3 Strategies for Social Media Marketing Success for Business to Business Marketers

There are many misconceptions regarding social media among B2B marketers. Among the most common is from people who feel that social, while interesting, is best suited for B2C brands. Fact is, there are many B2B companies using social media to great effect today- not only for relationship building, but to drive bottom-line sales. The simple [...]

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15 Common Mistakes in Social Media Marketing

As digital media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing. And while some of us have more experience than other in the social media game (I had very little when I began exploreB2B), as we accept the [...]

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11 Essential Elements of a Successful Corporate B2B Blog

If there is one company that understands the key elements on how to ‘Blog’ in a B2B market then you can’t go past the Hubspot blog. Hubspot was founded by Brian Halligan and Darmesh Shah  who met at the Massachusetts Institute of Technology (MIT) in 2004 and incorporated HubSpot in June 2006. It was backed [...]

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15 Essential Social Media Facts and Figures For B2B Marketing

Social media has been the plaything for Business to Consumer (B2C) Marketers and they have always seemed to have grabbed the headlines because their products are funkier and sexier than a B2B service or product. In fact B2B social media marketing has been put in the ‘boring’ category for too long. I have noticed latelythough [...]

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