Why Search, Social Media and Content are Vital for Your Company’s Success
Tweet Search engines like Google are like racing car mechanics, constantly under the hood tweaking their complex code engines to maintain their relevancy on a web that has moved from stiff, static and slow to dynamic, social and real time. It is said that Google makes up to 500 changes every year to its search [...]
The Top 4 Digital Marketing Tactics You Ignore At Your Peril
Tweet In the past marketing was easy. You advertised in the yellow pages, you sent letters and catalogs using direct mail, cold called and you placed ads in trade magazines and local newspapers. If you were a larger company you used television, radio and national newspapers. It was known, comfortable and expensive. The arrival of [...]
10 Facts Reveal The Importance of Ranking High In Google
Tweet There is a a saying in the offline world of real estate that there are three things that are critical when considering buying property and they are position, position, position!! In the online digital universe there are also three things that are vital to your web presence or online store and that is ranking, [...]
The Number One Secret Strategy To Make Your Company's Website Rock
Tweet A lot of companies still don’t have a website and have not realised that the cost of not having a website can be measured in reduced inquiries, leads and hence lost sales. The other side to this is that there are companies that do have a website but don’t know how to make it [...]
5 Key Factors To Rank High On Google
Tweet A Google search has become the most important way to find information whether that be for work, play and even finding shopping bargains online. This was highlighted in a rather quirky and fun way recently when I caught up with some friends and in the course of the conversations that were happening across and [...]
10 Key Strategies To Make Your Website an Inbound Online Marketing Machine
Tweet In over 20 years in sales and marketing I have made many cold calls. Over the last 12 months I have not made one cold phone call or bought any expensive mass media marketing, yet sales have increased and business is much more fun. Isn’t there a better use of your time and money? Think [...]
Do Marketers Prefer Social Media or Email Marketing?
Tweet Research and surveys are continuing to show the growing importance of Social Media for marketers in 2010, with nearly six in 10 planning to include social-media spending in their next-year’s marketing budget, according to the “2010 Media Planning Intelligence Study” from the Center for Media Research. The Top 3 were Email 57% Social Media 56% [...]
Social Media And The 3 New Pillars of Marketing
Tweet I have been involved in sales and marketing to create new business for clients and my own companies over the years and I have used many different methods including cold calling, database marketing, fax broadcasting, direct mail, mass media, letterboxing plus many other types of what has become known as traditional marketing. Over the last few years I [...]
8 Tips For Optimizing Social Media Video To Help Your Brand "Get Found Online"
Tweet I came across a video blog post by Hubspot this week and it reminded me of how increasingly important online video is becoming to “getting found online”. The post was a YouTube Video from 12 months ago by Hubspot that had been recorded during an internal ofline ”Twitter Training” class for staff and it was quite [...]
Survey Reveals Who Is Running the Social Media Show
Tweet I thought I knew who was in charge of Social Media in corporations until I came across this survey conducted by ipressroom.com with support by the PRSA which interviewed 278 public relations, marketing and human resources professionals to identify trends regarding their approach to social media. The breakdown of the companies surveyed by revenue was as follows 14% of the companies had revenue in [...]
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