Making money online can be driven by many moving parts. Social media marketing, attracting traffic from search engines and the skill of converting those visitors into buyers are just a few of many.
For online marketers the holiday seasons can be your biggest sales opportunities. Many people now go online for shopping inspiration, best deals or actual purchases.
eMarketer predicts that the holiday spending in the US will go up by 16,6% in 2014 vs. 2013. So there is no reason why 2014 shouldn’t be a jolly good one.
Although Google is still the leader in online advertising, Facebook is moving quickly in the fast-evolving digital advertising market positioning itself as a “the” channel for reaching a highly targeted and engaged audiences.
If your company wants to take full advantage of these short and crucial two months on Facebook you need to be aware of two things:
Your need to stand out
When it comes to the matter of timing it seems that the phrase “shopping season starts early” today has little to do with advertisers and much to do with consumers doing everything possible to avoid your December ads and long shopping queues.
Around that time people click more on Facebook ads to find out about available promotions and products, so you shouldn’t miss out the opportunity to engage with them, drive traffic to your websites and convince visitors to go to your actual store locations.
So, it’s all about being one step ahead of competition and starting your activities by mid November.
If this timeline freaks you out because you still don’t have a solid plan or a huge budget that would made you stand out in the upcoming marketing frenzy, here are some Facebook holiday contest ideas that honor the holiday tradition of giving. These can be up and running on your brand’s Facebook Page in few minutes.
1. Old Friends, New Friends
E-mail marketing is a powerful holiday season tool, especially if you have holiday catalogues or newsletters you want to share with your customers. But if the size of your existing database does not match your ambitious holiday marketing plans, start with a simple Sign in and Win giveaway contest that will grow your mailing list and make your offer available to many new friends.
Use gift cards and make giveaways easily achievable, with a small prize for each (for example: allow 100 winners for a $25 gift card)
2. Kick off with the coupon blitz
People love getting discounts, especially during the holiday season, and it’s an easy and obvious incentive to shop at specific locations for gifts.
Make sure that coupons have a short shelf life that corresponds to the holiday season that require something in return such as an email address. This will enable you to benefit from the potential purchase and generate new leads.
3. Capture the holiday spirit
Holiday season is a perfect time to pimp-up your Facebook cover photo to reflect festive atmosphere.
Instead of just placing another photo from the stock photo library, try running a cover photo design contest and invite your fans to help you come up with perfect cover photo for your page. They can use a basic background or they can edit the photo or customize it with pre-designed elements, such as festive frames or stickers.
Choose the craziest, most beautiful or out-of-the-box proposal, make sure to upload the winner’s design as your business’s new Facebook Cover Photo and never forget to give credit to the cover photo design contest winner in the description.
4. Grant a wish
Customers love telling you what they think and your Facebook Page is a proof that they want to be a part of the process that delivers. Why not give them a chance to choose the product that you will have on a special holiday discount?
They can even help you choose perfect decorations for your store or vote for new holiday-inspired drink that they can try for free? Make the most out of these valuable insights into consumers’ needs and wishes and make them feel heard and appreciated.
5. Have some Xmas fun!
What type of Christmas present is best for you? What kind of holiday shopper are you? What do you get him for that perfect holiday gift?
These are just some examples of quizzes you can have during holiday season to generate smashing records and more Facebook comment threads. Make sure to create cool content and let your fans have fun answering a series of questions.
To achieve greater participation, prepare a questionnaire that’s quick to answer (up to 4-5 questions) and make it more fun by mixing texts with photos. If you feel inspired by these proposals remember that templates or applications for all these promotions are already created so you really need to put in about 10 minutes of your time to have them live on your Page.
What about you?
How do you market your online business during the holiday season? What Facebook contests have worked for you?
Look forward to reading your feedback and insights in the comments below.
Author: Aida Gadzo is a Senior Strategist and Content Creator at appssolut.com. She helps small and medium businesses master the “what”, “why” and “how” of producing and delivering engaging digital and social media content that will activate audiences and drive sales.
There is a seismic shift in how you as a business should be creating, thinking and evolving in the 21st century.
It revolves around the virtual world that cannot be touched but it is as real as any physical object. It is such a big shift that many business owners are ignoring it because they either don’t get it or are afraid of it.
It’s also called digital technology.
Here is a tale of two retailers. In it we can see a glimpse of what the implications are of either embracing the digital world or just playing at the edges.
