Is Google plus important for search engine optimization? We all know that being found by search engines is in essence free marketing.
And who doesn’t like something for free.
Search Engine Optimization (also known as SEO) is a process which includes both on-site and off-site techniques that enables the search engines to index the website and rank it on the search engine result pages.
“On-site” techniques include the website work, such as setting up the page titles, sub-titles and keywords and this makes easier for the search engines to crawl the site. The key activity and tactic for “Off-site” techniques includes the process of link building.
Google uses different signals to determine the quality of each page of website and on the basis of that give it the ranking in search results. But the most important among these signals is links from other sites. These links must be of high quality to rank higher in search engine results. A link from the New York Times will be valued much more highly than a link from a Shepherd’s website in Kazakhstan.
The measurement and ranking of these hyperlinks has made it possible to find the things on the web.
Black hat and white hat SEO techniques
Search engines are always hungry for well designed, content rich and optimized website. Some webmasters and SEO specialists are deliberately using the wrong techniques to rank higher. These techniques are known as Black Hat techniques which do not follow the guidelines or algorithms of major search engines.
Those practices which follow the guidelines of search engine are called White Hat techniques.
Importance of SEO to your business
Ranking well in search engines bring more traffic to your site and hence the possibility of buying your products and hiring your services increases. Therefore, every company wants their business to be online and a high ranking. To achieve this, they have to perform SEO for their site. In other words SEO is the golden ticket for Internet Marketing, if done following the guidelines of search engines as search engines always shows organic results to the users.
SEO can be highly profitable to your business as it will brings more traffic on your site and that too without any charges. But companies must remember that they should implement only those SEO techniques which follow the guidelines of search engines (White Hat Technique).
One of the White hat techniques which is new and must be considered by all organisations which want to drive more traffic to their site is to start using Google+ effectively.
Google+ and SEO
Most of the business owners and webmasters know that Google+ is a powerful tool and is important for SEO but they don’t know why it is so important.
Google+ has a strong effect on Google search not only because it is a product by Google but due to the construct and the power of it. Google+ entered into the social media race not just to compete with other social networking sites like Twitter and Facebook but to improve search engine results.
Why Google created Google Plus
So Google+ is much more than just a social network. It is “core” to Google’s entire online strategy. It is about capturing rich data that Facebook has been capturing for years such as age, sex, location and much more. So here are 4 benefits for Google.
- It enriches the Google data from Google users allowing its search engines to be more accurate
- People create profiles on Google and search on web while signing in to Google, so Google can track the information of their identity, activity and their interests.
- Google +captures much more such information by simply measuring+1’ing, sharing and commenting on the network.
- This data helps Google to personalize organic search results in a better way.
This flows onto more personalized search results for people when searching which improves the user experience.
Google+ and social signals
In essence Google+ is a data capturing platform for Google which helps to determine what is to be prominent in a Google search. Due to the increased importance of social signals, Google+ has become one of the top social networking sites. Social networks are populated by real people who share, retweet and like.
Google’s search engine watches these signals and hence gives ranking to your site in search engine results.
Google+ and web influence
Google+ is now a large social network which can influence your organization’s brand across the web. People can reach your site via Google’s entire network, which will influence your search results directly and indirectly. Google+ helps you to build your brand value including Google authorship and provides you a graphical display of your brand value.
Google+ and Page Rank
The links in Google + profiles are added with “do follow” and are treated as web pages and this helps in increasing the websites visibility and page rank. On Twitter all the links are placed with no follow tag and this doesn’t pass Page rank through to your site.
In essence your search results can be improved if you use Google+ network. A strong presence on Google + can provide you a higher page rank and web visibility.
What about you?
Have you created a Google+ account? Why did you sign up? Are you enjoying using it or are you there because you see it as important for SEO.
What sort of results are you achieving on Google?
Look forward to your stories and insights in the comments below.
Guest Author: Alderic Thomas is the Content Writer in SEO Rank Smart.
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