10 Creative Ways to Market on Pinterest

Marketing used to be simple. You placed an advertisement in a magazine, the yellow pages or the local newspaper and people picked up the phone and called you or dropped into your place of business. Now you have dozens of marketing channels you can use and the media is not just print, television and telemarketing. [...]

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Is This the Future of Books?

I remember as a child discovering the joy of reading and consumed books about pirates and undersea adventures with coral atolls, turquoise transparent seas and hidden treasure that captured my imagination and took me to worlds far beyond my suburban existence. Borrowing numerous books from the school library saw me inducted into the library hall [...]

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Are Book Publishers Dying? E-Book Sales Increase by 300%

I am starting to notice the dedicated eBook reader Kindle displaying a more prominent presence in public and amongst friends and family. The price drop last year to a $139 (when they first came out they were $399) has made the case for the Kindle dedicated e-book reader compelling (I even bought one)  and Forrester [...]

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Has The Apple iPad Created a Tipping Point In The Publishing Industry?

Around the time Apple released the iPad to the market I wrote an article on April 14 titled ‘What 3 Industries Is The Apple iPad Threatening To Decimate“. One prediction was that the traditional publishing industry will be impacted in a major way. Let us fast forward three months. Shortly after the launch of the Apple [...]

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