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Email Marketing

Growing a list of interested online prospects and then distributing helpful, personalised and targeted content to them in a way that builds trust and generates sales.

Why Email Is Essential to Your New Omnichannel Marketing Strategy

Why Email Is Essential to Your New Omnichannel Marketing Strategy

Email is one of the most effective digital communication channels, and delivers the highest ROI of any marketing tactic (email marketing generates $38 for every $1 […]

How To Ensure Your Cold Email Outreach Doesn't Violate Anti-Spam Laws

How To Ensure Your Cold Email Outreach Doesn’t Violate Anti-Spam Laws

Imagine that you are sitting in a coffee shop, and all of a sudden, a waiter brings you a cupcake and leaves it on your […]

How To Win At Your Holiday Email Marketing Strategy This Festive Season

How To Win At Your Holiday Email Marketing Strategy This Festive Season

‘Tis the season to be jolly! That’s right, the holidays are right here (well, almost)! Marketers are all set to roll out competitive sales tactics […]

7 Common Reasons Why Your Email Marketing Strategy Isn’t Working

7 Common Reasons Why Your Email Marketing Strategy Isn’t Working

There’s no denying it. With most email users using automated spam filters and emails getting sent directly into Gmail’s Promotions folder, the deliverability and readability […]

7 Expert Tips To Get Your First 100 Email Subscribers

7 Expert Tips To Get Your First 100 Email Subscribers

If you happen to run a blog on your website, your number one way of attracting new customers is through unique, one-of-a-kind content. A surefire […]

10 Top Digital Marketing Automation Tools That Could Transform Your Business

It was 2008. Trying to find a way to shorten a link for Twitter to get the tweet under 140 characters was a challenge. You […]

How To Use Email Automation To Significantly Increase eCommerce Sales

How To Use Email Automation To Significantly Increase eCommerce Sales

Email marketing is a growing trend used by many businesses in the eCommerce world. In 2013, it accounted for more than 7 percent of all […]

10 Irresistible Lead Magnet Ideas To Grow Your Email List

10 Irresistible Lead Magnet Ideas To Grow Your Email List

Email is still one of the most powerful and valuable assets of any online business. Any blog or business that is trying to market or move products online needs to […]

4 Tips to Successfully Turn Your Email List Into Cold Hard Cash

4 Tips to Successfully Turn Your Email List Into Cold Hard Cash

It’s not a new phenomenon to use email marketing to increase web traffic, customers, and revenue. But even if you have a decent-sized email list, […]

A Practical Guide On How to Get Out of Gmail’s Promotions Tab

A Practical Guide On How to Get Out of Gmail’s Promotions Tab

Since Google rolled out its tabbed interface, many marketers started seeing a significant decrease in their email open rate. The introduction of an automatic filtering […]