The cool calculation of your competitors weaknesses is easier than ever on a social web.
Had Zuckerberg ignored areas that he felt MySpace guys were doing wrong, or had Twitter founders relinquished the idea of creating ‘the SMS of the internet’, the World Wide Web as we know it might have been very different.
So many successful players in the internet marketing fold reflect the growing importance of competitive marketing analysis. What this information reveals to win on the web has become more crucial than ever.
Healthy competition and rivalry is fast growing into an essential fabric for success in the quickly-changing technology and marketing led businesses. The success mantra has evolved significantly over the last few years, especially when we look at the emergence of many game changers, such as Google, Facebook and Twitter.
This is how the contemporary internet marketing practices changed, and competitive analysis strategies employed traditionally aren’t necessarily as effective today as they were before.
Competition analysis – vital for professional excellence?
Competition stresses better emphasis on perfection in your niche service fold. Success and professional excellence thrive on a hale and hearty competition, which is why knowing and understanding your rivals remains crucial to modern marketing tactics. Further, without a thorough comparison model and perceptive analysis, it is hard to determine whether your marketing strategy is earning great dividends or driving your hard earned marketing budget down the drain.
A vigorous competition watch kills two birds with a single stone – helps with better understanding of rival tactics and opens a window through which you can see your own problem areas. Further, I’m sure you’d agree that knowing where you stand at the moment is highly important.
Still looking for reasons to use competitive analysis in your internet marketing campaigns? Read through the following reasons and find out yourself.
Identify opportunities to serve newly acquired and prospective customers.
Determine size of the market – identify service gaps and areas for self improvement where competition is exploiting at the moment.
Find the tried and tested ways to cater the target market.
Identify and promote your unique value proposition.
Conclude if your marketing and promotions strategies are effective or not.
Knowing where you stand at the moment is very important. Competitive analysis on it.
Discover your rival’s secret success recipe
1. How are they filling the gaps in their service portfolio?
Extrapolate customer engagement signs for success/loss, understanding their campaign tone – peppiness implies confidence, seriousness implies pragmatism and orthodox approach suggests they are afraid to try new things.Look for behavioral patterns – campaign restructuring and changes (too frequently implies campaign failure, while occasional changes imply a campaign is working well.)
2. Investigate their customer acquisition approach
Look for rivals’ social media engagement – how frequently they respond to their clients, are their social media reps doing a decent job or not and subtle indicators of customer acquisition via self promotion. For example – “XYZ celebrates 500+ customers with free $100 worth of consultation/service free of charge.
3. How actively they are using social media and for what purpose?
Social media drives are different as we go from Facebook, Twitter, and Google+ to Instagram or Pinterest. Hence, try to find the purpose behind each one of them along with the common objective.
4. Their unique value proposition
Learn how your rivals are playing the game, so you can beat them at it fairly. The unique value proposition sheds light on the fraction of clients that your rival is fixated on.
5. What to find about your competitor and where?
This is a point where you really need to understand that a local store is not your competitor online if they don’t offer their service via internet. Your competitors based online could be entirely different. Examine new and emerging players in the market. Use tracking tools such as Google Alerts, Talkwalker, Mention, etc.
Evaluate the premise of your rivals – if you share similar ground, look for areas where a certain edge can be established and nurtured.
Competition analysis – How to do it effectively
Taking a sneak peek at competitors requires a little undercover work from the safety of your desk, and we are not talking about corporate espionage or anything. As fellow digital natives, I feel it’d be great idea to share my favorite competitive marketing analysis tools. We love marketing tool compilations, don’t we?
1. Dig their keyword prioritization – Dissect what your rivals are targeting and why. Look for those hidden keyword prioritization patterns and compare with yours. Dig deep and improvise to beat the rival opposition at their game. Keywords can be identified and worked using SEMRush, SuggestMtrx, Ubersuggest or SEOchat, amongst others.
2. Breakdown competition’s rankings – Something very important for in-depth comparison and easy to monitor. My favorite tools for the purpose are Authority labs, SERPs, Positionly, for their comprehensive filters and direct comparison.
