How a Blogger can Build a Global Audience from Zero: Part One
Tweet If you are a entrepreneur or a blogger then there is a question you will need to ask yourself. “If you had to start from scratch, what are the steps that you would take to build a Global engaged audience?” 200 years ago when you built a business it was about starting local. Today [...]
5 Tools to Measure Your Social Media Success
Tweet We are surrounded by tools to measure almost everything we do in life. We have clocks to measure time, thermometers to record temperature and odometers to see how far we have traveled. As humans we are obsessed with measurement. The Olympics are the pinnacle of measurement and we even measure runners and swimmers times down [...]
Are You Making These 2 Cardinal Sins as a Blogger?
Tweet There are many very good writers and bloggers and they produce insightful articles and information that should be read. Their writing is clever and they are experts in their fields but many of these bloggers put obstacles in the way of digital discovery and on-line success. They could also be accused of stupidity. Now I don’t mean [...]
The Secret Behind Every Successful Blogger
Tweet I remember being woken up in the cold pre dawn before the sun rose by my father to help him launch the family ski boat to start the day of water skiing. Despite the tiredness and the teenage body and mind struggling with the early rise it wasn’t hard to rise from bed with [...]
How To Use Your Blog as a Viral Online Publishing Hub
Tweet Blogs started as logs of people’s lives on the web hence the term “web log” which evolved into the phrase “we blog” which was coined in the late 1990′s. The number of blogs is estimated at between 150 and 200 million depending whether you are reading Wikipedia or some other source. Blogs have now [...]
20 Simple Tips for Writing a Blog Post that Begs to be Read
Tweet On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire article. The reality though is that the headline is just the start!… [...]
Is This the World’s Best Company Blog?
Tweet Social media marketing for B2C companies are typically dominated by Facebook marketing and attempts at viral YouTube campaigns. Airlines are your typical B2C (business to consumer) company and often have to deal with consumers at their worst when they are emotional, stressed and on a deadline. Their customers are typically either on the way [...]
11 Essential Elements of a Successful Corporate B2B Blog
Tweet If there is one company that understands the key elements on how to ‘Blog’ in a B2B market then you can’t go past the Hubspot blog. Hubspot was founded by Brian Halligan and Darmesh Shah who met at the Massachusetts Institute of Technology (MIT) in 2004 and incorporated HubSpot in June 2006. It was [...]
10 Compelling Reasons Why Your Business Should Blog
Tweet Why is the business blog not given the marketing attention it deserves? In an age of shiny new toys such as social media marketing and Facebook it is often overlooked as being slightly dowdy and just a touch unattractive. Blogging requires commitment both in thought and time. CEO’s that blog are very rare as they [...]
Are You Making These 20 Mistakes on Your Blog?
Tweet Some bloggers wonder why they have no one reading their articles. I sometimes wonder how some blogs are ever found in an ocean of over 200 million blogs. Writing a blog is both a joy and frustration as you try and work out the ways to let readers on the world wide web discover [...]
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