Marketing Resources

Listed below are some marketing resources that I have found helpful. I have also included links to them

Mashable’s Social Media Guide For Small Business

From the fundamentals of Twitter branding, to the importance of blogging, to getting work done with some great online tools, small businesses face many challenges when trying to understand how to use social media. However, taking the time to learn how to leverage social media and technology to benefit your business will pay big dividends in the long run.

37 Tips for Optimising your Blog

These are specific, practical questions and answers about optimizing both blogs and feeds for better search performance from some of the smartest blog and Feed SEO experts on the web.

Marketing in a Recession

This is a slideshare presentation from Tod Defren on how to market cost effectively during the recession

How to use Twitter for Marketing and PR

A Webinar link from Hubspot that covers using twitter for your business

Study: Company Blogs lead Social Media Options

A new study finds blogging to be the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg.” This HubSpot survey of 167 executives and business owners found that the relatively prosaic blog is in fact a key element in company communications, in part because blogs perform so well on search engines. The findings differ with recent Forrester Research data that indicates that blogs have low credibility. HubSpot attributed the disparity to its survey’s large representation of small businesses, which tend to have more credible blogs.

How to Convince a CEO to enter 21st Century Marketing

This is a link to a blog at Hubspot that provides a presentation on how to present to your management or CEO on how to use the internet instead of traditional marketing

Facebook for Business

This is a link to a webinar from hubspot .com that shows you how to use facebook for business so welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly. Join this free webinar to learn how to get started using Facebook to market your business.

Topics include:

  • Why social media and Facebook are important
  • Tips for increasing your business presence & engaging with prospects directly on Facebook
  • What to measure and how to track the success of your Facebook programs