5 Questions to Ask When Writing Content
The web was dominated for a decade by two key elements. Search engines and content. If you wanted information you asked Google. It was simple. This led to the rise of a new industry called “search engine optimization” or if you love acronyms “SEO”. Experts good, bad and scammy emerged from the web mist to [...]
How to Create and Write Evergreen Content to Boost your Business
The demand for fresh and high-quality articles on websites is at an all-time high. Since Google’s Panda and Penguin algorithm updates in 2011 and 2012, content that uses spam SEO practices has been penalized and quality is ever more crucial. Although keeping a news site or a blog up to date with fresh daily content [...]
Unlocking the Secrets to Finding Great Writers to Produce Your Content
In an age where content is the new gold standard of web-related and social media marketing; it’s time to start producing great content or find someone who can. Content marketing is part art and part science. It needs to touch hearts and minds. Anyone can write, the real feat comes not from putting words on [...]
Why You Should Steal Content
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog. The question is often posed… “What shall I write that hasn’t been said before or written about?“ It stops [...]
Does Thought Leadership Need Social Media?
The natural reaction of most business people and certainly anyone in marketing, communications or social media these days is to label those companies and individuals not using social media as dinosaurs. But are they? Thought leadership is content on steroids. It stands out from the crowd because it is different; it offers something new and [...]
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New Book “Blogging the Smart Way”
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