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The 10 Commandments of Social Media Content Marketing

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Categories: Content, Content Marketing, Inbound Marketing, Pull Marketing, Social Media, Social Media Marketing

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Tweet In 1997 the first social network was created called sixdegrees.com and was the forerunner of the modern social networks that started to gain traction in 2002. The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds [...]

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How to Convert Website Traffic into Paying Customers

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Categories: Content Marketing, Inbound Marketing

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Tweet Do you have traffic to your website or blog but they are not turning into customers? Do you have plenty of leads and prospects but they are not buying? Traffic is one thing, turning that traffic into sales is another. So how do you convert those leads and traffic so they become loyal and  [...]

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How to Increase your Content Sharing by 700%

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Categories: Content, Content Marketing, Social Media, Social Media Marketing

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Tweet Creating a website and an on-line presence for your brand was an easy decision a decade ago. All you had to do was get a website company to design and develop your website add a  few lines of text for each page and then “set and forget”. The static website was the status quo and content [...]

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5 Motivations for Sharing Content

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Categories: Content, Content Marketing, Social Media

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Tweet Sharing on a social web drives millions of hits for viral videos, motivates people to email humorous articles  and makes content spread at the speed of a “click”. Humans have always shared.. …it is in our nature but the information age has accelerated that sharing. It is estimated that every 2 days we create [...]

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20 Ideas for Social Media Content That Engages

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Categories: Blogging, Content, Content Marketing, Social Media

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Tweet The cry of “Content is King”  has been a rallying call for bloggers and on-line publishers for years. Creating and marketing your content is now as easy as typing text and uploading images and videos and then hitting the publishing button. This has been facilitated by the advent of social networks and blogging software that facilitate [...]

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Why Solving Problems Beats Marketing

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Categories: Content Marketing, Inbound Marketing

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Tweet I am looking out the window of my office seeing buildings with many dark windows, behind those tinted panes of glass are people working and living and they all have problems and challenges…every one. They don’t care about you or your company all they care about is finding a solution to their  daily life [...]

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Top 5 Social Media Articles Of The Week on Social Media

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Categories: Content Marketing, Social Media

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Tweet As I have scanned and read the 100 plus blogs in my Google Reader subscriptions over the past week these are five articles that have stood out. 1. 10 Steps To Optimize Your Content Marketing Strategy This article is fromLee Oddens Blog titled “Top Rank Blog” which always has great posts and is worth [...]

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20 Things You Should Share On Social Media

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Categories: Content Marketing, Social Media Marketing

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Tweet I recently participated on a marketing panel where the discussion topic was titled “Digital and Online. What’s Next” and a lot of the discussion and questions were about social media and social media marketing. There is a distinct trend within digital marketing called “content marketing” that has emerged as marketing continues to evolve  that [...]

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30 Tips On How To Make Your Company's Blog Rock

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Categories: Blog, Blogging, Content Marketing, Inbound Marketing

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Tweet Writing an article for your company blog is not for everyone. Just trying to come up with ideas for the blog can be a challenge. At the end of the day there is one important element that is absolutely essential and its name is “Passion” with a capital P…. I couldn’t write about cooking, [...]

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Why Great Content Is Vital

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Categories: Content, Content Marketing

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Tweet I recently read an article about how some websites are churning out content using low cost content production resources such as articles from content farms and videos from automated video production companies. So why do these companies pump out this low value content? Long tail search engine rankings To monetise via either via affiliate [...]

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