Twitter, Obsession and Jennifer Aniston

I heard today that the reason Jennifer Aniston dumped her boyfriend John Mayer was due to his obsession with Twitter as reported in the Daily Telegraph as well as mentioned in Mashable. I also have observed  people’s use of  Facebook as also verging on obsessive.  So why are social media sites like Twitter and Facebook  so popular?  It is [...]

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Marketing Leverage using a Twitter Lever

I was talking to a friend the other day and she asked me “what is twitter about?” Well my answer went like this. “Well it’s a micro blog that has a limit of a 140 characters that enables you to announce to all your followers in a broadcast what you are doing like, launching a new product that’s exciting [...]

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