Social Networking

2 Emotions To Exploit (And 2 To Avoid) For Contagious Social Media Marketing

No matter if you’re trying to inspire empathy in your readers or just trying to make them laugh, harnessing emotions with your social media marketing is […]

7 Insights for Social Media Success from Industry Experts

The most inspiring people of our time have learnt their trade from others… They have listened, applied and adapted what others have already figured out […]

4 Things You Need to Stop If You Want To Be Productive on Social Media

You want to build your online profile, right? Because you KNOW that you need to be present on social media in order to do so. […]

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Why Did Your Last Social Media Marketing Campaign Fail?

Social media makes us lazy. We think it is a quick fix to our lacklustre marketing efforts – but it’s not. Throw a few tweets […]

Why Business Should Take an Interest in Pinterest

Pinterest has opened up mood-boarding to the digital masses. A tool that was once exclusive to creatives behind the scenes has gone mass-market on a […]

The Explosive Power of the Retweet Revealed by Twitter

Twitter is often seen as one of Cinderella’s ugly sisters when it is compared to the multimedia beauty and the wealth of numbers that the […]

7 Reasons Why Google+ Drives Hyperactive Engagement

Diffusion of innovations is a theory that seeks to explain how, why and at what rate new ideas and technology spread through cultures. This theory was […]

Top 100 People on Google+

The growth of Google+ has had statisticians, programmers and apps developers in a spin over the last couple weeks as everyone scrambles to measure and […]

What is the Value of Your Social Media Assets and is it Worth Measuring?

Companies and brands have refined processes and systems for ascribing value to their physical assets and bricks and mortar properties but when it comes to […]

Apple makes Huge Announcement about Twitter

I regularly take classes for college students and often I ask them the following question, “How many of you use Facebook?”… the response is inevitably […]