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How to Get 50% More Impressions on Your Facebook Page

The web was for many years a static one way medium with no features and functions that allowed you to comment or interact with the published content.How to get 50 percent More impressions to Your Facebook page

It was set and forget.

The social web and social business is about publishing content that is designed to create interaction and engagement. Initial small engagement leads to deeper interactions with the ultimate action being a “sale” There are many types of content we can publish on our web properties to drive this engagement.

  • When publishing to Blogs, content is typically more text based with photos added to enhance the look and feel of the article.
  • On Twitter, it is text which can include a link with no multimedia due to its 140 character limit and inherent platform design.
  • Facebook is a publishing multimedia platform that makes it easy for people to post a variety of media including text, photos and videos

One of the challenges for the modern marketer is to publish content that engages with their audience and drives the most sharing so their ideas and brand will spread on the web. On Facebook the marketer is looking to create engagement and drive more likes, comments and shares.

What are the Three Best Ways to Achieve more Engagement  on Facebook?

According to a study by Roost.com after evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries they found that if you wanted to drive more engagement then these are the top tactics.

  1. Photo posts – they received 50% more impressions than any other post type or media type
  2. Quotes – these provide 22 percent more interactions when compared to all post types
  3. Questions generate almost twice as many comments as any other post type

The report also showed that if you want to have your published content shared across fan’s networks then links were 87% more likely to be shared than any other type of post.

What are the Top Two Tactics for Driving Twitter Retweets?

As Twitter is much more text based and driven by the pithy soundbite, it was not unexpected to discover the following from the report:

  • Quotes drive 54% more ReTweets than any other type of Tweet
  • Status updates are the second highest driver of engagement

I certainly have noticed on Twitter that there are people with large Twitter follower numbers that seem to have been primarily created by posting quotes regularly on Twitter. How to apply quote updates that are relevant to a business setting may require some creativity! The essence of this study is to not forget the importance of photos in your marketing tactics on Facebook to drive deeper engagement with your customers and prospects.

How are you using photos in your marketing tactics on Facebook? More Reading

Imageby bethers

Jeffbullas's Blog


  • Anigam

    great article for all the facebook users…..thanks for sharing

  • Jeff, I’d be interested in seeing the results of a study now that the newsfeed has changed. 
    With all of the changes to the newsfeed, it seems that the standard engagement on photos, questions, videos, etc. has dramatically decreased. On pages that normally receive 20+ feedback per update now receive half or less. We still ask engaging questions, we still post photos, share links, etc… but the posts aren’t staying in the news feed as long; thereby reducing exposure. Those that are hiding the Ticker and/or ignoring it also reduce our engagement opportunities.With only one ad on the newsfeed page, I’ve also seen a little reduction in CTR’s. So far, in my humble experience, this new newsfeed is decreasing exposure and engagement. What are your thoughts? 

  • Anonymous

    Great article, Jeff.  I’ve seen the photos getting more impressions theory in action and I can personally testify to it.  The particular clients who I’ve noticed this with are clothing and pet stores so it applies in particular, but even so, Facebook is a very visual medium.

    Michael Carusi

  • Maria Peagler

    Jeff – Your post is a timely one, and I’ll be discussing how to get more engagement in an upcoming webinar on Oct. 4.  The key for every Facebook fan page admin to look at your Insights and see what posts get the most engagement for your page.  Not all fans are the same, and the answer will be unique for every brand.  It’s definitely going to be tougher for brands to get seen and heard with the new algorithms.

  • Jeff, As always loved this post, in fact already RTed. And now there is Pinterest being thrown into the mix of cross promotion against all types of social networks — would be interested in idea you have on how to increase visibility there.

  • Jeff, Excellent, thoughtful post as always. Wondering what you think of Pinterest and how to similarly increase visibility there?

  • I use photos with practically every Facebook post I write. People love visuals and short sound bites of information, not a long drawn out dissertation. Short and sweet and consistent works!

  • Dr. Kathy L. Louis-Sanders

    The information that you shared is very helpful and agrees with my own thoughts on the subject. It feels good to read and receive confirmation. I will share with clients and incorporate in my social media practices. Thanks for the guidance and I would like to keep in touch. Kathy Sanders of MARKiTYOU

  • This post is from 2011. I’m wondering how the research has changed to show if these tactics are still effective?