Imagine if you could take 1,000 words a and help people digest that information in only a few seconds?
An infographic, put simply, is a creative way to take a “thousand words” and depict them using a picture. These days, readers are looking for quick access to brief information.
Website visitors love this unique form of presentation which is quickly gaining popularity, and in some cases, becoming the standard form of communication instead of page long, lengthy blog posts.
Infographics have emerged as one of the most popular forms of content marketing in contemporary digital media.
But why should you care about infographics?
- We receive 5 times more information than in 1986 and are 80% more willing to read anything with colors. Infographics are great with colors.
- 45% more users will click on a link if it features an infographic.
- They help us get valuable inbound links - Streetcouch does a great job of explaining the importance of creating infographics and sharing them on social media in a 5-step process (as a link-building strategy).
Readers are not the only ones with time constraints and an inclination towards quick and easy ways to consume information.
What if you, the creator of an infographic, are also short on time and need a simpler, quicker way to create beautiful infographics in an instant?
Forget about Photoshop and other time-consuming image creation methods.
Let’s introduce you to a set of tools that will make creating infographics simpler than ever!
This application will let you create an infographic in just a few clicks.
First, you get to pick a template from a long list of cards, then a search bar and drop down menu on the side will allow you to filter the template results. For instance, you could search for a template that deals with geography (maps) or templates with a timeline format.
Once you’ve selected your template, you can add in more shapes, backgrounds, charts, objects and of course text to personalize the template and let it tell a story in your own way.
The basic version of this tool is offered for free.
Visualize.me focuses on letting users create “infographic resumes”. However, the template designs are not limited to that purpose alone. Once you’ve signed in with your LinkedIn or email account, you can select from a range of beautiful themes, language maps, timelines, bubble charts, tree maps, pictograms, and other formats.
Visme is another super cool tool that allows you to create interactive presentations, infographics, ad banners, animations, customer layouts, and more. It has an extensive library full of templates, shapes, icons, and objects to choose from.
It is a highly-recommended app by Coursework Spot, a service that offers academic research. If you’re not up for a bunch of changes, edits, additions, or subtractions, you may simply edit the text and hit publish. You can also directly insert data values to change the charts and graphs.
Another plus point is that it’s “specially priced” for teachers and students.
Applications like these could kick graphic designers out of business since PiktoChart markets itself as the tool that let’s “non designers create beautiful infographics in as little as 10 minutes.” This may be a shocker – or maybe even a bit offensive – but it is true. Piktochart has over 400 fully customizable themes with retina-ready images, objects, graphs, and colors you can edit and adjust according to your preference.
One of the most uniquely and brilliantly designed websites,Canva aims to train both designers and non-designers to come up with cool and creative stuff. Canva will start out with a brief tutorial to acquaint you with their program. Once you’re through with that, you can move on to creating your project whether it be a presentation, Facebook cover photo, business card, ad, poster, banner, or a retina-ready infographic.
Infogram is all about making charts and infographics “the easy way”. So far over 2 million infographics have been created using the website and some have even been used by prestigious organizations including Euronews, University of Cambridge, and the Huffington Post.
Whether you are blogger, educationalist, brand ambassador, or an organization, you can make charts/infographics in three easy steps: pick a template, visualize the data, and publish.
Venngage has everything you need to create free infographics and publish them on the spot. You can choose from hundreds of professional templates.
Infographics is not all you can make; reports, posters, promotions, and social media posts can also be created using Venngage, allowing you to tell your story “visually” with the help of charts, maps, icons, and visuals.
With Dipity you can create digital timelines. If a timeline-based infographic is what you are after, you can use Dipity to do the job. Dipity aims to organize web content by date and time.
iCharts is a cloud-based visual analytics platform that allows users to create quick and easy visualizations for complex business information, data sets, or extensive research work. You can access and update your data in real time whenever you like since it is cloud native.
Perhaps, you’re more interested in presenting maps instead of timelines. Geo Commons is perfect for geography-based infographics that must include a map of your choice.
Create feature-rich maps and share what you know!
