How to Win in a Digital Economy

I suppose I would describe myself as a product of the digital age. One of my first jobs was working for the first Australian personal computer company in 1985 that sold the first IBM personal computer. In the late 1980’s I remember installing and using my brand new mobile and chatting to my grandfather (who was [...]

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How to Make Money with Content Marketing

There’s been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign. If you want to generate revenue, it’s important to understand how information spreads on the internet. StumbleUpon and BuzzFeed recently teamed up to figure this out. They found their [...]

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Combine Email and Social for True Engagement

In today’s highly-connected world, effective marketing is no longer about broadcasting content and promotions. Talking at your customers just doesn’t fly — that’s the old way.  Social media has changed (for the better) the way businesses connect and communicate with their customers and prospects.  Consumers want more than just content; they want to get to [...]

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Is Facebook Destroying Email?

In the corner of my office sits a dull dedicated technology device called a “Fax Machine”, its real name is in fact “Facsimile”. It’s presence is tolerated in case we need to communicate when Facebook fails, the SMS feature on my phone implodes or the email goes down. It occasionally does make whirring noises and [...]

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