As an entrepreneur, you have a fantastic opportunity to leverage it by sharing your story, building business, and having fun keeping up with friends and family – all in one place!
You visit Facebook before you go to meet, hire, or date someone, so it is pretty safe to assume they are doing the same. Your personal brand is represented in each and every post you make. So how do you put your best authentic self out there for the world to get to know you? How do you engage on the worlds biggest social network to attract ideal clients and build your business?
Here are 11 tips to increase your Facebook engagement,
1. Fill out your “about me” section
I have lost count of how many times I’ve gone to Facebook to find an email or phone number of a “friend” and had to do a web search. Ugh. (Yes, you can send a private message on Facebook, but many people never check that inbox!) SO FILL IT OUT.
Pretend you are a potential customer visiting your profile to find out more about you. Is your contact info filled out? Do you have your current business listed and connected to that business page?
2. Create lists… and USE THEM!
Stop the madness of wading through the epic news feed every time you visit Facebook and laser focus on the people you really want to engage with. Creating lists allows you to filter the Facebook stream. This tip alone will save you HOURS of time every month.
Review your last 11 posts. What is the tone? Do they represent you? Are you only posting about unicorns and rainbows, or complaining about your hard knock life? Too much of either isn’t ideal. Ask yourself – would I want to work with the person represented here? Adjust, as needed.
4. Don’t just preach… be visual.
People want to be inspired to work with you. The most efficient way to do that is to share your personal brand and story VISUALLY.
There are 3 elements to consider:
Sharing Core Values
If adventure is a core value, be sure to post photos of your travels or weekend hikes. If family is, post pics of the soccer game, ballet recitals, game night, etc.
Share Your Passions
Posting photos of things you love to do will definitely attract ideal clients. You’ll become a magnet for those who share your passions and you can infuse them into your business process! Passionate about wine? Your closing gifts become wine you blend during the annual client soiree you host at the local winery your clients own. Get the idea?
Share Your Purpose
If your purpose is to inspire greatness in others, share uplifting quotes. If it’s teaching, share posts to educate others. Love connecting people? Post photos of you connecting friends in real life, or post introductions on their timeline where others can see them.
5. Engage with purpose
Engaging with purpose and being memorable involves connecting and igniting emotion in others. Leave a little “hello” on a friend’s timeline or post an article or quote that reminds you of him/her. Make it a habit to connect, like this, with 3+ people a day. Start doing this for people on your Key Champions list (#2) and then branch out!
6. Check your “OTHER” messages
If someone isn’t friends with you, they may want (or be forced) to send you a direct message. The problem is, these usually end up in your OTHER inbox. Add a reminder to your calendar to check it periodically.
You will find interesting personal notes in there too. On those days you need a good chuckle, or boost, popping in here is always a good option.
7. Follow influencers
Do you have someone you admire, but are not close enough to be “friends”? These could be local leaders, business owners, authors, etc. You can follow their public status’, like their business page, and add them to your “influencer” list. This allows you to keep up to date and engaged, without being directly connected.
8. Create a Facebook group
This is an incredible way to build community and business for yourself and others. My business focuses on women entrepreneurs and brands that serve them, so I created a group for “power women”. There are hundreds in this community who engage. They are encouraged to share their own blog posts, things that inspire, or topics that get them fired up. To get a group rolling, here are some great activities to infuse:
Ask Questions: Not sure what they want to talk about – ask them!
Host and Post Events: whether you are hosting a virtual webinar, Google Hangout, or an in person happy hour – you can use the group to rally attendance.
Encourage Introductions: ask everyone to share who they are, what they are passionate about, their biz, etc. You can spark conversations/connections by sharing details of each member when they join.
9. Progressive power of Facebook engagement
Tap into the progressive power.
Think about how it feels when YOU post an update and wait for the first LIKE. When it happens you feel good. That is amplified when someone makes a COMMENT and it brings joy when someone SHARES your post. So, do that for someone else – every single day.
10. Make your mark
Always add a little extra to delight your world, make people feel special, and leave a mark they won’t easily forget!
Sharing a quote? Take time and make a visual with “your style”. Use an app like Instaquote to create something on the go, or use Canva.com to create your own Facebook quote template. In other words, don’t be boring. If you are going to post something that represents #4, make it memorable.
