The Key Planets of the Social Media Universe – Infographic
There is a myth circulating that if you have a Facebook page for your business then that is all you to need to succeed at social media. If that is your paradigm then you need to rethink your social media strategy. The reality is that this is only one piece of the puzzle and you [...]
How to Budget for Marketing
Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not [...]
Is Content Marketing the Hot New Trend? – Infographic
It was in 2008 that I realised the power of creating and marketing unique content to pull people to your website and blog. That was one of the primary reasons I started jeffbullas.com. I discovered this when I stumbled upon Hubspot, a company that was one of the early innovators of content marketing. Their marketing [...]
Top 10 Marketing Trends of 2012
Like most businesses, you will probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready to respond to the latest market trends? While it’s important to stay focused, it’s equally as important to be prepared for the opportunities and challenges that will come from the [...]
The 10 Commandments of Social Media Content Marketing
In 1997 the first social network was created called sixdegrees.com and was the forerunner of the modern social networks that started to gain traction in 2002. The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds like [...]
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New Book “Blogging the Smart Way”
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