How to Budget for Marketing
Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not [...]
How A Strategic Marketer Uses the Buffer Social Media Sharing Tool
We all love to Tweet, Like & Share. It’s the modern meaning of SOCIALism, and today we can connect with just about anybody. Hell, I could send President Obama a Tweet right now and feel special. Sure, he wouldn’t read it, and I’m under no illusion that an employee takes ‘care’ of things. That doesn’t [...]
Who is Using Twitter?
Twitter is the mysterious online cousin to the mobile text message and has always been branded with strange names. Twitter users have often been associated with terms such as Twits, Tweeps and Twerps and have hidden their tweeting idiosyncrasies from friends and family. Like an alcoholic hides their bottles. The 140 character limit has been cast [...]
10 Creative Ways to Market on Pinterest
Marketing used to be simple. You placed an advertisement in a magazine, the yellow pages or the local newspaper and people picked up the phone and called you or dropped into your place of business. Now you have dozens of marketing channels you can use and the media is not just print, television and telemarketing. [...]
6 Powerful Reasons Why you Should include Images in your Marketing – Infographic
I have become a habitual Instagrammer. When I am out cycling, walking or just sitting admiring the view or the passing parade, I am looking for photo oportunities that I can snap and then share on my Instagram “app”. All I need to be carrying is my iPhone or iPad and with my Instagram app [...]
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New Book “Blogging the Smart Way”
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