Why not simply use Google charts? This is probably an application you are already familiar with and definitely one that requires little training or experience to learn. Google Charts is a free solution with all kinds of charts, maps, bars, and statistical goodies to choose from. Google’s gallery is rich with variety.
Infoactive is a simple and flexible platform that allows you to create interactive infographics and other “data driven” stories. InfoActive lets you connect your data to the application and let automation do the rest for you.
If your infographic is based on the number, ways, or timing you take your photos, you can use this Android application to sum it up for you. This is a very specific program with a very specific purpose, but if you’re a photographer looking forward to fulfilling that purpose, it will suit your needs.
Another application designed to cater to a specific purpose, Get About lets you create infographics that determine your social media activity. For instance, Get About will let you track your Twitter terms, hashtags, and mentions. Also you can monitor your social activity with infographics that chart out how you connect and share with your network.
Creately is not only a diagramming tool, but also a tool that works for teams requiring real time collaboration. Creately will let you create style smart shapes, diagrams, connectors, and more to gather information in one compact space.
This is an iPhone application dedicated to generating infographics on how, when and where you take photos. Similar to Photographic Gen Lite for Android, the application will reveal your photography habits in just a few clicks, and if you like, make it available to your friends.
Charts Bin is a free online solution that allows you to create interactive maps. After a sign-up, create a map of your choice by inserting values or zooming in. If you like you can copy and paste the HTML code to your blog without having to go through a bunch of tricky steps to display it on your website.
Gliffy will transform your ideas into shapes by providing you with a variety of flow charts, UML diagrams, wireframes, network diagrams, org charts, and sitemaps. Create digital visualizations by dragging and dropping shapes/lines/objects from the library and transforming words into graphs.
Sometimes word clouds are all you need to explain a concept in just a few words. Wordle will let you create unique and interactive word clouds in a variety of fonts, layouts, color schemes and more.
Smile Widgets is an extremely simple website that allows users to create “free, open source data visualizations and web widgets”. The software will let you create exhibits, timelines, time-plots, and runways of your choice.
Guest Author: An aspiring blogger, Jillian Petrova loves blogging a lot and in her leisure time she writes insightful posts on latest trends, education, marketing, etc.
We all experience emotions every day. From our daily struggles to our biggest dreams.
It’s your job as a content marketer to discover these emotions, and uncover their raw ingredients.
Embrace them, dig deeper and offer a way out the other side.
We are always trying to understand why some content goes viral and rises to the top – and some flops. Up until now we have focused on the content itself – optimizing it for search and sharing, then desperately hoping it will get some attention.
But what about your readers’ emotional needs? The sense of belonging, ego, self-expression and obligation.
There are ways to “tap” into these emotions and they should be a part of every content marketing strategy.
You have about 2 seconds to get people’s attention – that’s your first couple of sentences. My hope, for example, is that you were drawn in by my first sentence and lured down the page. Now, the rest of my job is to engage you, to continue to feed your emotions, and move you along in two ways:
- If the goal is increased brand awareness, relationship building, and sharing of valuable and practical information, then I am looking to compel and engage the emotions of my readers to the extent that they will want to share.
- If the goal is moving the visitor into the next phase toward a purchase, I will be using sales psychology and neuroscience to stimulate the emotional responses necessary to achieve certain actions (solving his/her problem or relieving the pain through purchasing the product or service I am selling).
The whole 2-second thing and beyond – Creating engagement
Once you have a potential customer’s attention, the next step is to engage that customer with the content you provide. At this point that customer is still in an emotional stage, so continuing to appeal to their emotions will achieve that engagement.
At this point you can use humor, fun, arousal of curiosity – address pain, fear, and/or anxiety over their problem – engage in story-telling.
This idea of engagement through emotion is embedded in our make-up. A few years ago, two researchers at Wharton studied content that went viral, in an attempt to determine commonalities, and, indeed, they found them. They discovered that very early on in that content, the following appeared:
- Positivity – when people feel good or entertained by what they read, they are far more likely to share what they have read and/or viewed.
- Shock and awe – facts or data that shock people are more likely to be shared
- Anger, fear, anxiety – there is something in human nature that wants to share what they are angry about and to comment on it when they share it. This in turn stimulates more commenting and sharing. The same goes for things that instill fear.