3. Monitor their online reputation and visibility on search engines – It gets difficult if the competition works globally and you don’t. Other than that, reputation can be monitored with some brilliant tools like MOZ ToolbarSERP overlay view, OpenSiteExplorer, CognitiveSEO and MajesticSEO, for simple link data analysis and customizable reports.
The 6 step competitive analysis checklist
Avinash Kaushik has a fantastic piece dedicated at web data analysis, which I personally have extrapolated to execute a full-blown competitive analysis mix. Avinash has effortlessly broken down the web data analysis into ten simple steps. I use 6 of them. Here are the steps for analyzing your competition.
Step #1: Visit the website.
Make notes and focus on both good and bad items.
Step #2: How good is the acquisition strategy?
Breakdown and analyze direct, organic, referral and other traffic sources to find what’s working for them and what’s not.
Step #3: What is broken and fixable?
Look for problem areas – low performing landing pages, bounce rates, etc. Here’s another 25 point website usability checklist by Avinash for you.
Step #4: Are they doing content marketing, is it producing results?
Identify and drill down their content strategy. Check what’s attracting social shares and what’s lying unutilized in the bottom fold.
Step #5: What of the marketing budget?
Ideas for marketing budgets can be guessed from your rivals’ paid campaigns, be it Google Adwords or Facebook pay-per-click. Further, a simple comparison with your marketing campaigns would shed light on the campaign budget of your rivals.
Step #6: Unknown variables working in tandem or against business goals?
Search and discover areas that your competitors are exploiting well. It could be a service gap, untapped audience section or anything that is bolstering your rival’s industry footing. Make a note of it and start working at your end.
Importance of monitoring yourself
Gauging performance of your peers is almost as crucial as analyzing your own campaigns. It is important to take the attitude that your competition is analyzing your business and taking ideas from your hard work and that the tables need to be balanced.
Wrapping it up
Without an analytical market analysis, it has become hard to survive the heavy competition, even if your rivals are targeting different locations or niches to you – there is a lot to be learned. Figure out who can pose either stiff opposition to your brand, or teach your brand something, and pay especially close attention to them.
Guest Author: Vibhu Satpaul Currently the head of operations at Search Eccentric, an internet marketing firm which he also co-founded, Vibhu Satpaul is an avid believer of transforming contemporary systems having developed a number of paradigm shifting attributes for new technologies.
Over the last 5 years I’ve built a blog from scratch that generates 4 million views per year and $100,000+ in revenues. I am offering a fan exclusive offer for my book “Blogging the Smart Way” if you want to learn how I did it for only $9!
In my ebook I show you :
The step by step process you need to start
Give you 24+ topic ideas to generate new traffic
Teach you how to boost traffic to your blog with dozens of simple techniques that work across email marketing to social media.
One of the most popular terms used in the world of content marketing is the phrase “evergreen content.”
People get all excited about evergreen content because you only need to put in the work once and you reap the rewards over and over and over again for months if not years to come. Evergreen content keeps on giving, mainly because it is not time sensitive and is going to always be ‘in-date’ regardless of current trends.
This is exciting because producing good content takes time. The problem of course with evergreen content is the time is takes to come up with a concept for your blog posts that will withstand the test of time. But there’s one form of content that doesn’t take too much effort to conceptualise and will continue to produce traffic, leads and sales for the foreseeable: Case Studies!
Case studies not only add a huge level of authority to your website but are also one of those incredible ways of generating long term traffic. Let’s take a closer look at why case studies are as good as I say they are:
1. Case studies are very niche specific
The great thing about case studies is that they are never a filler. In other words, when people go to your website and read your case studies, they are clued in directly to the niche that you are covering. It’s hard for a case study to be a bit vague (if dealt with correctly of course). Case studies go into detail about your experiences of a particular activity. For example, you own a website selling the ultimate car valeting guide book and have a blog. Every month you could publish your method for perfectly cleaning particular elements of a car from the alloy wheels through to the engine bay.
It would be hard to discuss your experiences of cleaning an engine bay without talking about cleaning an engine bay and therefore car. You get the idea.
