4 Key Elements for a Viral Video

Has the formula for a viral video been discovered? Viral videos have made ordinary people famous and taken brands from obscurity to overnight success when people have shared them on social networks. It has been assumed for a long time that viral videos are an accident or a fortunate occurrence. A marketing professor, Brent Coker [...]

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50 Awesome YouTube Facts and Figures

YouTube is a modern phenomena. The social media  platform’s original concept is rumoured to have been inspired by the idea of being a video dating site with the unlikely title of “Tune In Hook Up”. In the end it launched as a simple video sharing site that has helped reinvent the web from a one [...]

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Vote Now: Do You Think YouTube Video Is Important In Social Media Marketing?

It was when I was reading a Comscore report on how many online videos that the US consumer was viewing each month that I came to a realization that “being found online” was not just about “textual content” anymore but that video was the new ”teeming hotspot”. The latest generation don’t so much as read but “watch videos”   I was raised  [...]

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The Top 5 Social Media Channels

Marketing is going through a lot of changes due to the rise of the Web and the latest technologies, including Social Media where you can easily and efficiently publish and promote your content and get your message out to your customers and potential clients. The old marketing paradigm consisted of cold calling, mass media (radio, [...]

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25.4 Billion Reasons Why Search Engines Want Your Social Media Video Content

I have recently started to take a closer look at the  increasing impact of   Social Media “Online Video and its importance to getting found online because of the facts and figures emerging that can’t  be  ignored… in fact its hard to get your head around them. Comscore announced in August 2009 that over 25.4 Billion video views ocurred in the USA alone (Yes…. [...]

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