How to Win in a Digital Economy
I suppose I would describe myself as a product of the digital age. One of my first jobs was working for the first Australian personal computer company in 1985 that sold the first IBM personal computer. In the late 1980’s I remember installing and using my brand new mobile and chatting to my grandfather (who was [...]
5 Reasons Why Facebook Drives Consumer Buying – Infographic
Facebook provides a wide ranging and encompassing online social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker. Its impact is also starting to be seen as influencing consumer decisions as people notice online comments by friends on Facebook and make purchases based [...]
3 Steps To Creating Your Own Online Store On Facebook
There is something happening on Facebook that you might not have noticed. What you might have overlooked is the fact that a new term “F-Commerce” which is the social business of having your own online store on Facebook is now emerging and becoming a reality and is being embraced by brands both big and small. [...]
17 Revelations On How An Online Retailer Went From Zero to $1.2 Billion
I have recently been researching about how an online retailer has gone from zero to $1.2 billion in less than 10 years just selling shoes and I have been especially interested in their implementation and use of social media including Twitter and online video. The 35-year-old serial entrepreneur , Tony Hsieh (he made his first [...]
How Zappos Plans To Use 50,000 Online Videos
The use of online video is continuing to grow and develop as higher broadband speeds become more widespread worldwide and the appetite by the younger generation for viewing rather than reading. The old chestnut phrase , “A picture is worth a thousand words” begs the question, “How many words is a video worth?”So how do [...]
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