In the USA Nordstrom is a brand that is investing heavily in technology and building its online brand assets. Over the last 3 years it has invested more than $2 billion in technology primarily aimed at making it easy for customers to buy online. That is 50-65 per cent of its cash flow. But sales have increased 50%. Its share price is up 200%. It is obvious that they get this social digital web.
The department store Myer on the other hand has invested very little in its digital presence and assets over the last two years in comparison. Its sales are flat and the share price is down 50%.
Which one would you invest in? Is business extinction a real possibility for one of them?
Hard assets and virtual assets
In the past retail was all about bricks and mortar street fronts. Investing in the physical location was a habit that has been with us for centuries. Buy or rent the shop and invest big in fitout, paint, walls, partitions, design and fittings. The budgets often go beyond hundreds of thousands to millions of dollars. But it’s still the honeypot for the shopper to spend.
In traditional print media it was all about physical magazines, newsprint and mainly local distribution. It required hard physical assets and expensive printing presses. Now bloggers, online magazines and new breed news sites are producing online content without a printing press to be seen or a delivery van or a corner store.
But we are moving from an industrial age where the assets that were valued were physical but with the rise of the global knowledge economy the importance of virtual digital assets and technology is becoming paramount.
This can be broken into two online media asset categories:
Owned Media: This starts with the website, online store and blogs
Earned Media: This where you earn online attention and includes earned media from customers, fans and advocates
Why are these important?
Your brand can now be everywhere in a digital world. Google, Facebook and Twitter make that possible. Search engines can find you from an iPad in a coffee shop in Paris but your physical presence might be in Helsinki.
You are defined online: Online your content now defines you. That’s it. If your website has little content then it will position you as light weight and maybe not all that serious.
You are discovered online: Building online assets means you turn up in search engine results, be found on Facebook and other social networks as people share your content.
Trust is created online: Multiple views of your brand and content creates online trust. The Edelman Trust Barometer shows that being seen 3-5 times online takes your rust factor to over 50%.
Global scale: A small brand can be global online. It means that you have worldwide reach without leaving your office or shop.
People buy online: This trend isn’t going away.
Content is consumed online: Entertainment, education and inspiration is expanding on the web.
So what are the 11 digital assets that you should be building and investing in today to remain relevant, continue to grow and scale your business. Here is how to grow your business online.
Owned Media Assets
This includes the following:
Websites are your digital platform and the customers gateway to your brand. It maybe a corporate site or an online store or both.
it needs to be well branded, easy to use, intuitive and designed for a social web.
Blogs are your content hubs and attract loyal readers. It’s role cannot be underestimated in positioning your brand as a thought leader in its industry especially in the B2B space.
In B2C the role of the blog is more about engagement, entertainment and improving search engine rankings.
3. Social media networks
Social networks aren’t strictly an owned asset but rented (you don’t own Facebook or Twitter as you are there on their terms and conditions) but they are are seen by the consumer as part and an also an extension of your owned brand platform.
Placing a stake in the ground with the major networks with your brand name is now an essential digital asset to start and keep investing in.
4. Content that you create
Content is now a multi-media asset that needs constant investment. It includes articles on blogs, infographics, podcasts, images, videos and more. The challenge is to create the best content possible that will beg to be shared and spread your brand online.
This is a constant marketing continuum that needs consistent and persistent feeding. It’s a hungry beast.
5. Email list
Email is not a shiny new technology toy like the social media platforms, but it is still the primary business communication tool. Your email list needs time and patience to build. It also provides the means to reach your customers and prospects when you want.
The rise of high speed wireless and the mobile phone and tablets has made information accessible from anywhere. It can be a mobile app or a mobile responsive website that adapts to any screen size for easy media consumption.
Ignoring this can reduce sales for online stores, engagement on blogs and the viewing on corporate websites.
Earned Media Assets
Earned media cannot be bought or owned, it can only be gained organically, hence the term ‘earned’. This applies to “word of mouth” offline and online, building followers, connections and fans on social networks, building an email list and ranking high in Google organic search for the key words and phrases in your business niche.
This includes the following:
1. Conversations about you
One of your key objectives should be to create conversation on Facebook, Twitter and other social networks. You need to earn this by building your following and creating epic content that starts the conversation.
2. Content that is created about you
Brands that provide great user experiences create raving fans and advocates. These include Apple, Lego and Red Bull. They will create content for free that mentions your brand. Octoly research revealed that 99% of all the content is created on YouTube about some brands. That’s free marketing.
3. Search engine rankings
You don’t own search engine ranking but earn them. It’s built on the original premise that Google created in 1998. It’s called pagerank. If your content is so good that the New York Times mentions and links to you then Google sees that as search engine authority.
