The State of Social Media in 2012 – Brian Solis Video Interview

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Categories: Social Business, Social Media, Social Media Advertising

We’ve spent the last months, if not years, talking about influence. As social media use increased, so did the need for tools that could measure how effective our online activities actually were, especially in the case of brands who included social in a more structured marketing strategy. In this interview by Maria Petrescu of  Intervistato.com [...]

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An Insight into Facebook Marketing – Infographic

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Categories: Facebook, Facebook Marketing, Social Media, Social Media Advertising, Social Media Marketing

So what is happening with Facebook Marketing? Facebook has become the default social network to focus your promotion efforts on when it comes to marketing on social media. In fact Facebook is now the single largest publisher of all US display ad impressions. It delivers 28 percent of all display ad impression which is more [...]

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Pepsi Forgets Super Bowl Advertising And Goes Super Social Media Marketing

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Categories: Social Media Advertising, Social Media Marketing

“The recession has accelerated systemic changes in the media landscape: Audiences are fragmenting, taking more control, and seeking inexpensive or free alternatives. Combined, print and television will lose almost $17 billion in US ad spending in 2008 and 2009. Newspapers  down (-29%) and Broadcast TV  also down (-23%)” says Forrester Research. While it may seem [...]

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"5 Great Resources for Using Twitter for Business and Your Brand"

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Categories: Blogging, Marketing, Social Media, Social Media Advertising, Social Media Marketing, twitter

Twitter has gone mainstream in the last few months and with it the multiple ways and means of using it to promote your product, brand and service has escalated. The tools available are burgeoning and maturing (thats for the next blog). Its being linked into facebook, blogs and websites. Its being used to help customer service, in fact Zappos [...]

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"So What Exactly is Social Media and… Social Media Advertising, Marketing and Optimisation?"

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Categories: Blogging, Facebook, Marketing, Search Engine Optimisation, Social Media, Social Media Advertising, Social Media Marketing, Social Media Optimisation, Uncategorized

What is Social Media? Well here is a definition…Social Media is about community networks on the Internet that allows for hyper-connectivity between individuals and content. The social software enables anyone without knowledge of coding, to post, comment on, share or mash up content, and to form communities around shared interests. The most well-known communities are Linked [...]

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