How to Create, Market and Manage Your Digital Brand
Life has become complicated. In the past we only had one brand to create and maintain. The “physical brand” that is constrained by time and space. Its maintenance is constant and it is something we all do and some are better at it than others. You rise from your sleep and perform activities that could [...]
What are 5 Digital Assets Worth Investing In?
There is something special about buying your new first home. You are handed the keys and you walk in the front door and it is yours. It is almost visceral. The smell of the paint, the feel of the carpet under your feet and the vision of how you are going to furnish and style [...]
How to Win in a Digital Economy
I suppose I would describe myself as a product of the digital age. One of my first jobs was working for the first Australian personal computer company in 1985 that sold the first IBM personal computer. In the late 1980’s I remember installing and using my brand new mobile and chatting to my grandfather (who was [...]
4 Key Steps To Growing Your Online Social Media Assets
Have you ever Googled your name or your companies brand and viewed what shows up on the first page of the search results? Do you like what you see? A friend of mine said that when she enters her name what she is finding is that what ranks highest in the Google search results is [...]
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