Inbound Marketing

How to Leverage the True Potential of Landing Pages

Conversion copywriters are people who write awesome landing pages with specific goals; either to convert readers into loyal followers or convert potential customers into paying […]

Acronym Cta As Call To Action

5 Tips to Create an Irresistible Call to Action

When people land on your website, you want them to do something. Sign up for your mailing list, share your content or purchase a product […]

5 Reasons Your Inbound Marketing Campaign is a Flop

Your inbound marketing campaign is a flop. You’re doing what all the experts have told you to do; create regular, engaging content designed for your […]

50 Attributes of a Great Copywriter

Suppose you’re in the market to hire a great copywriter. Suppose you’re in the market to become a great copywriter.  What are the attributes of […]

The Key Planets of the Social Media Universe – Infographic

There is a myth circulating that if you have a Facebook page for your business then that is all you to need to succeed at […]

How to Budget for Marketing

Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the […]

Is Content Marketing the Hot New Trend? – Infographic

It was in 2008 that I realised the power of creating and marketing unique content to pull people to your website and blog. That was […]

Top 10 Marketing Trends of 2012

Like most businesses, you will probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready […]

The 10 Commandments of Social Media Content Marketing

In 1997 the first social network was created called and was the forerunner of the modern social networks that started to gain traction in […]

How to Convert Website Traffic into Paying Customers

Do you have traffic to your website or blog but they are not turning into customers? Do you have plenty of leads and prospects but […]