11 Reasons Why Social Business is Like Dating

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Categories: Content Marketing, Social Business, Social Media, Social Media Marketing

My brother Jonathan (with whom I founded exploreB2B) often describes our platform as a “dating site for businesses.” This is one reason why, in a recent interview conducted by my colleague Erin for her ‘Unraveling Social Business’ series, her interview with Michael Brenner came as such a pleasant surprise. In talking about an effective social [...]

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The State of Social Media in 2012 – Brian Solis Video Interview

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Categories: Social Business, Social Media, Social Media Advertising

We’ve spent the last months, if not years, talking about influence. As social media use increased, so did the need for tools that could measure how effective our online activities actually were, especially in the case of brands who included social in a more structured marketing strategy. In this interview by Maria Petrescu of  Intervistato.com [...]

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How 5 Top Fashion Facebook Pages Market on Facebook

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Categories: F-Commerce, Facebook, Social Business, Social Commerce, Social Media, Social Media Marketing

Shopping is a form of entertainment for some and something to be more avoided than herpes for others. Shopping brings some to tears, for the retail and fashion obsessed it is a joyous synergy and celebration of capitalism, consumerism and style. Waiting for new designs to be launched at the favourite fashion store are waited [...]

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How do You Use LinkedIn? [INFOGRAPHIC]

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Categories: Social Business, Social Media Top 10, YouTube

LinkedIn is the poor second cousin of the social networking fraternity with its glamorous siblings Facebook and Twitter hogging the limelight. Facebook wins the popularity contest with nearly 8 times more friends than LinkedIn and Twitter just keeps getting mentions in the newspaper’s society pages. If LinkedIn had a personality, you would maybe say that it was [...]

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20 Brainstorming Ideas For Creating A Social Business

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Categories: Social Business, Social Media, Social Media Marketing

Social media was all hype when I registered on Twitter in 2008 and Facebook was still just a platform for connecting friends and family. Now major brands are embracing it with a speed that makes the PC revolution in the 80′s look slow and ponderous. Social Media Command Center To provide some context to the [...]

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