Practical aspect of content – After the engagement
By the time the reader has experienced the initial emotional attraction, and logic is “kicking in” a bit, it is time to present the useful and practical aspects of your content.
You can address the “pain” or problem that the visitor has and demonstrate that you, as an authority, have a solution to that problem. If you do your job well, with clear, simple language and engaging media, your reader will see inherent value and move into the purchase phase.
If you goal for this piece of content is not to sell but to increase awareness and brand recognition, then you want that reader to share the content. Again, if the piece is done well, and the reader sees value, it will be shared.
Certain emotions trigger the most intense sharing responses.
How to do it
You cannot appeal to the specific emotions of your target audience unless you are absolutely certain you know who that audience is. As a content marketer, that is a critical piece of your responsibility.
To do this, you have to “hang out” with them:
- Create a demographic from your current customer base, and use that demographic to develop a profile. Use the profile and good analytics tools to determine the sites, social media, etc. where your typical customer hangs out. If you want to get even more precise with your profile, survey and interview your existing customers. Visit the websites they visit; see what they share and post on Facebook.
- Begin to develop a psychological profile. For example, what type of humor do they appreciate? How sophisticated or simple is their language? What frustrates them, angers them, pleases them, and what problems do they speak to? Psychologists have quite a list that includes such things as control, superiority, family values, belonging, fun, self-achievement, helping others, and so forth. If, for example, you discover that your demographic seems to be very strong on family values, then sharing stories of you and your team with their families on your blog will be perfect.
- Focus on your audience in the beginning of whatever you write. If that audience is correctly identified, you can then address its “pain” points and problems and how your product or service resolves those. Once they accept that you are an empathetic expert, and feel a relationship with you, you can move to the next phase of the conversion process – perhaps getting email addresses through special offers, such as a short e-book for free, or offering a subscription to your newsletter. If you have developed the emotions of trust and security, you will be successful. Even if the follower is not yet ready to buy, when they do need your product or service, they will buy from you!
A short case study in the appeal to humor
Because the research from Wharton showed that most people want some fun and that humor and jokes were consistently shared, using humor in content marketing is extremely effective. Large companies do it all the time, in order to keep their brand name “out there”.
They know that humor does the following things:
- It grabs and holds attention
- It results in an emotional response – not just positivity but a connection to you and your brand
- It shows you are just “one of them” after all
- You are remembered and shared. And if you use humor on all of your social media pages, you will continue to increase your number of followers.
Here are some examples of the “big boys” using humor on social media. You can easily and cheaply do the same.
- Newcastle Beer tweeted: “It’s National Beer Day. Have an ice-cold Newcastle and pretend you care.”
- Virgin Airlines posted a picture to wish its audience a Happy Thanksgiving. An employee, dressed in flight clothing was in a stance as if he was guiding a plane in on the runway with his arms raised. Instead of the normal lights, he held two giant turkey drumsticks.
- Charmin Bath Tissue issued a Tweet on Father’s Day: “To all you dads doing your morning routine, we wish you a Happy Father’s Day.”
One last comment on this one: You have to know your audience and your humor must be appropriate for them. Don’t offend.
Don’t neglect the emotions of your audience
Sometimes content marketers get so caught up in the latest technology and SEO techniques, analyzing traffic and the content itself – they forget that buying is about 85% emotional and only 15% logical.
Guest Author: John Unger is a passionate writer and contributor from Manchester, UK. Currently, he works as an editor at AssignmentMountain. He writes about things that matter and tries to consider the issue from a different angle. His main topics of interest are self-improvement and marketing.
If you’re a blogger, writer or content marketer…
You need to adapt.
New technology and on-the-go expectations from your audience have led to a growing need to ‘systemize’ your life and increase your efficiency.
The field of personal effectiveness and productivity is fueled by an increasing number of low cost (or free) software tools, available all over the world.
If you don’t adapt, you will fall behind.
The following list of writing tools dig deep into your writing habits. They will show you what resonates with your audience and help you create better, more consistent content.
Having well written content, can only get you so far as an author. By understanding how to optimize your content for yourself or a client, ensures that your work will continuously create awareness in whatever medium you choose. From back-end data to front-end visuals, optimization tools give your content a boost.
