9 Reasons Why General Motors Social Media Marketing Competition Was A Success

I recently met Christopher Barger (Director of Global Social Media for General Motors) via a comment on my blog post about social media marketing. The article was titled “Who Is Winning At Social Media Marketing: Ford or General Motors?“, where I made some statements and observations that he didn’t agree with, (you can read the [...]

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General Motors Gets Into Gear With A Social Media Competition

I wrote a post a couple of days ago about Ford vs General Motors and which company was currently winning at social media marketing. Christopher Barger, Director of Social Media at GM responded to my blog post on a weekend, within a few hours (you have to be impressed by that) … and on a [...]

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Who Is Winning At Social Media Marketing: Ford or General Motors ?

“Ford Motor Company beats General Motors Company in monthly sales in February for the first time since 1998″ says Business Week. Since writing an article about Ford and its social media marketing competition with the Ford Fiesta, I thought it  be worth taking a look at social media marketing by the other large auto makers. [...]

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4 Key Mistakes Of A Social Media Competition

My last post was about ” The 7 Secrets to Ford’s Social Media Marketing Success” which was primarily about the success of the Ford Fiesta Project’s social media competition. What impressed me about the Ford Fiseta Project social Media Marketing campaign was the targeting and involvement of the 100  “Socially Vibrant” participants. This enabled the  competition [...]

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