3 Strategies for Social Media Marketing Success for Business to Business Marketers

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Categories: B2B, B2B Social Media Marketing, Social Media, Social Media Marketing

There are many misconceptions regarding social media among B2B marketers. Among the most common is from people who feel that social, while interesting, is best suited for B2C brands. Fact is, there are many B2B companies using social media to great effect today- not only for relationship building, but to drive bottom-line sales. The simple [...]

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5 B2B Facebook Pages Worth Copying

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Categories: B2B, Facebook, Facebook Page

Facebook pages for consumer brands are sexy, they have millions of followers and  they attract all the attention. The reality is that a lot of people do not want Lady Gaga to build them a website or provide professional services or paint their house, she is there for the show. Facebook for B2B brands are [...]

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11 Essential Elements of a Successful Corporate B2B Blog

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Categories: B2B, B2B Social Media Marketing, Blog, Blogging

If there is one company that understands the key elements on how to ‘Blog’ in a B2B market then you can’t go past the Hubspot blog. Hubspot was founded by Brian Halligan and Darmesh Shah  who met at the Massachusetts Institute of Technology (MIT) in 2004 and incorporated HubSpot in June 2006. It was backed [...]

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