Keep building those with other websites and you have earned the right to rank high in search.
Online partnerships are earned.
People and other brands will want to work with you in online joint ventures because you have built and earned online authority. This includes reach, trust and social proof.
As your earn online attention, influencers with large global online networks will also want to partner up. This is where it starts to get exciting.
It’s a long term game
The relentless pursuit of building your online assets and earning digital authority will be the work of decades. It needs that mindset, understanding and vision of how the digital economy is panning out for the next century.
It’s not going away.
What about you?
Are you investing in building your digital assets? Could you do better? What do you need to work on today?
Look forward to your insights and feedback in the comments below.
I wanted to share a quick technique that has allowed me to triple my Twitter followers over the past few months.
Now, it’s obvious that one of the best ways to get more followers is to consistently tweet quality content. But are you doing that?
How much time does that take?
It would require combing the web for hours per day just to find a list of 10 quality articles that others might be interested in.
I’m going to teach you how to spend about 10 minutes per week setting up a series of tweets that allowed me to triple my followers.
I have only just started and with 200 followers, it had nothing to do with user experience or growth.
Check out the stats below from Twitter Counter. The blue line is my followers increasing and then red bars are the number of times I tweet per day.
Notice that my number of tweets remain the same, while my followers steadily increase?
This is literally the only tactic I’ve been using, so everything you see is a result of this.
Now I’m not going to pretend this is some kind of follower growth explosion. But, this is a quick and easy way to consistently build a steady stream of real followers.
I’m calling it the slow growth tactic.
What is the slow growth tactic?
Simply put, the slow growth tactic is tweeting high quality, sharable content that is related to your businesses niche, then maximizing the number of people who will see that you’ve shared this content by tagging it with the most popular related hashtags.
I know, I know, this just sounds like hashtagging a tweet. But it’s the combination of quality and highly shareable content mixed with the most popular related hashtags that makes this actually work.
For example, let’s say I run a business that sells handmade dog collars. First, I’d find a high quality and popular article related to pet care. Maybe something about walking your dog, or a funny article about cute dogs.
What’s important is that it’s highly shareable. Next, we find the most popular keywords (max. 2 – 3) related to pets and include them in our tweet.
When we combine the right content with the most popular hashtags, we get a recipe for new followers and more re-tweets.
(Note: I’ve put together a bonus resource at the end of this post that will provide you with 100 popular Twitter hashtags that you can copy for your Tweets)
Why does this work?
Consistently Tweeting quality content related to your business niche does two things to help your Twitter presence.
First, people want to follow you simply because you’re a source of great content.
For example, let’s say someone see’s a tweet of yours that was retweeted by a popular account. Most likely they’re going to quickly hop onto your profile to see what you’re all about.
One quick glance at your Twitter feed reveals a consistent resource of awesome, valuable content. This is a big factor in them deciding to follow you.
Secondly, repeatedly tweeting this type of content builds your presence as an authority in your niche. This, above everything else, is super important.
When you are perceived as an authority, it means people trust you. And trust is a huge factor in people being willing to pay you for your information.
How to get started?
To make this as efficient as possible, we’re going to use a service called Buffer.
If you don’t know what Buffer is, it’s an app that allows you to schedule your tweets and Facebook posts in advance. If you’re already using a tweet scheduling service (like Hootsuite) that’s fine as well, but it might
take you longer (you’ll see why). First, you’ll need to sign up for a free account with Buffer (not an affiliate link). The reason I like to use Buffer? They have recently introduced a new feature called “Suggestions”.
They basically curate highly sharable content from a variety of subjects and write the tweets for you, linking to the content. All you need to do is add the tweet to your cue. This is a huge shortcut and it saves a ton of time in our search for high quality content.
Here’s where the magic happens. After adding the tweet to your cue, then you add the most popular hashtags associated with the subject of your tweet.
This makes your tweets appear in search results, and on people’s feeds who are following these hashtags. When they see the great content, they follow you, and a lot of the time, re-tweet you.
For example, let’s say I’m a User Interface Designer who runs a small business where I sell PSD files of mobile templates I’ve design. I’m looking to attract followers who were interested in mobile design, since they are more likely to respond to my own content (and buy from me).
If I check out Buffer’s Suggestions section, I would see they have a tweet that says “We Studied 10,000 Mobile Apps. Here’s What We Learned” with a link to a blog post.