2. Case studies focus on your audiences problems
The reason why case studies are so respected and sought after in any content marketing strategy is that they are an easy way to link between yourself (and brand) and your audience. You can start your case study off with a story to draw in your audience and ensure you’re not just another brand selling stuff. A properly written case study lays out the issues and lays out principles that are applied to the issues and facts. Formatted this way, case studies are not only easy to read and follow, but it’s also very easy to extract value from them. This is why they are so powerful, popular and effective.
3. Case studies display the process
There are many different people in your audience: Some people in your audience are just looking for answers. Some people in your audience are just looking to be assured that whatever situation they are going through, somebody has experienced that as well. Many are just reassured of the stories that case studies bring to the table. However, a significant number of those people are actually looking for processes. They’re not looking for specific answers because they probably already have the answers, but they’re looking at how the answer was arrived at and why the answer is the answer.
Case studies are excellent sources for these people. Why? Case studies can be written in a process intensive way. Think of a process intensive case study like your Algebra problem sets in high school. Your teacher would always say “show your working”. Your teacher doesn’t care about the answer. Your teacher is more concerned about how you got to the answer. Case studies can walk the audience member through the process that produce an answer which leads us onto…
4. Case studies enable your site to stand out as an authority
Well-written case studies really shine. Anybody can write How-To Guides or FAQs. Anybody can compile interviews. However, case studies take a lot of work. Case studies, at the very least, require paying attention to certain common situations experienced by your audience members.
More importantly, case studies apply a deeper level of analysis so that the process is made clear and options are laid out. This level of detail and analysis help your website truly stand out as a source of authoritative content in your niche.
It goes back to the ‘show your working’ phrase again. Anyone can come up with the answer to a problem (and some will make that answer up solely to sell). If you can come up with a genuine answer and a set of processes (workings) that took you to that answer then your reputation in the niche will certainly sky rocket.
5. Case study presentations are modular and manageable
Another great factor going for a case study as a powerful example of evergreen content is the fact that it’s often formatted in a very modular way.
Since most internet users have a very short attention span, this modular presentation enables them to not just identify the answer quickly, but also wrap their minds effectively around the process that produced that answer. This enables you to present valuable information in a very modular, compact and manageable way.
6. Case study content can be easy to create
As powerful as the case study format is, you might think that it’s intimidating. You might think that it takes a lot of work to create. You might even think that it costs a lot of money to put together. The good news is that with proper tools and proper data gathering strategies, case studies can be put together quite easily.
If you cover a niche that has many established message boards and forums, you can actually base your case study on questions asked by forum members and get your answers from the responses. There are many resources like Yahoo answers that are great sources for case study elements.
The case study template
But here’s a quick template of how you could go about structuring your case studies:
The Story or Problem: The first part of your case study needs to explain what it is that you’re going to be solving. For example, if you were focussed on the grow your own niche. Your problem could be “Carrot Root Fly” a common problem when growing carrots. You would of course pad this out with your story. Explain that you’ve just started to grow carrots and so on… You could even do this story part as a reader’s question who emailed in.
The Potential Solutions: You then need to explain the potential solutions you could use. List 3, 4 or 5 ways you’re going to explore solving your issues.
The Testing: Now you’re going to put those solutions into practice and try each of them out to see what works.
The Results and Conclusion: This is the meat of your case study. You need to pick the best solution and explain why it is the best solution and also why the other solutions weren’t quite as good.
It’s a simple structure but it works. You could of course break your case study down into multiple parts that are drip fed to your readers over the course of a week or even a month depending on how in-depth you plan on going.
If you are looking to make your blog or website stand out from your competition, you might not need to look any further than the case study format. Case studies enable you to present solid information in your niche, show off your authority and also publish something that will stand the test of time and continue to generate traffic. Keep the considerations above in mind as you craft together your own particular strategy for producing case study content.
Guest Author: Lewis Crutch is the owner and main contributor to the blog at Marketing Bees that provides a range of free advice on an array of online marketing topics including SEO, social media marketing and content marketing. Follow him on Twitter @Marketing_Bees.
