How to Create, Market and Manage Your Digital Brand
Life has become complicated. In the past we only had one brand to create and maintain. The “physical brand” that is constrained by time and space. Its maintenance is constant and it is something we all do and some are better at it than others. You rise from your sleep and perform activities that could [...]
Winning with the Fantastic Four of Digital Marketing
Winning in sport or business is imagined by almost everyone. What child hasn’t dreamed of being a star athlete or a millionaire. Imagination is a powerful force that can motivate us to succeed in life. Imagination is also one of the keys to enjoying a book as our mind takes us on journeys that suspend [...]
How to Win in a Digital Economy
I suppose I would describe myself as a product of the digital age. One of my first jobs was working for the first Australian personal computer company in 1985 that sold the first IBM personal computer. In the late 1980’s I remember installing and using my brand new mobile and chatting to my grandfather (who was [...]
How To Advertise On Google – Infographic
Advertising your business on Google is a fast way to grow traffic to your website, blog, online store and ecommerce venture. Google Adwords campaigns can be used to drive people to landing pages where you can capture emails and customer data that can be used for email marketing. Ranking in the number one position in [...]
Is the Best Digital Marketing Earned, Owned or Bought?
Marketers, CMO’s and business owners have so many digital marketing options to promote their brand and make ideas spread that it can make their head spin. Do you advertise on Facebook, start a blog, jump onto Twitter, produce a viral video or optimise your website for search engines? Social media marketing is sometimes seen as [...]
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