11. Review. Refine. Repeat.
Now that are posting with purpose, make sure you have a goal in mind. These are the three main post types and the effect of each:
Status Updates = Comments
Links = Click Through (use a service like bit.ly or ow.ly to create a track-able URL)
Photo/Video = Likes & Shares
Now, not every update you post on Facebook needs to be tracked. However, paying attention to engagement on posts related to sharing your values, passions, purpose, and blog will help make your time more impactful. Review what type of posts sparks the most engagement; then do more of those!
In a nutshell
A bit of focus, planning, and sharing your story will fire up your Facebook engagement to another level and help you achieve your goals… all while being authentically you!
Do you have something you do on Facebook to elevate your engagement or accelerate your entrepreneurial goals?
Author bio: Debra Trappen is the Chief Experience Creator of d11 consulting. She helps growth-minded entrepreneurs SHINE online by firing up their personal and business brands. Follow Debra on Twitter @debra11.
I started this digital platform built on passion, purpose and the beckoning of exciting new frontiers.
It was invigorating.
This portal to the world gave me a voice I didn’t know existed. It was a journey into the unknown.
I created and crafted content, built connections on Twitter and published.
I signed up for learning.
It was time when Facebook was simple and organic. Content didn’t need images, screen shots and 1,500 words. Twitter was a simple text based platform of 140 characters devoid of visuals and it didn’t shorten your links. Mobile apps and optimization weren’t discussed and tablets were made of stone.
It was the wild social west.
When the excitement died down I realized what I had signed up for.
Turning up every day
Staying up late or getting out of bed early
Read, view and consume information with relentless focused attention
Learning about email marketing
Becoming proficient at search engines and SEO
Building global social connections
Touching hearts not just minds
Learning tech stuff
Improving writing skills
Becoming a creator
Learning to say no, because everything is not an opportunity
Focusing on what matters
Standing in front of an audience
Giving it away for free until it hurt
Learning the art of storytelling
Dealing with feeling like a fraud
Handling negative comments
Listening to the grammar and spelling police
Not letting the trolls grind you down
Becoming a copywriter
Crafting viral headlines
Learning business skills
Been there and doing that. Year after year. Still.
This is what most bloggers don’t want to hear. It’s not a get rich quick scheme. Sorry.
Then you can become an overnight success.
You then may enjoy the attention, accolades and a life that is on purpose. But there are no guarantees. Failure is still an option.
Facebook has over 30 million businesses with Facebook pages which are both Fortune 500 companies and small businesses trying to reach new customers.
Jeff Bullas has built his email list using Facebook with over 30,000 fans engaging with his content. Running a contest on Facebook has helped him build his email list and reach new audiences. Jeff understands that once he has captured an email address, he can use email marketing to turn his fans into customers.
Heyo contests have been used by self starters like Jeff to capture thousands of emails from Facebook. Small businesses love using Heyo to build their email list and often achieve conversion rates over 50%.
This article will show you how you can easily run a contest on Facebook and double your email list.
Step 1: Pick a Facebook contest builder
There are infinite ways to build your leads on the internet. For Facebook, Heyo is by far the best way to engage your existing fans and reach new audiences. Heyo has been used by over 100,000 small business globally and has been around since 2010. So many companies chose to use Heyo to build their email lists for the following reasons and more:
Customer care team complete with phone and live chat support
Easy to use drag-and-drop contest builder
Never restricted by the number of fans you have or email leads you capture
Email Marketing Integrations to easily build your email list
No contract, no commitments. Upgrade, downgrade or cancel at anytime
Next you’ll need to select the Facebook contest template you would like to start with. Upon signing up you will be prompted to select a template. Click ‘Run a Social Contest’ and then find Sweepstakes on the right hand sidebar. The Sweepstakes Template Heyo’s highest converting and most popular Facebook contest template.
Click on the Sweepstakes Template in the right hand side bar to preview it. Review the template and click ‘Save & Start Editing’ in the bottom right hand corner to customize the content and connect it to your Email Marketing Service.
Once you’re in edit mode, click the email form in the bottom left to connect it to your Email Marketing Service. If your Email Marketing Service is not listed, the email leads will be stored in a .CSV file available for direct download. Be sure to select an enticing prize and write sticky copy to help your Facebook Contest drive maximum entries.
Step 3: Publishing to your Facebook page
Now that your Facebook contest has been connected to your email list in Heyo, you’re ready to publish it to Facebook to start capturing new leads. To do so, click the ‘Save & Preview’ button in the bottom right hand corner of Heyo. This will bring you to final preview mode where you can see the final version of the contest. Notice that you can publish to 3 places: Facebook, mobile, and web.
Depending on the device your user is on, the Heyo Smart URL will serve up the most appropriate version of the contest. We recommend publishing to all 3 places at once.