This easy-to-use tool is the first in it’s class to accurately tell you who your reading audience is, the audience’s reading level, and which content they relate to the most. AtomicWriter adapts your writing to your target audience.
By hooking up your Google analytics and social media accounts, this tool analyzes your content to tell you where and how you can improve your writing based on historical data and engagement data. It also provides you with an Atomic Score that acts as a benchmark for writers to know what they have to achieve in order to produce the most effective content that will resonate with their target audience.
With a community of influential writers, designers, and videographers, your story will turn into scalable and sustainable content for your content marketing efforts. In this instance, great storytellers don’t necessarily just have to show their work in writing.
Putting the edits you made to the forefront of its interface, Draft shows you where and what you’ve changed, giving you the option of accepting it or reverting it back to what it was originally. What’s even more useful is the Mark Draft feature that saves that version of your work as you go.
With many other options that make iCloud and Google Docs seem dated, this tool can help you write and share your writing for other presentations not limited to blogging.
Ideation & prompts
To generate great ideas and write about them from a fresh perspective, is one of the most difficult aspects to being a writer. With the following tools, you will be able to think up new ideas fasters, sift through information overload, and improve your writing efficiency. Writer’s block will become a long lost myth.
Just enter a keyword and you’ll get a list of existing titles to inspire your own content piece.
Get emailed a writing prompt every morning. This tool is great for jumpstarting your brain or to complete by the end of the day.
You can also share your response or choose to be private.
A list of curated articles to help you to write and publish online.
Get inspired by topics that range from non-fiction, fiction, e-mails, and growth hacking.
The perfect motivator to nudge you towards your writing finish line. Track your writing to see which days were your best.
With writing prompts, you can refine your style, technique, and tone.
Putting the routine practices of writing into a great tool. With the goal to write for at least 20 minutes a day, you’ll definitely be improving as a writer.
By creating an outline that doubles as your motivation, you will stay on-track to finish your story.
Tracking your word count along the way to your goal of 750 words or 3 pages of writing per day, will help you clear your mind of idea clutter, and get your ideas flowing for the rest of the day.
Inspired by The Artist’s Way – Morning Pages exercise.
Visually minimalistic and open spaces increases creativity. Just as artists work in their own studios, starting on a blank canvas, writers also require a space of their own.
Omitting distractions will encourage flow of thought, and tone consistency while writing. Readers are keen on content that is able to deliver on expected quality, style, and publication time. The key here is focused writing.
A clean and minimalist approach to where you write. Blocking out visual distractions, with features to stylize the text, add hyperlinks, and block quotes.
An app that let’s you focus primarily on your work, and writing experience. Features include, ridding your view of window buttons, a word counter, saving your work on the cloud, soundtracks that help you focus, a distraction-free Zen mode, and other modes to choose from.
As you start writing on this interface, all the distracting options disappear. With a different kind of focus mode that highlights only the paragraph you are currently editing. Like many other tools, it offers cloud saving, and a beautifully responsive design.
As your “own private writing room” everywhere you go, you are able to concentrate on the single task of writing. It features backgrounds, audio tracks, and keystroke sounds to help keep your writing momentum going.
Letting you read an article one word at a time, Squirt enhances your reading speed. You can also use this tool to improve your grammar and spelling errors, and improve your brain’s transition between flow of thought and writing output.
A big leap from desktop-based software, writing on-the-go is now a common practice. Writing programs are expected to have cloud compatibility, with website plug-in options, group accessibility, and the standard features we grew up with using Microsoft Word.
As many have the same features, the tool you use is based on your personal preference and needs.
For your tablet and smartphone, Write’s clean and intuitive UI creates a seamless writing experience that could be as good as if you were writing from your desktop. There is no missing cursor like every other app out there. Their cursor trackpad is able to ensure you are accurately correcting the right text. No hide-and-seek behind the finger here!
Additional features include passcode app activation, tagging options for organizations, night and day themes, custom URL actions, a shortcut toolbar, ability to edit on dropbox, a preview mode, and stylization.
