How Search and Online Reputation Management Impacts your Brand
Appearing on the first page of a Google search can be the difference between the success or the failure of your business. The smart business owners and the savvy operators of eCommerce stores know that the free traffic delivered by search engines is worth gold to a business. Research shows that ranking first on Google [...]
How to Win in a Digital Economy
I suppose I would describe myself as a product of the digital age. One of my first jobs was working for the first Australian personal computer company in 1985 that sold the first IBM personal computer. In the late 1980’s I remember installing and using my brand new mobile and chatting to my grandfather (who was [...]
Google Launches Social +1 Button and Competes with Facebook
Google has been dominated by geeks since its inception and social has never been part of the heritage. The mathematical algorithms that drive Google search have been created by the men in white lab coats with minds as sharp as razors and with more PhD’s than you can jump over. Google has struggled with social media [...]
Google Becomes More Social And It’s Hurting Your Business
Conversations in bars and dinner parties about who is right or wrong are often solved by the smart phone being drawn from the pocket or handbag with a subsequent mobile search on “Lord Google” with the question being answered from Wikipedia or another website with authority. Problem solved… using a blunt mobile instrument without a [...]
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New Book “Blogging the Smart Way”
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