Click publish and copy your Heyo Smart URL so you can begin to promote your contest to new and existing audiences.
Step 4: Promote your campaign
Now that your Facebook contest has been published, it’s time you promote it to your audiences to start building your email list. The top four places you should be promoting your campaign are as follows:
Posting a link share post onto your Facebook Page
Promoting your Facebook post or running a Facebook News Feed Ad
Sending an email out to your current list to start generating social activity
Putting up a banner or pop-up on your blog and website
Running a Facebook contest with Heyo will both build your email list and save you two precious resources; time and money. Remember, you’ll want to signup for Heyo with this walkthrough. By doing so, you’ll get a free 7 day trial and a discounted price if you choose to pay after the free trial.
Your’re a blogger, maybe it’s time to get serious.
A blog is one of the best ways of driving regular, ongoing, free traffic to your website. To be successful you need a good strategy and to support this strategy you need good blogging tools.
In this article we discuss 6 powerful tools that help you become more efficient and effective as a blogger.
1. Identify Keywords you Can Get Traffic for Using SEMRush
SEMRush analyzes your competitor’s traffic and shows you the top keywords that are driving them traffic in search results.
Using the free version you can get a list of the top 10 keywords. It will show you information such as the keywords driving traffic to your competitor, average number of Google searches for these keywords, the post they are ranking for, and more.
Knowing the keywords that are already driving traffic to a competitors website is very useful as you can then write better content focused on these keywords (or similar keywords) to drive more traffic to your site.
2. Create an Editorial Calendar Using CoSchedule
You have to be organized with your blogging otherwise you waste a lot of time.
Create a plan for content and write content well in advance of when you want to publish it. One of the best ways of getting organized and delivering content on a consistent basis is using an editorial calendar.
With an editorial calendar you can plan out your content for weeks ahead and schedule content in your calendar when it’s ready.
A really good editorial calendar tool for WordPress is CoSchedule.
It is simple to set up and use and you’ll be more efficient by using it. Some of the functionality includes:
Create your calendar – You can plan out your content on a calendar and drag and drop articles to rearrange their planned publish dates
Task management – Assign tasks related to the content to your team, such as, adding a feature image to the blog post, or assigning it to your editor for a final review.
Content distribution – You can connect up your social profiles and then create and schedule posts and tweets that will promote you article at specified times to Twitter, Facebook, Google+ etc.
3. Create Imagery Using Canva
Every blog post needs at least one good image to capture attention and the simplest way of creating these images is using Canva.
Canva provides a wide range of templates you can use to start off the creation of your image or you can upload your own image.
You can then easily customize these images, changing colors, adding text, adding other images etc.
In the following you see some templates where you can drag and drop your own images and then customize the results.
4. Optimize Existing Content using Google Webmaster Tools
As Google crawls through your site it will report on any issues it finds. These are issues you need to correct!
It will also show you search phrases that people are using to find your content. It will show you the search phrase, the number of times your content appeared for this search phrase (impressions), how often this content is clicked and the average position in search results.
This is really useful because you can find content that may be appearing a lot in search results but is not getting enough clicks.
When Google sees that your click through rate is low then it’s likely this will start moving down in search results.
If your content is relevant to the keywords and the keywords are relevant to your business then you can go back to this content and optimize what people see in search results to make it more compelling.
For example, you can update the description so it’s more compelling with a clear call to action to encourage people to click on it.
5. Take Email Marketing to the Next Level with Ontraport
Building email subscribers is so important. When people read your great content give them an option to subscribe via email to receive your latest posts.
This will be a continuous driver of traffic to your new posts to an audience that has expressed an interest in your content.
There is a lot of great email marketing tools but typically they do not provide advanced automation.
Ontraport is a marketing automation tool with email at its core so now you can take email marketing to the next level.
An example is sending an email related to a blog post and if your subscribers click on this link you can then send them automated emails with details of other posts that are similar to the ones they have shown an interest in.
Email automation is an important part of blogging so sometimes you need to invest in the tools to help you achieve the level of automation you require.
6. Find Related Terms using Keywordtool.io
The days of just focusing entirely on one keyword phrase within your articles are gone. Google is getting a lot smarter and is analyzing all your content and wants to find lots of related terms.
Keywordtool.io is a free tool that shows you related terms (taken from Google Suggest) to the keywords you enter. This gives you lots of ideas for related terms/content you can include in your blog posts.
In the example below, we have displayed just a sample of the related keywords found for the search ‘Post workout supplements’.
