• flipboard

Advertising

This category refers to the tools and tactics available to online businesses and entrepreneurs using paid means for driving traffic and acquiring customers.

The Surprising Shift That Is Changing The Way Brands Deliver Digital Campaigns

The Surprising Shift That Is Changing The Way Brands Deliver Digital Campaigns

In January, Dollar Shave Club began its bid to crack the UK market by launching a TV ad campaign. The mail-order razor company’s success stemmed […]

How To Boost Your Digital Strategy With Native Advertising

How to Boost Your Digital Strategy With Native Advertising

It’s predicted that $8.8 billion will be spent on native advertising in 2018, making it one of the most important marketing trends globally. Due to […]

Organic Marketing Vs Paid Advertising: Who Wins The Traffic Game On Social?

Social Media Marketing Vs Social Media Advertising: Who Will Win the Social Traffic Game in 2018?

Organic Social Marketing or Paid Social Advertising? Which is the more effective traffic generation and customer acquisition channel between the two? Where should a social […]

Why Your Retargeting Strategy Is Losing You Customers (And What To Do About It)

Why Your Retargeting Strategy Is Losing You Customers (And What To Do About It)

If someone visits your product page but doesn’t purchase, or visits your email opt-in page and doesn’t complete the form, you’ve probably lost the opportunity […]

How to Target Your Facebook Ads So That You Don't Leak Money

How to Target Your Facebook Ads So That You Don’t Leak Money

Does this sound familiar? You took a swing at Facebook advertising, hoping that it would help you increase your customer base and profits. You tweaked […]

4 AdWords Hacks That Could Dramatically Increase Your ROI Overnight

4 AdWords Hacks That Could Dramatically Increase Your ROI Overnight

By now, you should be well aware of Google AdWords’ capabilities of scaling your business. If you use it effectively, it can improve your brand […]

10 Quick Tips To Optimize Your PPC Performance

9 Quick Tips to Significantly Improve PPC Performance

PPC advertising is arguably the most effective form of online marketing. As the name suggests, it works on a pay-per-click basis – in other words, […]

How To Adjust Your Creatives For Search Ad Conversions

App Store Optimization: How To Adjust Your Creatives For Search Ad Conversions

The Apple App Store now has over two million apps, so it’s hardly surprising that more and more developers are turning to Search Ads to […]

The Top 10 Pay-Per-Click Advertising Mistakes To Avoid

The Top 10 Pay-Per-Click Advertising Mistakes To Avoid

Pay-per-click (PPC) advertising, for the unacquainted, is a valuable form of digital marketing where businesses and organizations pay a fee whenever one of their ads gets clicked. […]

5 Unique Ways to Drive Targeted Traffic in 2017

5 Unique Ways to Drive Targeted Traffic in 2017

10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in… But in 2017 things are different. […]