Your alternative to Google Docs, with a much friendly layout. Options like markdown format, real-time collaborative and historical editing, and dropbox sync, and compatible with all your devices.
On Mac, it’s interface was made for any writing project, and is clutter-free. On iPad, it transitions the Mac experience to an on-the-go experience, with the same capabilities as the desktop version. This text-editor allows you to change the visual style you are writing on created by their community.
Diving further into group accessibility features, it continues to be important that you stay connected with your team and build your network. We are no longer restricted to meeting in the same room and hashing out the details under time constraints. Being able to collaborate with your team and a community that can critique your work, increases workflow, output, and personal knowledge.
Exclusively for WordPress, Poetica allows you to see people editing in real-time, what was previously there, straight publication to wordpress, and Slack notifications. This tools encourages a collaborative form of editing.
If you can’t decide what you want to write, let the community make that decision for you. Simply, add your ideas, share them, ask your friends what they’d like to read about, and write and publish! By knowing what your audience wants to read before you even start writing,ensures you’ll have readers as soon as you hit publish and will save you time.
As a community where authors meet the best editors, designers, and marketers, Reedsy will help you stay connected to experts and freelancers to create a beautiful product. To enhance workflow – writing and project management tools are also included.
These 20 amazing writing tools will help shift your focus and improve your productivity. We’ve already seen how tablets have improved the speed a child’s brain can process words, and with technology evolving so quickly, a writer needs to be able to adapt to this digital environment too. How else can you expect to keep up with the demand for quality content online?
Please feel free to mention any other tools we might have missed, or you think are worth noting in the comments!
Guest Author: Initially a self-taught social media enthusiast, turned Social Media Marketer, Amanda Chiu writes posts, shares news, seeks industry knowledge, and engages with online communities daily. Her attempts at clearing her ever-growing reading list continues to be unsuccessful, and she really does believe that sharing is caring.
It happens to the best of bloggers.
You produce stellar content that’s helpful and easy to read.
You even publish a blog post a week – or more – to prove you’re serious about blogging.
You genuinely care about your audience.
But sometimes, despite doing everything by the book, the traffic’s a dud.
That’s when the questions start – am I good enough to be doing this? Heck, does blogging even work as a legitimate business model? Am I wasting my time?
If that’s you, let me clear the air by quoting Jon Morrow, “Each and every one of us decides who we are. No, you may not be ready to be a popular blogger now, but you can become ready.”
Blogging works. We’ve seen a lot of proof around us for that. The problem is not blogging; it is doing things that don’t yield trust or traffic to your blog.
You see, a decade ago you could crank out a 300-word piece and get more content published, left, right and center. In those days, just having something published meant you could attract huge traffic. Because not many were doing it.
Gradually, the world caught up and more people started putting out better content. Longer, more in depth, more useful content. Bloggers started calling it “epic posts”.
Today, most of the world has caught up with “epic”. It’s no longer a differential point. It’s a given.
The secret to attracting more traffic is doing what others are not doing, or unwilling to do yet.
And what if I told you it could be done in under 30 minutes?
To make it easier for you, I have compiled a list of 13 quick tricks to drive traffic to your blog in minutes:
1. Add drama to your work
Spice things up by telling a story or starting out with a metaphor. Kevin Duncan of Be a Better Blogger uses this technique like no other. His posts open with engaging anecdotes that establish a connection with his readers right at the beginning.
The result? A hooked reader.
2. Pick a topic that attracts traffic
Needless to say, if your topic is dull, you are not going to attract much traffic any time soon. Start with Google Trends, BuzzSumo and Feedly to research what’s in demand. I suggest the “three-circle strategy” to pick a topic/niche when you’re starting out.
Here’s how it works:
Draw three circles on a piece of paper. In the first circle, write down all areas you’re knowledgeable about. In the second, write what interests you. And in the third circle, pick topics from the above two circles that are in demand.
Your sweet spot is where the three intersect.
3. Analyze your headlines before hitting “publish”
Use a headline analyzer like CoSchedule. Once you are done writing the post, copy and paste your draft headline into the free tool. It’s super-quick and effective.
