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How Social Media Helped Avatar Make $1.8 Billion

Social Media is now part of mainstream marketing with Avatar using Facebook,  Myspace and Twitter as part of its $200 Million marketing budget.

The latest numbers on Avatar on Monday the 25th of January 2010 show that it passed Titanic as the largest grossing movie of all time.

This Monday Fox confirmed that Avatar overtook Titanic to become the highest earner at the worldwide box office.

  • Total global receipts have reached $1.858 Billion
  • This is $16 million ahead of the $1.842 Billion earned by Titanic, but Avatar hasn’t finished yet.
  • Next up will be Titanic‘s $600 million domestic record, and $2 billion worldwide. More milestones beckon beyond that
  • Avatar has a shot at topping $750 million at the US box office and $2.5 billion worldwide. James Cameron has been vindicated again.

Avatar on Facebook had

Avatar on MySpace has 796,182 friends

Avatar on Twitter has 24,800 Followers

What I am really proud of though, is that on Twitter I have more followers than Avatar, all I have to do now is make a movie !!

Jeffbullas's Blog


  • Nice, short and sweet, thanks!

  • sashahalima

    This is so true! Before I even saw the film (opening weekend), I had seen the MySpace, Twitter and especially the Facebook pages.

    These things definitely helped!

    Not only that, but I think the biggest part of the Avatar social media campaign was the blogsphere. I can’t begin to tell you how many blogs I saw speculating, trying to post spoilers, posting any bits of info they could find — anything and everything on the film.

    It’s quite something. I actually found out about the film through the blogsphere back in the fall of last year.

    I also think a lot of credit has to go to the Avatar YouTube page because it’s loaded with behind the scenes information, fake videos by the character Dr. Augustine etc.

    Excellent post!

  • Very interesting post. When someone says “Avatar,” the movie is probably the only thing that comes to mind. I think is really great that you point out it’s relation with social media. Beyond Avatar’s great graphics and story, social media really helped the film get exposure. I am sure you have heard of Pepsi dropping out of the Superbowl ads and starting an aggressive social media campaign. Do you think Pepsi will have the same kind of success Avatar did with social media? I can definitely see this as a popular trend in marketing.

  • Nice blog post. But, it’s easy to wrap social media success around this marketing behemoth, but a bit disingenuous.

    Yes, for big budget producers and studios with established brands, significant marketing resources, digital content grasp, etc. it’s much easier to leverage social media.

    But, this is not the case for many/many small businesses who don’t have the marketing muscle/resources to mount and deploy this kind of a campaign!

    And, let’s not forget PR in this equation – I don’t know who Fox Searchlight’s PR agency was for the movie but it was no fluke seeing Jim Cameron on every media outlet in broadcast TV for the 60 days prior to the launch, not to mention being featured on the covers of several top tier publications and many second tier pubs.

    Yes, no doubt social media played a part in the success of Avatar. But, I would not attribute the movie’s success to Social Media Marketing.

  • Making a movie is much more expensive venture than tweeting on twitter. Quite amazing information here.

  • How much exactly was spent on each social platform has not been disclosed as yet. Can anyone throw light on the same? Would appreciate less of speculation!

    • jeffbullas

      That sounds like a good idea for a post 🙂