In only four years, Instagram has blossomed into a prodigious social media channel with over 200 million active monthly users that post an average of 60 million photos a day.
But as with any social network, digital marketers want to deliver tangible business value to brands in order to prove the network’s impact on the bottom line.
Here are three types of true business value brands can get out of Instagram with visual content:
1. Product sales
Instagram is an ideal platform to encourage product sales because it’s visual; it gives brands the ultimate opportunity to show off products and drive purchase decision. After all, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text. Instagram’s visual appeal is a very effective way to showcase products and influence purchasing decisions.
Use Instagram to drive product sales by giving your followers the first peek at a new line or product and provide an easy-to-type link allowing them to be the first to buy. Share photos with discount codes that are good for a small window of time to encourage purchases, too. Track code usage in order to understand conversion rate and sales.
When conducting campaigns, utilize UGC to drive product suggestions for purchasing. Consumers are more likely to purchase based on a friend’s recommendation, and what better recommendation than their friend’s Instagram photo showcasing products they too can purchase?
When you run Instagram photo contests and marketing campaigns, you’ll see an increase in your follower count and user engagement. Your CMO will appreciate the increase in brand affinity. But she’ll be even more impressed by measurable return on investment.
Conversions are solid metrics. Triggered responses are an effective tool to build into Instagram campaigns to convert participants into customers.
Set up a custom, automatic response to each campaign entry. This response can contain a link to your campaign terms and conditions and a signup form. Because Instagram does not support hyperlinks in comments, users will need to copy and paste or manually type links into their browser. Make the links short and memorable.
Using the information on the sign-up form, marketers can convert Instagram followers into email subscribers. They can then follow up with applicable discounts and exclusive offers, converting a measurable percentage of participants into customers. Follow-up campaigns that enabling this path to conversion offer a measurable business impact.
3. Site traffic
Whether you’re looking to increase e-commerce sales, create business leads, or build owned audiences, Instagram can help you meet all these goals by driving traffic to your website.
Triggered responses, mentioned above, are a fantastic way to get traffic to your website from Instagram.
L’Oreal Shu Uemera utilized the feature to drive hashtagged content owners to their site to claim a contest entry. In order to actively drive commerce, L’Oréal took it a step further. They associated each individual entry with a product on their site, making it easy for users to purchase the products their friends love and recommend.
Integrating a gallery of UGC Instagram campaign photos on your website is a great way to drive Instagram audiences there, too. Participants love to see their content embraced by brands, and in turn, they can also share with their friends to visit the site or participate in the campaign.
To measure results, make sure that you integrate conversion tracking through your web analytics platform. You’ll learn how many entries convert into sales and how much revenue your campaign generates.
There are many ways to measure success from social media marketing, but perhaps the most tangible and valuable are the metrics discussed above. If brands can share beautiful photos, engage communities and make a profit simultaneously, they win in all senses of the word.
Guest Author: Mairead Ridge is senior manager of marketing at Offerpop, where she leads the content and creative team. Most recently Mairead spearheaded a six week program called Staycation to educate digital marketers on everything from Instagram to budget approvals.
When reaching out to your leads and the targeted audience is on the agenda, content marketing is an approach that works.
The digital landscape is rapidly changing and different ways to promote our products and services are adding new dimensions to the way marketing was done in the past. The old mainstream habits have made way for innovation. And when was the last time you referred to the number of press releases you launched for your product to evaluate the reach of your brand or measure the success of your promotional endeavors.
Content marketing is not about press releases!
But, with an increasing awareness among the brands regarding the typical and atypical content marketing ways, more and more business owners have resorted to multiple ways to use content for maximizing their reach. That could include running a blog, or boosting their social media presence, or for that matter, continuing on with their email marketing.
…and that’s how the “Rules” were born
With the frenzy over content marketing as a potent tool to maximize brand’s presence over the web, the digital marketeers of the web have curated some “unwritten content marketing rules” that are being increasingly referred to by those who are novices.
So, what really are these rules? Do you need to follow them to their last thread? Or maybe you need to listen to your own requirements and make your own rules.
