How Real Time Social Media Marketing Is Changing PR and Advertising

I was discussing the changing landscape of the public relations market over coffee the other day with a couple of PR professionals and we got to chatting about how social media is changing their industry. One key point that they made is that with traditional print media the advertising and the message has to be [...]

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Survey Reveals Who Is Running the Social Media Show

I thought I knew who was in charge of Social Media in corporations until I came across this survey conducted by ipressroom.com with support by the PRSA which interviewed 278 public relations, marketing and human resources professionals to identify trends regarding their approach to social media. The breakdown of the companies surveyed by revenue was as follows 14% of the companies had revenue in excess [...]

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Why PR Should Take Social Media Seriously

There are two parameters that help define PR, reach and influence and getting your corporate message out efficiently without filters is also vital in the age of digital media, where cynicism of the old methods is pervasive. So why does Social Media need to be taken seriously? It’s more believeable and trustworthy than the filtered mainstream media [...]

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The 10 New Rules of PR

A survey of 1,900 business technology marketers by MarketingSherpa rated the optimized press release the most effective emerging market channel. Tad Clarke, Editorial Director of MarketingSherpa, has called the service SEO-PR has pioneered “the tactic known as SEO PR.” Optimizing press releases for news search engines. As I am in the middle of revamping my [...]

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