How to Create a Perfect Facebook Promoted Post that Doesn’t Break the Rules
If you’re a social media marketer or advertiser, the odds are that you have run into trouble with getting your company’s ad approved on Facebook’s self serve advertising service. This is due to Facebook’s 20% rule, which means that any promoted page posts through their services will need to include no more than 20% text. [...]
How to Improve Your Marketing Accuracy with Facebook Hyper Targeting
One of the golden rules of marketing is “know your target market”. So when crafting brand messages the more relevant the communication the higher the chance of engagement and hence increased sales. Facebook has an advantage over almost any other social network because on sign up you hand over a full suite of demographic information that is [...]
A Powerful Two Step System to Increase the Value of Your Facebook Community
As a relatively new and rapidly evolving digital channel, social media is subject to considerable debate among marketers when it comes to return on investment Although the metrics in which we measure success across each network may differ, collectively they define ROI and drive strategy. Social media is increasingly becoming more effective in connecting businesses [...]
Is Facebook Advertising Like Burning Money?
Advertising has evolved rapidly over the last century. Before the advent of radio and television all you had was the printed advertisement. Ads appeared in newspapers and magazines. Direct mail emerged and many companies leveraged their brand with brochures and leaflets dropped straight into the letterboxes of houses across cities and suburbs. The madmen of [...]
How Effective Are Facebook Ads?
Facebook ads are offering an alternative to other digital advertising and in 2010 the number of display ads served up by Facebook passed the 1 trillion milestone for the first time in history passing Yahoo with 529 billion ads according to recent report by Comscore. The question is though are they as effective as the [...]
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