Why Business Should Take an Interest in Pinterest
Pinterest has opened up mood-boarding to the digital masses. A tool that was once exclusive to creatives behind the scenes has gone mass-market on a platform that still doesn’t have an API. And the masses are thrilled! The traffic-load is huge and brands are salivating about how to get involved. While there isn’t an ad [...]
The Explosive Power of the Retweet Revealed by Twitter
Twitter is often seen as one of Cinderella’s ugly sisters when it is compared to the multimedia beauty and the wealth of numbers that the 800 million plus engaged users that the Facebook social network offers. Facebook is the girlfriend you would be happy to take home to dinner with your parents but Twitter is [...]
7 Reasons Why Google+ Drives Hyperactive Engagement
Diffusion of innovations is a theory that seeks to explain how, why and at what rate new ideas and technology spread through cultures. This theory was first studied by a French sociologist Gabriel Tarde in 1890. In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced [...]
Top 100 People on Google+
The growth of Google+ has had statisticians, programmers and apps developers in a spin over the last couple weeks as everyone scrambles to measure and monitor the Google+ second generation social network. The irony is that Twitter and Facebook are driving a lot of the buzz and growth as the conversations circle the globe. The [...]
What is the Value of Your Social Media Assets and is it Worth Measuring?
Companies and brands have refined processes and systems for ascribing value to their physical assets and bricks and mortar properties but when it comes to the measuring of their online properties value there is mostly a big yawn. We live in a knowledge economy where information is vital and critical to ongoing success as we [...]
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New Book “Blogging the Smart Way”
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