Is Social Media Creating A Digital Tipping Point?

Tweet The world in which we live would hardly be recognised by someone who lived and died half a century ago and who may have caught a glimpse of the television generation. The children born in the 90′s have only known a world where the Internet was a natural part of  their day to day [...]

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The Most Successful Social Media Marketing Campaign Ever?

Tweet Cutting through the clutter of traditional media or digital media to make an impact and achieve millions of viewers is the goal of any marketer. Conan O’Brien achieved that 2 days ago with the launch of his new late night talk show on cable TV, achieving 4.2 million viewers, which is a record on [...]

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40 Reasons Why The CEO Still Uses The Yellow Pages And Not Social Media

Tweet I was going to write something completely different than what turned up below but somehow this article emerged. Over the last 12 months I have come up against a lot of reasons and excuses to  not use “Social Media”, “New Media”, Digital Marketing” or embrace the “New Rules of Marketing“. It certainly doesn’t mean [...]

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