facebook advertising can be a tricky venture. Not only do you have to precisely determine and target your audience, but you also have to guess […]