Once you punch in a headline, the tool assigns it a “Headline Score”. It also gives your headline a grade based on the overall structure, grammar and readability. The report dissects your headline into “common words”, “uncommon words”, “emotional words” and “power words”. It tells you your headline “type” (this post is a “list type”) and does a length analysis. Lastly, you get some cool tips to improve your headline, all for free and in under a few minutes.
Here’s an example:
4. Go visual
Why? Because the human brain craves visuals. The last time I checked, humans had a shorter attention span (8 seconds) than that of a goldfish (9 seconds). The proof lies in the wildly popular visual platforms such as Facebook Timeline, Instagram and Pinterest.
We’re drowning in words and don’t have enough time to read every single blog post out there. If visuals, such as memes, videos, infographics, comics etc, can help you retain attention, why not give them a try?
Visme, Canva and Vine are just a few tools to get started in under minutes. For example, using templates in Visme, you can create stellar infographics for free within minutes.
5. Improve your blog’s loading time
As you probably know, Google considers loading time as an important factor in ranking websites. Research shows that 47% of readers now expect a page to load in 2 seconds.
Let’s start with the low lying fruit – the first thing you want to do is reduce the number of plugins you use. Plugins make your blog sluggish, so unless absolutely necessary, get rid of extra add-ons. Replace these with an all-in-one plugin, such as Jetpack for a more efficient loading time.
Compress images using Smush.it or use BJ Lazy Load for an image to load conditionally when the reader scrolls to the bottom of the page. An alternative is to use a CDN or a Content Delivery Network which is a network of webservers such as Incapsula.
6. Make social sharing easy
A recent study found that using social sharing buttons on posts leads to 7 times more mentions. Start with writing magnetic headlines that are short and brief (for platforms such as Twitter so there’s room for shortened URLs). Include hashtags and usernames when appropriate.
7. Join HARO and answer relevant queries
HARO or Help a Reporter is a “free publicity” service dedicated to bringing reporters and qualified sources together. As a blogger, you can be a story lead or an expert source for a reporter query. Signing up is free and it takes less than 10 minutes to briefly answer a HARO query, which can result in high-quality inbound links to your blog.
8. Convert a visitor into a lead
Add a solid call-to-action at the end of your posts that urges them to either read another of your posts, subscribe to your list, click a link to a landing page – do something.
Here’s an example:
Use TrenDemon to add customizable calls-to-action based on visitors’ realtime engagement. It’s made up of several algorithms that analyze and identifies the pages that bring in most traffic and engagement, and helps optimize your marketing ROI.
A landing page is a dedicated page to convert a reader into a subscriber by offering a “freebie” or a “lead magnet”. A great alternative is GetResponse’s Landing Page Maker.
Short on budget? You can try LaunchEffect, a free launch theme, and start collecting leads even before you’ve launched a blog.
Of course, this post is about attracting traffic, so how does collecting leads help? It does — because once you have a thriving list you can always direct them to your blog through a series of well-written autoresponders and emails.
9. Come up with the optimum number of posts, then stick to it
What’s the optimum number? Research shows that the more a company blogged per month, the more traffic it attracted.
On the flip side, how much is too much? One of the easiest ways to figure it out is to watch your subscriber activity closely. Are you getting many unsubscribe requests because of “too much posting” like this blogger? His quick case study will help you to find your minimum viable posting.
10. Start a forum on your website
An active forum will not only serve as a useful community to your readers but also attract new traffic with the help of natural longtail keywords that go into it.
To do a quick search of active and popular forums in your niche, just search for your keyword + forum. Then, all you have to do is create a free account on the best forum(s) and use your brand name as a nickname. You can start contributing as well as studying these forums before you launch your own.
Starting your own forum is easy. For WordPress, you can install the free bbPress plugin. Here is a tutorial to set up bbPress in under minutes.
11. Connect with bloggers who send you traffic
Monitor Backlinks is a neat tool for SEO and web marketers. It notifies you every time you gain or lose a backlink; every time your competitor gains a high-value backlink and compares ranking with your competitors.
12. Respond to your blog comments thoughtfully
According to Neil Patel, responding to comments increases your traffic. The more you respond, the more number of words accumulate on the page. This is ideal from an SEO-perspective. Not only that, repeat traffic also builds over time because they look forward to new posts and even become subscribers to keep updated.