Well, it’s a bit of both.
Instead of building from the ground up, it would be easier for you to go with the tried and true ways, but at the same time, using approaches that are relevant to your brand is what will serve you in the long run.
Here are some rules to “ditch” and some to “keep”
1. A rule to ditch: The title of post *Has to be shorter*
Shorter and crisper titles not exactly a passe, but if you are under the impression that your visitors will always find the lengthy titles too unwieldy to read, you have not been keeping up with the trends. The best of websites and bloggers can be observed of making their post breaking all the rules of word limit. Their titles sometimes end up being as long as 80 characters (at times longer), and they are still doing as far as gaining traffic is concerned.
A common myth going around the web is that the Internet readers are too impatient to read a long-drawn out title and they instead pay attention to the ones that express the theme in 5-6 words. The truth however lies somewhere between “definitely” and “not quite”. If you are able to make your title interesting enough, you have got their attention.
Look at Buzzfeed for inspiration
Buzzfeed has indeed created a buzz riding on their unconventional long titles that grab a reader’s attention.
2. A rule to keep: Include search-friendly phrases or words in the title
Now, there is no dearth of words and phrases that have a dominating presence over the web. As visitors, we usually start our queries on Google with certain words that include:
Now that you are already open to using long titles, injecting these keywords or phrases shouldn’t be a matter of force-fitting them.
3. Rule to ditch: Email marketing is passe, go for social media marketing
There is absolutely no doubt over the efficacy of social media as a marketing tool, but you would be widely off the mark in your analysis if you believe you don’t need email marketing.
All you need to do is to observe how many fans on your Facebook page see your posts on their Newsfeed. I have observed it to drop as abysmally as 0.3%. on my luckiest day, it sometimes reaches in excess of 5%, but that is rare.
Twitter is now a much better alternative for organic reach.
Posts on your blog that are are directly delivered to the inbox of your readers is effective and an essential part of content marketing.
Whilst there is an anti-rule as well to the word limit which suggests that you write shorter posts to stand a better chance of capturing the attention of readers, but most experts would advise you to write longer posts. The more information your post provides (unless you are just forcing-in words), more eyeballs it manages to grab. Let’s elucidate it further by the study Moz performed a while back:
Moz ran a test on their blog to evaluate the number of backlinks they customarily get based on the length of the posts:
As far the links to those posts were concerned, here is the graph for links against number of words:
But it doesn’t end with Google and links, the social media users like to Share and Like longer posts much more than the shorter posts. Neil Patel observed that the posts written in more than 1500 words received these results:
68.1% more tweets
22.6% more Facebook likes
It has been proven that content-rich posts get more ‘Likes’ and ‘Shares’ across the social media and most importantly, Google likes them!
So, with more links and likes to the content which lasts for more than 1500 words, it can be safely deduced that you don’t have to hold back while writing a post.
5. An evergreen rule that’s beyond ditching and keeping: Make your blog conversational
Conversational writing is now an essential approach to content marketing. And what is one way to do that? By asking questions.
Refashioning that approach, you can use it for your blogs as well. Whilst you don’t have to change the approach you take while writing your blogs, you can tweak the conclusion part by adding a relevant question at the end of each post, asking readers to express their opinions in the comment box.
Increasing activity in the comment box leads to increased engagement on your website. But don’t make that question scientific or filled with jargons. Ask a question the likes of which can be answered by the general audience, and you will see a lot many hands raised.
Content marketing isn’t an exercise where you need to overplot and overcook, but it sure is a practice where focusing on the relevant, and getting rid of the fluff is what matters to fuel more-than-desirable results come down the pike.
So you have just set up your blog and published a few posts. But all you can hear is the sound of crickets. No clicks, comments or meaningful traffic.
That self published e-book, guide and online course is not selling like it should. That dream of a Caribbean holiday is on hold. Your significant other wonders why you are spending all that time late at night writing, tweeting and twerping but with nothing to show for it. Maybe it’s not time to give up the day job.
So…should you pack it in and give up the dream?