I would add this to my queue, then edit it to include the most popular associated hashtags, like #UXDesign #Mobile and #iOS. Finding the most popular hashtags is one of the most important parts, I’ll show you more on this later.
Now it goes without saying, for this to work you should be choosing content from a subject that relates to your businesses niche.
This is why Buffer’s suggestions won’t always work.
The slow growth tactic without Buffer’s suggestions
As great as Buffer is, the biggest problem is that their “Suggestions” only come in 5 different categories. Most are closely related to business development, marketing and design.
This can be a problem if your product is about cooking. You want to attract followers who like content about cooking, not stuff about online marketing.
This is where we can take advantage of BuzzSumo. If you don’t know what BuzzSumo is, it’s a search engine that keeps track of social share counts. Meaning, you can search “cooking” and it will show you the most popular articles listed by number of shares.
Instead of relying on Buffer to give us the content, we’re going to search for the most popular and recently shared content in our niche, and add it manually to our Buffer queue.
The social count of the articles act as proof that it contains quality content. Just to be safe, I always click through and give the article a skim through to make sure it’s the real deal.
To start, head over to BuzzSumo.com, create a free account, and search for a very broad keyword on your subject.
For example, if I published and sold cookbooks, I would search the keyword “cooking”.
What you will be returned is a list of the most shared content that relates to your keyword. On the left side of the screen is a filter. I’d suggest using the filter to only show you content from the past 6 months.
This way you can be sure you’re sharing relatively fresh content that isn’t years old.
Once you find one you like, copy the link, head back to Buffer, and add it to your cue. Cut down the title of the blog post as much as you can and use it as the text in your tweet.
We need to save room for those sweet sweet hashtags.
Finding popular hashtags to use
All this content finding and hashtagging is great, but if you don’t choose the right hashtags, it’s not going to work.
For example, let’s say I find a highly shared article on chef knife skills. This is perfect for me to attract the right kind of Twitter followers. I post it and hashtag it with #knivesrules #knivesforthewin #willyoumarrymeknife
What do you think will happen? Nothing. No one new is going to see that post because no one is following or searching the hashtag #knivesrules.
You can’t just pick hashtags on a whim, you need to make sure they are already popular. To do this, we’re going to use a website called Hastagify.me.
Head over to Hashtagify.me and in the upper right, search for a hashtag that is related to the subject matter of your tweet.
For example, If I was the knife maker above, I’d search “knife”. This will return a bunch of popular and related hashtags to what we entered.
I find it a bit easier to view this in a table mode, so if you go down to the bottom right of the bubble diagram, you’ll see a tab that says “Table Mode”. Click on that to switch views.
Now, look for the column called “popularity” to determine which has tags are either better to use instead, or which will go well with the one you’ve chosen.
When we search #knife, I can see that #cook and #chef are more popular than #knife. So I might choose to include both #cook #chef and #knife in my tweet.
If the popularity of all your results are very low, try clicking on the most popular one. This will lead you to more related hashtags, and you will most likely find a more popular and related hashtag to use.
For example. none of the results for our search on knife are that great, so I’m going to click on chef.
These results then show me that the tag #food is much more popular than #cook, so I’d probably change my hashtags to #knife #chef and #food.
Keep doing this until you’re happy with the popularity of the tags you pick. When you’re done, update your scheduled tweet in Buffer, or the software of your choice.
This whole process generally takes me about 10 minutes to fill up a weeks worth of content, but that’s using Buffer’s suggested tweets. I usually set this up every Monday and get a steady stream of new follows, re-tweets and favourites for the whole week.
When Monday rolls around again, lather, rinse and repeat!
Wrapping it up
So there you have it. The quick and easy plan I’ve been following that has caused my Twitter followers to triple over the past few months. You can, and should, be doing this too.
Author: Craig Morrison is a Usability Expert and the founder of UsabilityHour.com, a blog where he focuses on helping entrepreneurs grow their business by teaching them how to create positive user experiences. You can check out some free resources from Craig on the 100 most popular hashtags here.
Listen to this post as a podcast
Want to start building your own website or blog? It’s easier than you think!
Keeping up with the multiple social channels; posting original content and coming up with a social media plan that generates leads, engagement, revenue or some other tangible goal can make you feel like pulling out your hair.
According to Social Media Examiner, companies using social media for 3 or 4 years see an improvement in their search rankings too.
Social media is not just a trend that’s going to pass – and marketers are taking note of it. Since there’s no ignoring social media, here are some tips on how you can make it painfree and easy (even if you hate it).