You can also control your traffic by adding a link in the comment URL box and directing them where you want. Neil increased visits to his “About” page by 5,137 visits a month by simply using this feature in the comment box.
Here is a useful guide to help you deal with different types of comments you get on the blog.
13. Build up your professional brand on Quora
It’s a great place to answer questions and build a legitimate following. You get immediate exposure to 1.5 million monthly visitors, and add links to your blog posts and articles as resources in your answers.
If you know everything about your topic, answering a question shouldn’t take you more than 15 minutes. You want to follow all related topics too, just in case. You can also join in relevant conversations and educate your prospects better about your service/product (of course, no spamming).
Here’s a teaser for the topic Content Marketing (Fair warning: It can be addictive!):
The bottom line
I want to challenge you to try these techniques. Of course, not all of them will work for you so pick and choose a handful and run with it.
Gaining new traffic sounds like a lot of work, but it’s worth every minute. And with the above tips, you can boost traffic in 30 minutes or less. You may not feel it happen immediately, but stay consistent. You’ll see the results.
Eventually, the more you do these techniques, the more trust you will build. Writing epic posts is no longer enough – you want the right audience to read them too.
Guest Author: Pooja Lohana is an Online Business Coach + Writer & Editor. She helps entrepreneurs shine their blog and copy, and simplifies online marketing so they can make more sales and live the Un-9-5 life. Check out her step-by-step course on breaking into freelance writing.
Forget about your product for a second.
You can jazz it up, tie it in a pretty little bow and offer it at the best price - But none of this matters.
Even with the best product in the world, your business is doomed to fail if no one knows about it.
Doomed to join the growing number of startups that crash and burn in their first 5 years.
Those with the most leads win. Simple.
If you generate more leads, but have an average product – you still win.
Because leads means more revenue. And revenue means more profit (most of the time).
Let’s unpack 20 smart ways you can generate more leads for your business right now.
1. Directly engage with leads
Direct customer engagement should one of your top priorities.
Most businesses choose to go with in-direct engagement – such as FAQs. This is not the most effective way to engage.
Direct engagement, on the other hand, makes use of live chat, forums and help centers – where customer service representatives are present all the time to make sure every query is handled properly.
More engaged customers results in better word-of-mouth and more leads.
2. Deploy outbound & inbound marketing
According to the stats, outbound marketing is still more effective than inbound marketing. But, it doesn’t mean that you forget about inbound marketing. Look to deploy both approaches in a balanced manner as this will be helpful in generating leads and eventually your business.
From an inbound perspective – personalize your email communication and get active in online communities by regularly sharing informative content, as well as solving common customer problems. This will help you establish healthy relationships with your customers and build more leads.
3. Invest in new technology
New technology sets the trend in the market. For example, smartphones are trending all over the world. Subsequently, most people access their mail or browse websites through smartphones or tablets; this shows that the you should invest in making your marketing efforts compatible with these devices, allowing you to reach the maximum amount of customers.
In a nutshell, you should keep an eye on emerging technology and channels through which you can get more leads for your business.
4. Find leads on Twitter
Twitter is not only a social networking website, but also a source of potential leads for your company. With the help of Followerwonk, you can analyze aspects such as; information about followers, at what time your followers tweet, etc., so that you can reach the audience that is associated with your niche.
Followerwonk helps you find influencers and connect with them. It also has a great interface.
5. Develop & optimize informative content
It is undeniable that content can be a great source of the web traffic – which will result in more leads. But it needs to be informative.
High quality content can be an asset for you as it attracts traffic to your website well beyond its publish date. Try to include images, video and infographics to increase share counts and engagement.
6. Make your Tweets sing
If possible, include images with your Tweets, they have a way of making things more interesting and engaging to your customers.
Plus, use hashtags so your content is easier to find. The more often you are found, the more leads you will get.
7. Tap into databases
Data.Com is a huge database where you can find potential leads for your business. It maintains a list of companies with accurate contact information, so that in minimum time you can identify relevant leads.