Blogging is not a “get rich quick” scheme and it has become a serious business that a few years ago was seen as only an activity for geeks and dorks. Some blogs and bloggers are now making some serious money. The Huffington Post (a blog) was sold for over $300 million and other bloggers such as Timothy Sykes, the Gothamist and Smashing Magazine are making 7 figures. But where do you start ?
Old fashioned high street retail businesses needed passing foot traffic to make sales. The greater the passing crowd the more money they make. Bloggers need web traffic.
So…how to get more blog traffic?
Here are 100+ tactics including social media, search engines, email, joint ventures and more… to drive traffic to your blog and websites.
1. Social media
The channels and networks you concentrate on will vary according to your business target audience. Lets look at the following tactics for building a global distribution network to reach prospects and fans.
It’s like building your own media company.
Growing your Facebook “likes” combined with fan engagement and contagious content that begs to be shared is one way of earning attention online and driving traffic to your blog.
Earned marketing tactics
Here are some tips for improving your organic Facebook reach by attracting more likes
Ensure your profile and “about” tab is clear and linked to your “owned” portal that displays your credibility and expert content
Run a competition that needs a “like” to enter
Ask open questions with a photo in your Facebook updates
Include a Facebook widget on your Website or blog in a prominent position that can be “liked” without visiting Facebook
Link to your Facebook page in your emails and newsletters
Create a custom tab using an app like Shortstack that provides free premium content for a “like”
Promote your content on Facebook to your Twitter followers by tweeting
Update your Facebook page several times a day
Provide a prominent icon on your blog or website that links to Facebook
Include your Facebook links on your free ebooks
Create and form a small group on Facebook, dedicated to sharing each member’s new article on their own specific day
Capture emails by setting up and running a competition in a matter of minutes using an app like Heyo. See the image below on how it looks
The tips above were tactics that didn’t need an advertising budget but time. If you want to accelerate the process then paying for advertising is also a viable method.
One of the easiest ways is to select “Boost Post” option after posting an update on your page that links back to your blog. In essence Facebook now has two types of options.
Custom audience advertising: Facebook’s Custom Audience features are virtually unrivalled by any other social medium. A Custom Audience is one a company can create on Facebook, by picking and choosing which targets to include. Custom Audiences comprise clients that a business already has a relationship with elsewhere.
Lookalike audience: Lookalike Audiences are another unique feature to Facebook’s marketing tools. A Lookalike Audience allows users to target a new audience that has similar characteristics to an already-known audience.
LinkedIn has advertising options and they include two key categories. Self service and partner solutions. For bloggers the realistic option is “self service” . Here are the two ways to advertise on LinkedIn.
Display and text ads: PPC display ads. These ads appear up in a number of places, such as the user’s inbox and on the side and bottom of the homepage. Self-service display ads give you the ability to include an image or video, as well as ad copy with a hyperlink. These can drive traffic back to your blog
Sponsored content: When creating an update, you have the ability to pay to have that update distributed to a larger audience on the LinkedIn network. Where other ads show up on the sides or at the tops of pages, sponsored content appears right in the user’s news stream, which will typically lead to more engagement. That update can include a link back to your blog and again more traffic.
Networking on Stumbleupon still works and join a “voting” group if you are looking to promote your article on there.
Triberr is a hidden goldmine for you to promote your newest article on and get a ton of social shares from it. It allows your whole group to easily share your article from your blog.
Create a well-designed slideshow based on the topic of your newest, published article and link back to your blog in the description and the slideshow.
Subscribe to the paid version of Slideshare and it will create leads for your blog
Link back to your blog in your account description
Organic search engine traffic can often provide over 50% of your traffic for free if you have a well optimized plan and strategy. So what are some top tips to bring free organic search traffic to your website or blog.
Identify the top 20-50 keywords and phrases that customers use to find your business (or your competitors)
Make sure that your website designer and developer includes those terms in the major headings in the site so that search engines can discover them
Create content that includes those terms
Make sure that the content is so good that people want to share it and link to it
Optimize the content on your website or blog using a plugin or tool that ensures search engines can read (crawl) those keywords
Promote that content on social networks so that people discover it and link to it
Allow other bloggers to syndicate or post your content on their websites that links back to your site or blog
Offer to guest post for major and influential blogs
Create valuable long form content that is 1,000 to 2,000 words or even more that is such a great resource people and bloggers have to link to it. Become the “resource” for your industry.