Choose your social media platforms
You don’t have to be active on all social platforms out there. There, I said it. You can breathe now.
In fact, be very aware of what accounts you monitor and focus on.
Don’t spread yourself too thin. As a rule of thumb, if you’re starting out, have your presence on the “Big 4” sites:
You should consider Pinterest and Instagram depending on your target audience. Once these are out of the way, you may then consider the more focused community-based platforms such as Tumblr, StumbleUpon and the likes.
Everything else? Only focus on them once you’ve crossed the bare-minimums off your list. So when your photographer friend comes raving about a new social platform, stop and ask some smart questions before jumping in and creating another “free” (and soon-to-be-dormant) account.
It could be that a platform works well for them because it attracts a strong community of people interested in photography and related services.
But for you? It’s plain distraction. Choose and invest your time wisely.
Be intentional about social media
Many small business owners focus on the immediate number of followers or shares. Only about one in three marketers agree that they are able to measure their social activities ROI.
What is your goal from those followers? Is it brand awareness, leads or loyalty? If most of the 25,466 followers on your Twitter are disengaged, does that do any good to your ROI?
In short, get clear about your end-goal from social media.
Make posting a part of your morning routine to schedule posts for social media. For example, if you’re a retailer, you can have a daily post about “Featured and discounted item of the day” with visuals.
Have “themed days” so your audience gets used to expecting a certain type of content from you depending on the weekday. When your intention is clearly laid out, it’s super-easy to come up with content and you gradually build a habit to post everyday.
You can spend as little as 6 hours/week on social media and still generate leads off it.
According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, more than 64% of marketers are doing just that. Out of those, more than 84% saw an increase in their traffic from the invested hours of effort.
Here are 6 social media marketing tools to make your management pain free, quick and easy.
Sometimes you just don’t have the time, inclination or energy to manage several social accounts.
In an ideal world, you want an inhouse person or team to take charge of your social media. But hiring a dedicated staff as a small business can be expensive.
For small businesses, outsourcing is a brilliant midway that doesn’t cost much and let’s you dedicate a resource for your social media tasks. Done-for-you service $99 Social can help you save time and money.
At $99/mo, you get a dedicated account manager who posts individualized content 7 days a week to your pages.
If you’re the DIY type, here are more tools that will help.
You can use popular tools like IFTTT and Buffer for scheduling purposes. But what if you’re posting great content all at wrong times?
Small businesses can be smart by analyzing the best times to post with Tweriod.
Go to Tweriod and sign in with your Twitter account. Tweriod will work out a report based on your followers. Once the report is ready, they share it via DM. The free version can analyze upto 1000 followers.
You’ve already heard about tools such as Hootsuite and Sendible. These work well for small and mid-sized businesses.
If you are a B2B marketer with a lot of content to distribute, Oktopost makes social media management easy across your many profiles, groups and company pages. It can also monitor LinkedIn company pages and groups. Oktopost focuses on tracking to determine which channels bring the most ROI.
The tool integrates with Marketo and Salesforce also.
You can start your 30-day free trial and choose from plans as less as $9/mo to $249/mo for multiple users.
4. Content curation
Swayy tells you what to share with your audience on Facebook, Twitter and LinkedIn.
Once you share a suggested piece of content, you can view analytics inside the app (retweets, mentions, favorites, followers, shares links clicked etc).
You can start with $0/mo for one dashboard.
5. Visual content
Social has evolved into visual social. Twitter recently allowed larger header images following Facebook’s successful move to Timeline in 2011 that brought a whopping 65% increase in engagement for Facebook.
According to a study conducted by the folks at Buffer, images can increase retweet rate by 150%.
Compfight is a free Flickr search tool that makes image sourcing a breeze. It pulls all photos under Creative Commons for Commercial use license.
You can do a quick search for emotions, objects, concepts and pick an image that best represents your content. Compfight also provides you with an HTML attribution code to give attribution to the owner.
Search results for “smile”
6. Online reputation
Topsy is a neat little social search engine to keep a tab on what’s being said about you or your brand online. Just punch in the keyword (or your name, industry, competitor) and Topsy will search links, tweets, photos videos, and any influencers who mentioned you.
You can sort the search results by relevance, oldest or newest.
Here’s a search result on my name:
Wrapping it up
There are simple ways to make your social media management a breeze, and they don’t have to cost you a fortune. When it comes to social tools, which ones are your favorites? Share with us in the comments!
Global social media facts are often so large they are hard to wrap our neurons around. One billion today and 10 billion next year.
Facebook doesn’t disappoint.
