"Social Media and Why Non Profit Organisations Should Be Using It"

Tweet The use of Social Media and its role in helping Charities and Not For Profit Organisations engage with their community is becoming very evident. I was talking to Fi Bendall the other day who has worked in this area extensively, including Amnesty International Australia and Earth Hour Global and below is a snap shot of her findings. “The impact of [...]

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"So What Exactly is Social Media and… Social Media Advertising, Marketing and Optimisation?"

Tweet What is Social Media? Well here is a definition…Social Media is about community networks on the Internet that allows for hyper-connectivity between individuals and content. The social software enables anyone without knowledge of coding, to post, comment on, share or mash up content, and to form communities around shared interests. The most well-known communities are [...]

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Padding Out your Marketing Message with some Light Relief

Tweet This is an actual letter from an Austin woman sent to American company Proctor and Gamble regarding their feminine products. She really gets rolling after the first paragraph. It’s PC Magazine’s 2007 editors’ choice for best webmail-award-winning letter. Dear Mr. Thatcher,     I have been a loyal user of your ‘Always’ maxi pads for over 20 yearsand [...]

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