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	<title>Jeffbullas&#039;s Blog &#187; Trends</title>
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		<title>45 Social Media Trends and Predictions</title>
		<link>http://www.jeffbullas.com/2009/11/04/45-social-media-trends-and-predictions/</link>
		<comments>http://www.jeffbullas.com/2009/11/04/45-social-media-trends-and-predictions/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 09:56:22 +0000</pubDate>
		<dc:creator>jeffbullas</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
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		<category><![CDATA[eCommerce]]></category>
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		<description><![CDATA[As I was writing this article about Social Media trends I remembered a quote that I had come across a while back from Bill Gates of Microsoft&#8230;  &#8220;We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”    [...]]]></description>
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<p><img class="alignright size-full wp-image-1993" title="Social Media Trends 1" src="http://jeffbullas.files.wordpress.com/2009/11/social-media-trends-11.jpg" alt="Social Media Trends 1" width="240" height="192" />As I was writing this article about Social Media trends I remembered a quote that I had come across a while back from Bill Gates of Microsoft&#8230; </p>
<p><em>&#8220;We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”</em>   </p>
<p>So when you read the list keep the trends in mind and prepare for a very interesting web world by 2019.</p>
<p>Some rather influential  Social Media commentators such as Brian Solis&#8217;s rather insightful article on his Blog <a title="Brian Solis Blog PR 2.0 on The Future of Communication" href="http://www.briansolis.com/" target="_blank">PR 2.0</a> says that &#8221;social networks will become our <a title="Social Network Operating System" href="http://www.briansolis.com/2009/04/social-os-battle-between-facebook-and/" target="_blank">Individual</a> online <a title="Social Networks Battle for control of the individual social operating system" href="http://www.briansolis.com/2009/08/are-facebook-and-twitter-on-a-collision-course/" target="_blank">Operating System</a>&#8220; with Twitter and Facebook and Apple amonst others are vying to be your &#8220;One&#8221; operating system for social networks. The<a title="Trends Spotting Blog on Social Media and digital trends" href="http://www.trendsspotting.com/blog/" target="_blank"> Trend Spotting blog </a>provided the inspiration, along with David Armano&#8217;s prediction in a recent post that <a title="Social Media will begin to look less Social" href="Social media begins to look less social " target="_blank">&#8220;Social media will begin to look less social&#8221;</a> and kicks off the the first 4 on the list.</p>
<ol>
<li>Corporations will look to leverage their social media efforts</li>
<li>Social business becomes serious play such as <a href="http://foursquare.com/">Foursquare </a>are touted for the focus on making networked activity local and mobile and has a game like aspect.</li>
<li>Mobile becomes a social media lifeline with people accessing social media via mobile phone during breaks due companies banning social media access at work</li>
<li>Sharing information no longer means e-mail</li>
<li>The Social Media  movement will desire to have quality, not quantity, as people cocoon in the face of the economic crisis.</li>
<li>Obama-maniacs both for and against will spawn a new age of activism.  </li>
<li>Exclusivity trumps accessibility  in Social Media</li>
<li>Everyone becomes a marketer </li>
<li> Facebook&#8217;s SocialRank algorithms emerge to drive the open social web </li>
<li>Tools will develop to reduce noise and deal with RSS overload </li>
<li>Friend synchronisation tools will develop</li>
<li>Friend list sanitisers will keep your list clean</li>
<li>Social Media tools will help you organise people based on location and business </li>
<li>Organisations will continue to grapple with the social human web  </li>
<li>Social Media Indigestion will increase</li>
<li>Social Media will become more personalised </li>
<li>There will be consolidation and shuttering of Social media businesses</li>
<li>Social Media Identity will become aggregated and segmented </li>
<li>The social media gold rush won&#8217;t be as lucrative as everyone thought </li>
<li>B2B goes social media </li>
<li>There will be Social Media Multi-Channel Integration </li>
<li>The transparency debate will continue </li>
<li>Google will buy Twitter </li>
<li>Blogger outreach from PR will get better </li>
<li>Companies increasingly crafting content for Social Media SEO</li>
<li>Sputtering economy will entice companies into the social media space </li>
<li>Blogging isn&#8217;t dead </li>
<li>Social Media mobile marketing takes off </li>
<li>Social search will become increasingly important </li>
<li>Live as it happens content search will become increasingly important </li>
<li>Better metrics for social media measurement will continue to develop  </li>
<li>Twitter will continue to develop legitimacy </li>
<li>Online social media video will come into its own </li>
<li>Customer satisfaction driven by social media communities uprising will make companies see the light </li>
<li>Social media will create Ad Agency disintermediation </li>
<li>With the rise of social shopping the ease with which people are able to see feedback .. with confirmed identities will change the eCommerce online shopping game</li>
<li>Social Networks Will Flourish As A Result Of The Economic Crisis</li>
<li>Social networking will grow to provide social support to victims of the crisis</li>
<li>Ranking The Influencers (the engagers) as a measurable tool for new media</li>
<li>Twitter Will Get Recognized For Its Social Search Assets</li>
<li>Twitter will start to emerge as a relevant and updated information source</li>
<li>Twitter evolves as the ultimate human search</li>
<li>Influence will be defined by measurable variables</li>
<li>Google will “pagerank” and “map” peoples influence</li>
<li>People will really become the media.</li>
</ol>
<p>So what other Social Media trends will emerge over the next 12 months?</p>

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