Make sure that your content is unique to your site when publishing.
The reduction of organic reach on social networks like Facebook (For more read “Why You Should Forget Facebook“), is making organisations reconsider their focus social media. It mean building not only your social media presence on other networks but also by building your email list.
So how can you use email to drive traffic and create online attention?
Earned email marketing tactics
Create a free ebook and offer it to anyone that subscribes to your email list
Turn your homepage into a massive subscribe form
Use a non-annoying pop-over which appears 20-30 seconds after a visitor hits your blog post
Use a pop-over that asks people to subscribe on exit.
Place a subscription box at the end of all your blog articles
Give amazing value in your writing
Create a strong incentive to subscribe
A/B test key elements
Build relationships with your current subscribers
When sending out your blog posts via email make sure you only include the first paragraph or excerpt that is tempting enough to make people click the hyperlinked call to action to read the rest of the article. An example is …”Click here to read the rest of the article“. Dont give them everything in your email.
Leadpages.net is a lead generation platform that provides easy to customize landing pages (and already optimized templates). The pages can capture emails and be connected to your email platform such as Aweber or Mailchimp.
What is important to realise is that the social web allows you to work with other bloggers and businesses to reach each others customers. These “Joint Venture” relationships will amplify and multiply your marketing. With internet marketing this is often called “Affiliate marketing”
Think about this for a moment. If you were able to work with 10 other bloggers who all had 10,000 emails each and you have 10,000 then you have just connected to a network of 100,000. That is an increase of 1,000 percent!
This has to be done with high quality content and must be done with care, credibility and trust.
“Your network is your net worth” – Porter Gale
Find and foster producing relationships with non-competitive and even direct competitors that sell to the same audience category as you with sizeable email lists and social networks. Bigger is better!
Create a compelling and irresistible offer that is easy for the partner to execute.
Market to each others email list
5. Content marketing
Content marketing is the new “black” when it comes to driving traffic. Its about attracting traffic rather than chasing it.
It improves your SEO (Search engine optimisation) for your blog and this drives “organic traffic when you are found in search results. It also leads to referral traffic when people find your content is so good they “hyperlink” back to your articles.
Content marketing tactics
Create tempting headlines that drive “clicks”. I can’t stress how important developing and continuing to hone this skill is.
Make sure you have social sharing buttons that are “very” visible at the top or a floating bar on the side. (Don’t hide them down the bottom)
After publishing, share your content in as many appropriate social networks as possible
Don’t forget that a lot of people are now reading posts on mobiles. Many people have large mobile phones (often called “phablets” because they sit in size between phones and tablets) and they can raed while travelling on the train bus or even on the beach.
Make it easy for people to share your articles when reading on a mobile
Create a mobile “app” for your site
Build your blog or re-design it with a “responsive” WordPress theme
Social proof is a concept that is as old as time. It has just begun to gain traction amongst online marketers as it explains a lot about the success of some online ventures, and the failure of others.
To put it simply:
“Social proof in a social media context is the theory that accounts that have high follower numbers are trusted and followed more often”
You have just read nearly 3,000 words and are overwhelmed. There are four key tactics you need to focus on when you have finished this post :
Create a free ebook and upload it to your blog and start building that email list from day one
Create the best content for your readers and promote it to your social and email networks
Build your followers on social networks
Optimize your blog and posts for search engines.
Blogging is not a “get rich quick” scheme. It takes focus, time and persistence. That’s why building it on your passion and purpose will provide the foundation for a marathon called “blogging”.
What about you?
Are you building a range of organic and earned tactics on a range of digital platforms that drive traffic without relying on paying for it? Are you paying for traffic? Is that Facebook or Google or somewhere else?
Do you have your eggs in just one basket? Is your Facebook activity a diminishing return?
Look forward to hearing your stories and insight in the comments below.