How American Express is Integrating Social Media into its Marketing DNA
I remember my father gently chiding my grandfather as to his conservative approach to life. My grandfather was brought up when the world changed ever so slowly and never lived to see the mobile phone or the internet. He was a man who was very slow to adapt to change, which was common for his [...]
Your Social Media Success Toolkit: 10 Must-Have Resources
“A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop.” ~Robert Hughes Hughes is right on the money. Sometimes I feel like we rely too heavily on tools and technologies to do the work for us, when the real truth about [...]
6 Simple Mistakes to Avoid when Creating an Online Video
Video blogging isn’t for everyone. You need to have the right equipment, commitment and passion. The correct equipment means lights, cameras and then its action time and ensuring you get the basics right and avoiding making the basic mistakes. This is the last article in a three part series where we look at how to [...]
4 Key Elements for a Viral Video
Has the formula for a viral video been discovered? Viral videos have made ordinary people famous and taken brands from obscurity to overnight success when people have shared them on social networks. It has been assumed for a long time that viral videos are an accident or a fortunate occurrence. A marketing professor, Brent Coker [...]
How Your Brand Can Become a YouTube Celebrity
If you’re a business owner and have watched popular YouTube videos, you’ve undoubtedly wondered: how can I get my brand seen by millions of YouTubers? People go on YouTube to be entertained and your videos can accomplish just that with a tight or non-existent marketing budget. The key to your success, however, is forgetting about [...]
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