It turned in another strong quarter with some surprising statistics, such as a 247% increase in ad prices, hints at Facebook groups spinning out into their own app and no desire to build their own payments platform.
Keep reading for a quick summary of the most important parts of the earnings call including my own analysis and what the future of Facebook marketing looks like for businesses.
Facebook facts and statistics everyone will be talking about
Here are 22 top facts and figures that make interesting reading. The growing role of mobile is the standout!
$3.2b in total revenue over the 3 months
Advertising revenue grew 64% year on year
1 billion video views a day in September
8,300 employees, which is up 40% since last year
1.5 million total advertisers on Facebook
$766 million in free cash flow in the third quarter
64% of monthly active users log on every day
1.35 billion people log into Facebook each month
703m use Facebook mobile each day (40% growth for the year)
700 million people use Facebook groups every month
“Whatsapp” has 600m monthly active users, on track for 1 billion
3 billion links have been created through Facebook applink
Price per Facebook ad increased 247% due to higher quality
Total advertising impressions declined 56% over the year
Payment volume from games decreased 2% year over year
Instagram has 200m users with a goal to get to 1 billion in the short term
Average Instagram user spends 21 minutes per day on the app
1.12 billion use Facebook mobile each month, which is up 250 million since last year
Mobile is 66% of ad revenue up from 49% during the same time last year
Users respond 20% faster on FB messenger app versus native FB messenger
864 million daily active users up from 829 million in the second quarter of 2014
1 billion engagements every week between public figures and their Facebook fanpage fans
What these stats mean for you
1. Create relevant quality content
First, business will die if they automate content creation and post generic content not highly relevant to their followers. As tools help both consumers and businesses create content faster, competition for exposure in the Facebook newsfeed will only increase. Remember, the world cup generated 10b interactions just by itself and public figures averaged 1b interactions per day in September. The businesses that continue to get high engagement will be the ones that invest in telling personalized stories and creating deep experiences for fans. If you’re looking for creative engagement ideas, click here and click the “show me more ideas” button in the bottom right.
2. You will need to make your Facebook ads more effective
Second, ad prices increased 247%! This means businesses will need to get more clear on who their ideal customer is if they want to generate a positive ROI using Facebook ads. A simple but highly effective strategy is to capture the email addresses of your Facebook fans and then retarget them by uploading their emails into Facebook’s advertising platform. Use a Facebook contest platform like the one Jeff uses which is averaging a 17.5% conversion rate from fan to email address over the last 2,000 campaigns launched. If you haven’t organically grown your page to at least 500 fans, this strategy will not work. I recommend you focus on getting engagement first using a free tool like timeline contest creator and remember that 456m users are only using Facebook on their mobile each day. Make content easy to engage from on a mobile device.
1. Facebook will spin groups out into their own app within the next year
Mark specifically said that the mobile app ecosystem likes apps that are very good at doing one thing really well. He also stated that in Facebook’s effort to connect the world, reaching 1b users per app is a critical milestone to begin monetization.
2. Facebook will not build its own payments platform
Speculation around Facebook creating it’s own payments platform post-poaching of Paypal’s CEO is unfounded. Facebook will take a partnership approach to creating a seamless payment experience on the platform versus building something themselves. This is good news for Paypal, Stripe, and other major players in the online payments space.
3. Facebook’s mission is to connect the world
Facebook will focus on connecting and understanding the digital world and building the next generation computing platform over the next 3-10 years. In the short term (3 years) they’ll grow and serve the existing community of 864m daily Facebook users and 700m daily users of Facebook groups as an example. To date, Facebook users viewed video 1b times per day in September and spent 21 minutes per day on Instagram. In the mid term (5 years) they’ll focus on making Messenger, Whatsapp, search, and Instagram into their own business behemoths by helping them reach 1b users. Whatsapp is at 600m users and well on the path to reach 1b in mid term. Over the long term (10 years) Facebook will focus on getting more of the worlds population internet via internet.org and on creating the next great computing platform via Oculus rift. Mark believes Oculus is well placed to shape the long term of computing. He says:
“Virtual and augmented reality will be part of future of computing over next 10-15 years“.
Tell me in the comments
Do you think Facebook will make Facebook Groups a separate mobile application? Do you like the separate Facebook messenger app?
Did any of these figures surprise you?
Author bio: Nathan Latka is the CEO and Founder of Heyo. He’s worked with over 200,000 small businesses and entrepreneurs on launching social campaigns that capture emails and drive sales. You can find Nathan on Twitter.