As Data.com provides an extensive set of data instantly, it can contribute around a 25% increase in sales.
8. Market through LinkedIn
As we all know, LinkedIn is a business-centric social networking website. It can prove to be a great platform for bringing new clients to your business too. LinkedIn also allows users to publish content to an already engaged audience.
9. Automate your marketing
What about a tool for getting more leads?
Drip is an application that offers marketing automation through the form of a well-designed popup, email marketing and more. You can collect the information of your prospective customers and turn them into genuine leads on auto pilot.
10. Answer a question on Quora
Quora is a Question & Answer based social networking site with millions of people from different demographics posting daily questions. If you answer enough questions of users, they will spot your profile and most likely check out your website.
11. Comment on other blogs
Writing comments on blogs can be helpful in getting your name out there and eventually generating leads. Be helpful and generous with your comments and people will want to see what you have to offer.
12. Start to guest blog
Guest blogging can be helpful for lead generation but only when the following aspects are properly implemented:
- Articles have relevant information for the audience.
- You send people back to an appropriate landing page on your site
- The post possesses unique information
- You actively promote the post to leverage social proof
- The site you choose to blog for is well respected by your audience
13. Use email marketing
Email marketing features the concept of direct engagement. While developing email content to generate leads, you need to take into the account the following:
- Subject line: The subject line must be enticing so that it makes the recipient want to read the content. The subject line should address the problems that your potential leads are generally facing.
- Concise: The content of the email should be concise, brief and engaging.
- Incorporate social media: Integrate social media links in your emails, so that the readers can easily be redirected to your social media page.
- Embed images: An image can speak more than 1000 words; thus, it is a good idea to embed images as well as text in your emails. (Hint: Try to include lightweight images, so that email content loads faster)
- Integrate a call-to-action button: CTAs are most effective at the top half of the email.
14. Don’t forget your signature
Make your email signature effective by embedding a link that redirects the reader to relevant content. With the help of link integration, the chance of maximum web traffic flow towards your content will be higher.
If you implement HTML coding in your emails, make sure to test it on all the platforms to make sure that everything is working fine.
15. Create a game app
Depending on your audience, but many statistics suggest that people spend more time on game apps rather than reading blogs. Seeing people are active, it may be possible to use a game app to bring leads to your business. But, it can only be possible, if you build a creative game that can directly shift the web traffic towards your business.
This can be quite an expensive adventure especially if you are offering the app for free – but it will definitely add a unique element to your marketing efforts.
16. Participate in forums
Forums are the perfect place to get to know your customers more intimately. The better you know your customers, the easier it is to contact them with a potential offer.
Be active on forums, share your views with the members and answer their questions.
17. Interview influencers
Reach out to influencers who your customers respect and interview them for your blog or social channels.
Keep it as simple as possible by asking short/sharp questions, and then ask them to share the final product.
Your potential customers will see this as proof of your credibility and increase your chance of attracting new leads.
18. Share videos on YouTube
YouTube is not just a video hosting service, it’s a massive search engine. It is more popular than any other social media platform like Facebook, Twitter, Google+, etc.
As compared to other social networking platforms, all the posts remain there for a very long time. Thus, this is the best channel for sending referral web traffic in the long-term.
This platform enables the you to create and maintain your own channel where you can share videos regarding particular events, imperative tutorials and other things. This will help you standout from your competitors and attract more leads to your business.
19. Offer a free software tool on your site
If you can offer an easy-to-use software tool on your site, for free, it will build trust with your audience. An example is the website analyzer available on Neil Patel’s blog Quick Sprout.
More trust inevitably means more leads.
20. Add a Quiz to your blog
Posting a quiz to your blog can make your content engaging and draw more attention from an online audience. In fact, it can easily entice the readers to share their feedback about your blog and article. This will also help you establish a stronger relationship with your audience and get more leads in the long term.
There is a free tool called QuickBox that helps you create a quiz in a few easy steps and publish it on your blog.
Guest Author: Ritu Singh is a online marketing specialist at Better Graph. Her contribution to informative blog and article articulating seamless strategy in terms of deploying effective SEO, bringing leads and managing online reputation is being praised by various SEO experts and marketer from all around the world.
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