Your blog can be hugely effective for driving relevant traffic to your business, which can ultimately lead to sales.
The tools above will certainly help with this but not replace your strategy.
Author: Ian Cleary is a social media tools and social media technology specialist. He is a recognized social media speaker and his blog was recently named as one of the top blogs in the annual Social Media Examiner blog awards. To learn more about social media tools and technology, follow Ian’s blog RazorSocial.
Content marketing is fun but it often feels overwhelming.
It’s about inspiration, perspiration (doing the work) and good luck. Making that content move on a social web is sometimes more about having your content in the right place at the right time!
But despite the frustrations the only way to succeed in content marketing is to continuously improve the strategies and approaches used in every content marketing campaign.
That’s the persistence part!
Bringing every phase of the campaign to the highest level allows content marketers to become more flexible, creative and effective in their daily work.
However, becoming an effective content marketer would require time and energy to devote into each specific task and to produce content assets that would appeal to a targeted audience. The more you practice content marketing, the better off you will be excellent in what you are doing.
In this post, I’d like to share with you tips on how you can become more effective in your field, produce better results, earn more traffic and leads through your content pieces and retain your happy customers.
Let’s get started.
1. Identify and understand your targeted audience
Answer the “who” question in content marketing. “Who is your audience?”.
By looking at your brand’s selling points, mission/vision, core values and business-related goals, you will have an idea of which group(s) of people your business is primarily targeting. Unless you identify your audience, you’ll be having a hard time seeing good results from your campaigns.
You should also brainstorm about the different persona groups that you know would benefit from your brand’s offerings (product, service, information, etc..).For instance, if you’re selling a cloud POS (point of sale) system, you could list down these persona groups: retailers, ecommerce webmasters and small business owners. They would normally comprise the whole audience that your content marketing campaigns should be able to target and engage with.
To understand the behavior of your targeted audience, you can place surveys or chat rooms on your website to get some feedback from your customers. This could help you improve the way you create your content assets as you will be able to identify the needs of your users and help them solve their problems.
2. Be eager to experiment and produce actual data
A regular audit of your content marketing campaigns allows you to evaluate which strategies/methods/approaches had managed to positively affect your current results. This would help you develop new strategies that will eventually be the core foundation of your campaign.
An audit normally comprises of the following tasks:
Identifying which content format (image, article, video, etc..) gets the most number of shares, comments and traffic.
Determine which piece brings the most number of leads (potential customers) to your company by looking at the site’s Google Analytics account (conversion goals).
Listing down content assets with the highest return on investment.
At the start of the campaign, you can already estimate the return of investment of each of your content asset. This presentation by Ross Hudgens is an awesome resource to help you calculate the ROI of your content.
3. Replicate content strategies from other niches
If you’re working for multiple clients but they are in the same industry, the tendency is to be less creative with crafting your content assets for all of those clients. The main reason is that you may be creating the same content format, use the same topic, and promote it with the same method which diminishes your ability to be creative with the process.
The key solution for this is to replicate content strategies from webmasters from other niches. To get started with it, you can look for types of content that are most commonly seen on many blogs in that other niche that you choose. Use Buzzsumo, Topsy and Cognitive SEO to find the content asset with the most number of shares and links. When you already have a list of the most shared pieces, you can select five or ten of them and adapt the techniques used by the content publisher in creating and promoting the piece. Observe and gather the results of that experiment for future references.
4. Understand other aspects of online marketing
Content marketing should also be tied with other aspects of online marketing including social media and conversion rate optimization (CRO).
Your knowledge about CRO could help you craft an asset that can generate sales and leads to your business. A good background on how to write call to actions alongside your content could entice customers to contact you for products/services. It could also give you an understanding on which color, font and design is the most attractive to your users.
Social media skills could help you promote your content to targeted group of audience even if your brand is still new in the industry. Those people who’ve shared your competitor’s assets are good targets for outreach and content promotion. Reach out to those people and just ask them if they could see your content (never tell them to share your piece, they know what to do).
Listening to your customers on social networks is a good way to get some topic ideas for your blog posts. By doing this, you get assured that your blog posts are the ones that your audience would love to see and read.
There are a lot of other online marketing aspects that you must be able to understand and at least know the basics so you can maximize all your efforts in planning and executing your content marketing campaign.
5. Learn from the best content marketing experts
Reading case studies, stories and actionable tips from the top content marketing experts could help you test new strategies for your campaigns whether it deals with content creation or content promotion.
Here is a list of the top influencers in content marketing: