Facebook Advertising


How to Target Facebook Ads Using Your Business Location

Recently, this ad appeared in my Facebook feed. Jack’s Meat Market and Deli is about five minutes from my little in-town office. I have been […]


The Scary Truth About How Retargeting Ads Influence Your Behavior

As a consumer, I HATE retargeting ads because they work so well. As a marketer, I LOVE retargeting ads because they work so well. Tale […]


5 Facebook Ad Myths That Are Killing Your Profits

“Boost this post to get better results!“ Facebook hounds you with this supposedly important message. You scoff. Why would anyone pay to boost their posts? […]

The 4 Crucial Steps Needed To Actually Drive Sales From Facebook

The 4 Crucial Steps Needed To Actually Drive Sales From Facebook

Have you marketed on Facebook but haven’t seen any significant improvement in your sales? Sometimes it may seem easier to focus your energy elsewhere in your […]

7 Simple A/B Tests for More Effective Facebook Ad Design

Facebook advertising can be a tricky venture. Not only do you have to precisely determine and target your audience, but you also have to guess […]

How to Make An Audience Notice, Remember and Love Your Brand on Facebook

In a world where smartphones and photo filters have greatly improved our ability to take and edit photos, it’s become important to have credible, high […]

5 Alternatives To Advertising On Facebook That Won’t Break Your Budget

When it comes to advertising on Facebook, small business owners may find themselves at a bit of an impasse. Given the 123% increase in Facebook […]

How to Use Facebook to Promote Your Quizzes

Imagine yourself as an artist, social media as your canvas, and your quizzes your paintbrush. Your job is to create an impactful work of art […]

23 Extraordinary Facebook Advertising Facts

Regardless of how hard you try, your ex-boyfriend or girlfriend can be nearly impossible to forget about. You have forged memories with this person (both […]

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New Facebook Tool: How To Use It To Convert Comments Into Sales

In 1995, authors, experts and influencers sold $10 million worth of eBooks through Amazon. 18 years later that number has grown to $1.6 billion. Despite the […]