How to Improve Your Marketing Accuracy with Facebook Hyper Targeting
One of the golden rules of marketing is “know your target market”. So when crafting brand messages the more relevant the communication the higher the chance of engagement and hence increased sales. Facebook has an advantage over almost any other social network because on sign up you hand over a full suite of demographic information that is [...]
A Powerful Two Step System to Increase the Value of Your Facebook Community
As a relatively new and rapidly evolving digital channel, social media is subject to considerable debate among marketers when it comes to return on investment Although the metrics in which we measure success across each network may differ, collectively they define ROI and drive strategy. Social media is increasingly becoming more effective in connecting businesses [...]
5 Successful Facebook Marketing Campaigns – Case Studies
Facebook and social media marketing success is often displayed when big brands and stars with millions of fans and deep pockets run a campaign that also attracts mainstream mass media attention. This can be seen with the wildly successful Old Spice campaign that saw millions of YouTube views, Twitter tweets and Facebook likes. The reality [...]
4 Reasons Why your Facebook Page Sucks
It has been one year since you launched your Facebook page and you still have a very low number of likes but most importantly none of your fans are talking about your brand. Before I move on, you need to understand that it takes time for your social media investment to realize any return; this [...]
The 4 Myths of Facebook Marketing
There are many myths circulating online, such as the little green men are about to invade the planet and that the end of the world is happening in 5 days according to the Mayan calendar. There are also many social media myths and that includes those about Facebook marketing. Facebook with over one billion users [...]
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